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Construction begins at site of Apple's Grand Central Terminal store

post #1 of 16
Thread Starter 
Construction is now underway at New York's Grand Central Terminal, where Apple is hard at work on a new retail store that may open this year.

Temporary scaffolding can now be seen on the second floor at the world-famous terminal. The start of construction comes after Apple received approval from the Metropolitan Transportation Authority last month.

Apple's new retail outlet will encompass two adjacent balconies for a massive 23,000 square-foot location. The ongoing construction can be seen in new photos taken from the ground floor of the terminal by AppleInsider reader Mike DeFrancesco.

The project is expected to take about four months to complete, and the company reportedly hopes to have its Grand Central store open to the public before this holiday shopping season.

Earlier this year, the project went through an on-and-off phase, where at one point it appeared the effort was abandoned entirely. But Apple eventually reached a deal with the MTA, and paid the previous tenant, Charlie Palmer's Metrazur restaurant, $5 million to move out of the east balcony eight years early.



Apple is also said to be paying a premium for renting the area, somewhere between $800,000 and $1.1 million per year. That's well more than the $263,997 that was paid by Metrazur.

The massive store will be roughly 3,000 square feet larger than the company's existing flagships. Given the crowds that already utilize the terminal, Apple is said to be working with police to figure out how to handle lines during product releases, so that people are not waiting in the concourse.



The iPhone maker, whose retail stores around the world draw large crowds, is said to have submitted its formal bid to the MTA "in linen-lined boxes, as if it were a wedding present to transit officials."



While the Grand Central store is being built, Apple is also hard at work in updating another New York City store in its flagship location on Fifth Avenue. Apple is currently replacing the glass cube that serves as the entrance to the underground location, simplifying it by cutting the number of panes from 90 to just 15.

Also in New York, Apple has planned an expansion to its SoHo store. The extensive construction there has forced the company to build a temporary location nearby that will remain open while the SoHo store is closed.
post #2 of 16
This just in:

Google Buys Grand Central Station!
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na na na na na...
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post #3 of 16
Damn, I was just there last Monday, and I was wondering when it was going to start. They are going to make a killing at that location. And then there's Shake Shack going in too. I can eat and play at the same time.
post #4 of 16
Incredible "get" for Apple.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

Reply
post #5 of 16
What's a "Terminal store"?

Oh, nevermind
post #6 of 16
Quote:
Originally Posted by massconn72 View Post

Damn, I was just there last Monday, and I was wondering when it was going to start. They are going to make a killing at that location. And then there's Shake Shack going in too. I can eat and play at the same time.

As an everyday commuter through GC station I can safely say that on launch days (iPad 4, iPhone 6 mainly) I will be dreading going through that station. As it is already packed at rush hours, I cannot imagine the influx of people with this new store....Dear God help us...
post #7 of 16
Quote:
Originally Posted by freethinker View Post

As an everyday commuter through GC station I can safely say that on launch days (iPad 4, iPhone 6 mainly) I will be dreading going through that station. As it is already packed at rush hours, I cannot imagine the influx of people with this new store....Dear God help us...

You're just going to have to give up on work, and get in line!
post #8 of 16
Quote:
Originally Posted by AaronJ View Post

You're just going to have to give up on work, and get in line!

I don't line up for anything (if I can). I think of lines as dehumanizing. I will go on-line for my Apple products
post #9 of 16
Quote:
Originally Posted by freethinker View Post

I don't line up for anything (if I can). I think of lines as dehumanizing. I will go on-line for my Apple products

Oh me too, believe me.

I did enjoy waiting over-night for concert tickets back in the 80s, though. OTOH, I was 16 and sitting on asphalt for 17 hours was a LOT easier.
post #10 of 16
Quote:
Originally Posted by AaronJ View Post

Oh me too, believe me.

I did enjoy waiting over-night for concert tickets back in the 80s, though. OTOH, I was 16 and sitting on asphalt for 17 hours was a LOT easier.

Awesome! What band was it?
post #11 of 16
Quote:
Originally Posted by freethinker View Post

I don't line up for anything (if I can). I think of lines as dehumanizing. I will go on-line for my Apple products

Then there are other humans who think that the lines are very 'humanizing' and fun.
I've done it once, and it was a great party.
To each his own.
post #12 of 16
Quote:
Originally Posted by freethinker View Post

Awesome! What band was it?

Lots. I remember distinctly the wait for Peter Gabriel tickets. There were these really cute girls next to us, and we met up at the concert. That was one of the advantages: Any cute girls you met, you knew you already had some common interests with!

Anyhow, back OT, I can't believe that this is going to be anything but just huge. I can't even imagine how much money this store is going to rake in that first week. Wow.
post #13 of 16
Obviously not a "terminal" store.

A Grand Central Dispatch store.
post #14 of 16
Quote:
Originally Posted by island hermit View Post

This just in:

Google Buys Grand Central Station!

They've bought the Post Office?
post #15 of 16
That looks like its set to be a gorgeous store.

Apple has an amazing knack for picking some of these store locations.
post #16 of 16
Unlikely to affect the opening IMO, but the State of New York (among others) is looking into the reported "sweetheart deal" to be sure it was properly negotiated.

http://9to5mac.com/2011/12/01/state-...way-the-store/
http://www.nypost.com/p/news/busines...U3YFxKjdgBw9NN
melior diabolus quem scies
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melior diabolus quem scies
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