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Apple now selling $69 Mac OS X Lion USB Thumb Drive

post #1 of 74
Thread Starter 
For those who don't want to purchase Mac OS X 10.7 Lion from the Mac App Store for $29.99, Apple is now selling the $69 USB install drive in its online store.

Buying Lion on a physical medium from Apple's online store carries a price more than twice that of the digital download. The drive ships for free in one to three business days.

"OS X Lion is available on a USB thumb drive for installation without the need for a broadband Internet connection," Apple's official product description reads. "Just plug the drive into your USB port and follow the instructions to install. OS X Lion is also available for a lower price as a digital download from the Mac App Store."

In addition to the lower price, Apple also incentivized users to buy Lion from the Mac App Store buy giving it a month's head start over the USB thumb drive. The 3.49GB operating system install became available for download on July 20.

The product also comes with an "Important Note" from Apple: "When you install OS X Lion using the USB thumb drive, you will not be able to reinstall OS X Lion from Lion Recovery. You will need to use the USB thumb drive to reinstall OS X Lion."

Lion marks the first operating system release from Apple where a download is the preferred install method. AppleInsider was first to report in May that Apple planned to push users toward buying through the Mac App Store.



The last version of Mac OS X, Snow Leopard, also carried a $29.99 price tag, but its default distribution method was on a physical DVD. When Apple redesigned its thin-and-light MacBook Air in 2010, it came with a USB thumb drive to reinstall Snow Leopard, as Apple began to move away from disc drives in its Mac lineup.

Apple did not reveal until Lion became available on the Mac App Store in July that a USB thumb drive would be sold in August. But the company also noted that users who do not have broadband access at home, work or school can download the multi-gigabyte install file from the Mac App Store at its retail stores at no extra cost.
post #2 of 74
Quote:
Originally Posted by AppleInsider View Post

The product also comes with an "Important Note" from Apple: "When you install OS X Lion using the USB thumb drive, you will not be able to reinstall OS X Lion from Lion Recovery. You will need to use the USB thumb drive to reinstall OS X Lion."

This is short sighted of Apple.
post #3 of 74
So for organisations that have computers isolated from the internet and who prohibit USB thumb drives for security reasons still don't have a way to upgrade.

Of course Apple needs to engage more with such organisations to get more Macs into them in the first place.
post #4 of 74
I would be interested to know how many copies of Lion they've sold so far, compared with when Snow Leopard was released. I wonder if the App Store has had lower (or higher?!) sales then disc.
post #5 of 74
Quote:
Originally Posted by Dave K. View Post

This is short sighted of Apple.

I have tried reinstalling from Lion Recovery. It asks for your Apple ID and checks with the App Store that you've purchased Lion before proceeding. So that's why it won't work, the App Store will have no record of you having bought it.
post #6 of 74
Quote:
Originally Posted by ascii View Post

I have tried reinstalling from Lion Recovery. It asks for your Apple ID and checks with the App Store that you've purchased Lion before proceeding. So that's why it won't work, the App Store will have no record of you having bought it.

Except if you buy it online AND buy the USB stick.

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post #7 of 74
Quote:
Originally Posted by Tallest Skil View Post

Except if you buy it online AND buy the USB stick.

Who the hell would do that?
post #8 of 74
Quote:
Originally Posted by Dave K. View Post

This is short sighted of Apple.

Why? If you have the USB drive, why would you need to make a recovery disk? All the recovery disk does is allow you to boot enough lion to recover from Time Machine or a separate backup. If you have the USB drive, which mimics a DVD, you can do the same thing from that. Apple is actually saving you a step.

I'd think it would be a good idea to make a backup copy of the flash drive though, if you can.
post #9 of 74
Quote:
Originally Posted by Mazda 3s View Post

Who the hell would do that?

People who don't trust the uptime of Lion Recovery, people who don't have an Internet connection 24/7, people who are too lazy to make their own physical recovery item

Plenty of people.

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post #10 of 74
Quote:
Originally Posted by Mazda 3s View Post

Who the hell would do that?

Got to admit it is a creative, if somewhat expensive, solution.
post #11 of 74
Quote:
Originally Posted by Tallest Skil View Post

Except if you buy it online AND buy the USB stick.

There is an application from apple that allows you to make your own USB after buying Lion from the app store.
post #12 of 74
Quote:
Originally Posted by ssls6 View Post

There is an application from apple that allows you to make your own USB after buying Lion from the app store.

Never said there wasn't. DID say that people are lazy (as well as listed some other reasons).

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post #13 of 74
If you have slow or no internet connect we are going to offer you this plastic thumb drive!!! And it's only $69.00!!! Yes that is 233% of the original price...A Steal. A four gigabyte thumb drive cost us about $.90 so unfortunately we have to pass that cost onto the customer.

We know we are raping you but it's okay, we are Apple.

Sticking it in and breaking it off,

Steve Jobs
post #14 of 74
Quote:
Originally Posted by ssls6 View Post

There is an application from apple that allows you to make your own USB after buying Lion from the app store.

Why not share with us what it is called and where we can find it?
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post #15 of 74
Quote:
Originally Posted by ascii View Post

I have tried reinstalling from Lion Recovery. It asks for your Apple ID and checks with the App Store that you've purchased Lion before proceeding. So that's why it won't work, the App Store will have no record of you having bought it.

Actually, it could easliy work, and IS short-sighted of Apple, IMO. IF you purchase the USB drive through Apple's online store, you CAN login with your Apple ID to make the purchase, no? So there they have a record of your Apple ID purchasing a copy of Lion.
post #16 of 74
Does this mean that I can do a direct upgrade from leopard to lion? Otherwise I'm going to have to buy SnowLeopard JUST to buy lion...
post #17 of 74
Quote:
Originally Posted by j2-core View Post

If you have slow or no internet connect we are going to offer you this plastic thumb drive!!! And it's only $69.00!!! Yes that is 233% of the original price...A Steal. A four gigabyte thumb drive cost us about $.90 so unfortunately we have to pass that cost onto the customer.

Don't post again until you understand why this exists. You're just making a fool of yourself.

Quote:
Originally Posted by sequitur View Post

Why not share with us what it is called and where we can find it?

Originally posted by Relic

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Originally posted by Relic

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post #18 of 74
Quote:
Originally Posted by ascii View Post

I have tried reinstalling from Lion Recovery. It asks for your Apple ID and checks with the App Store that you've purchased Lion before proceeding. So that's why it won't work, the App Store will have no record of you having bought it.

I still fail to see how you install from a HD crash or system corruption if you dont have a physical media. If I cant boot up how can you access the internet to re-install lion?
post #19 of 74
Quote:
Originally Posted by Tallest Skil View Post

Don't post again until you understand why this exists. You're just making a fool of yourself.


Youre getting into a bad habbit of doing personal attacks. Youre lucky I am not a moderator. "dont post again" and "shut up" are unacceptable imo.
post #20 of 74
Quote:
Originally Posted by Sunbow View Post

So for organisations that have computers isolated from the internet and who prohibit USB thumb drives for security reasons still don't have a way to upgrade.

Of course Apple needs to engage more with such organisations to get more Macs into them in the first place.

Anyone who has the above restrictions must surely be a severely edge case scenario. If there are security restrictions in place, these would apply to end users, not to system administrators, who would surely have the technical know-how to get a copy of Lion burned to DVD or imaged to a disk or whatever in order to effect an install or upgrade on the users behalf.
post #21 of 74
Quote:
Originally Posted by herbapou View Post

Youre getting into a bad habbit of doing personal attacks. Youre lucky I am not a moderator. "dont post again" and "shut up" are unacceptable imo.

I have noticed in a number of threads (indeed I have been on the end of one of them) that Tallest provides the bare minimum of information in order to suggest that he has the knowledge, and when someone who isn't tuned into his psychic frequency has the temerity to ask for clarification he shoots them down like some sort of dumb moron. When someone asks a question in somewhere like here, it's generally because they want to know the answer, not because they have some sort of desire to trip you up, but it seems as though he sees a question as some sort of slur on his knowledge, as if we are challenging it's accuracy, not merely wanting clarity. There's always someone like it on any forum.
post #22 of 74
Quote:
Originally Posted by ascii View Post

I would be interested to know how many copies of Lion they've sold so far, compared with when Snow Leopard was released. I wonder if the App Store has had lower (or higher?!) sales then disc.

Hard to quantify properly, but anecdotal evidence from people like the Omni Group and a few other app devs seem to indicate that adoption rates are significantly higher than for any previous release of Mac OS X, inc. Snow Leopard:

http://www.omnigroup.com/blog/entry/lion_adoption/
post #23 of 74
Quote:
Originally Posted by Dave K. View Post

This is short sighted of Apple.

Since you can make your own USB installation drives if you get it from the Mac App Store, it stands to reason that the majority of people who will buy Lion on USB are people who don't have broadband internet connections.

And if they don't have a broadband connection, anyway, then how would they use Lion Recovery?
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post #24 of 74
Quote:
Originally Posted by herbapou View Post

I still fail to see how you install from a HD crash or system corruption if you dont have a physical media. If I cant boot up how can you access the internet to re-install lion?

Depends what system you own and why you can't boot. If you have a post Lion Mac, it's all in firmware, CMD R on boot gets your into the recovery assistant even if you have no hard drive. This contains wireless drivers and such for you to connect and pull it down. If you have a pre Lion Mac, you can create a recovery disk that boots from CD or USB or whatever, or you can burn off your OS X installer when you first download from the MAS store, or you can (assuming you have corrupted your OS and not killed your drive) use the recovery partition that they sneak onto your hard disk in the absence of it being available in firmware. OK, some of these requires you to be proactive in either burning a disk ro creating a recovery USB thing in advance, but then if you don't do that anyway, why not? It's akin to not backing up.
post #25 of 74
I just gotta say:

Apple can even make a thumb drive look good
post #26 of 74
What's with all you people looking for problems that don't exist?


Quote:
Originally Posted by Dave K. View Post

This is short sighted of Apple.

So offering another option at a low price is shortsighted?


Quote:
Originally Posted by Sunbow View Post

So for organisations that have computers isolated from the internet and who prohibit USB thumb drives for security reasons still don't have a way to upgrade.

Of course Apple needs to engage more with such organisations to get more Macs into them in the first place.

If you manage an organization's IT that actually needs to disconnect from the internet and disable USB ports then I surely hope you can figure out how to burn a DVD.


Quote:
Originally Posted by pcworth@charter.net View Post

Got to admit it is a creative, if somewhat expensive, solution.

It's a lot cheaper than what they charged for a DVD most releases. Let's not even get into what Windows cost.


Quote:
Originally Posted by j2-core View Post

If you have slow or no internet connect we are going to offer you this plastic thumb drive!!! And it's only $69.00!!! Yes that is 233% of the original price...A Steal. A four gigabyte thumb drive cost us about $.90 so unfortunately we have to pass that cost onto the customer.

We know we are raping you but it's okay, we are Apple.

Sticking it in and breaking it off,

Steve Jobs

90ยข for a flash drive? Really? If that's how you want to play it then lets consider how much Windows cost and how much that DVD plastic in comes on cost. Oh look! There's even more of a price discrepancy. It's almost as if Apple is trying not to get people to use the crutch of physical media for the future of their business instead of charging them whole prices for parts without consideration of content or utility.


Quote:
Originally Posted by maisey View Post

Does this mean that I can do a direct upgrade from leopard to lion? Otherwise I'm going to have to buy SnowLeopard JUST to buy lion...

Yes. The reason for Snow Leopard being required was because Leopard doesn't have access to the App Store.


Quote:
Originally Posted by herbapou View Post

I still fail to see how you install from a HD crash or system corruption if you dont have a physical media. If I cant boot up how can you access the internet to re-install lion?

It's been documented so many times now. If your system gets corrupted you simply reboot into the Recovery HD to A) fix the partition/ system with Disk Utility or B) reinstall Lion to that previous Lion partition or a new one from the App Store.

If you replace your HDD or SSD in a new Mac mini or MBA you hold down Option-R to boot into a recovery mode that will download and install the 650MB Recovery HD. From their you download and install Lion the way I mentioned previously.

If you replace your HDD or SSD in a Mac that doesn't yet have the on-system recovery optIon and you choose not create a backup of Lion or the Recovery HD to USB, DVD, et al. then you'll have to pay $69 for the USB stick, take your Mac to an Apple Store Genius, or call Apple and beg them to send you an installer because you failed to make your own despite all the options they laid upon you.
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post #27 of 74
Quote:
Originally Posted by Dave K. View Post

This is short sighted of Apple.

It struck me as a clever move to prevent someone from buying one USB stick and then using it to install on dozens of systems. Prevents people from buying one copy and then installing it for everyone they know. well actually it does not prevent that installation just makes it really dicey in the event that any of those folks have issues and need to reinstall - which is actually very much like a single DVD purchased at the store.

A later post I think also mentioned that the recovery option is tied to your Apple ID - I suppose they could sell the USB key through the App store rather than the web store - that way a given key would be linked to your account - but they they would have to tag each key which slows down mass production.

there may be no single answer that works for everyone everywhere (including not only the buyer but also the seller) -though it is good to see more than one option.
post #28 of 74
Quote:
Originally Posted by ssls6 View Post

There is an application from apple that allows you to make your own USB after buying Lion from the app store.

Couldn't be easier. Well, actually, it could, but it's not hard... You really should create the 'disk' before you install Lion but if you already have installed Lion follow the comments at the end of the article as there is a chance the installation still sits on you hard drive somewhere

The app is called Lion Recovery Disk Assistant, but it is better to create a bootable Lion Install drive - you need an 8 gb usb drive (or if you prefer... a DVD)

Instructions from our friends over at Macworld
post #29 of 74
Quote:
Originally Posted by Sunbow View Post

So for organisations that have computers isolated from the internet and who prohibit USB thumb drives for security reasons still don't have a way to upgrade.

Of course Apple needs to engage more with such organisations to get more Macs into them in the first place.

If the organization has those policies in place then it is for a reason - to stop people from installing things without administrative approval.

Not sure if that USB stick can be copied to or mounted as a network resource - but there must be a way for software to be installed in such a setting - perhaps just not a way for individual users to do it themselves without approval.
post #30 of 74
Quote:
Originally Posted by Sunbow View Post

So for organisations that have computers isolated from the internet and who prohibit USB thumb drives for security reasons still don't have a way to upgrade.

Of course Apple needs to engage more with such organisations to get more Macs into them in the first place.

Is that not why you get business licenses? Or, you could burn your own DVD from the download. Are you just trying to be a troll and think up negatives for your posts?


Here is the location of the recovery disk assistant for Lion for those that need it:
http://support.apple.com/kb/dl1433
post #31 of 74
Quote:
Originally Posted by Mazda 3s View Post

Who the hell would do that?

I did. I bought it off the Mac app store on release day to upgrade my Macbook Pro. It was a free upgrade because I had bought the machine within the last month.

I ordered the USB drive this morning because I love physical media lol. I like to see where my money has gone and digital download feels like I haven't bought anything tangible.

So does that mean I would be able to use Lion recovery even if I did an install with the Lion USB drive? Since I would just enter my Apple ID and they could see I had purchased it?
post #32 of 74
Quote:
Originally Posted by uk-macaddict View Post

I did. I bought it off the Mac app store on release day to upgrade my Macbook Pro. It was a free upgrade because I had bought the machine within the last month.

I ordered the USB drive this morning because I love physical media lol. I like to see where my money has gone and digital download feels like I haven't bought anything tangible.

So does that mean I would be able to use Lion recovery even if I did an install with the Lion USB drive? Since I would just enter my Apple ID and they could see I had purchased it?

So why did you feel the need to pay $69 for a flash drive when you already have access to the files? Why not just buy a cheap USB drive, SD card, use a small partition on your Time Machine drive, or use a SL-DVD if you have some physical media? This sounds like you wanted the slick looking piece of plastic Apple sells over other cheap looking options.
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post #33 of 74
Quote:
Originally Posted by uk-macaddict View Post

I did. I bought it off the Mac app store on release day to upgrade my Macbook Pro. It was a free upgrade because I had bought the machine within the last month.

I ordered the USB drive this morning because I love physical media lol. I like to see where my money has gone and digital download feels like I haven't bought anything tangible.

So does that mean I would be able to use Lion recovery even if I did an install with the Lion USB drive? Since I would just enter my Apple ID and they could see I had purchased it?

Yes, you can do that.

And, as an aside and using you as an example, you in effect pay $99 for your upgrade, which at first sight seems like Apple have done you over, but to be honest, at $30 less than any other major release of Mac OS X and effectively a site license for home use, you've still got a bargain and ultimate peace of mind knowing that no matter what you can recover any of your machines, whether it's at speed from home with your USB, or from Starbucks when on holiday or working away etc. I can't see people's issues. There are so many ways to get Lion on your machines at minimal cost (and by minimal I am referring to the competition) it's almost ludicrously easy, no requirements for media, license keys, proof of purchase, no making this disk only work on that computer, and this only work as an upgrade to that.
post #34 of 74
Quote:
Originally Posted by Sunbow View Post

So for organisations that have computers isolated from the internet and who prohibit USB thumb drives for security reasons still don't have a way to upgrade.

Of course Apple needs to engage more with such organisations to get more Macs into them in the first place.

Is that not why you get business licenses? Or, you could burn your own DVD from the download. Are you just trying to be a troll and think up negatives for your posts?


Here is the location of the recovery disk assistant for Lion for those that need it:
http://support.apple.com/kb/dl1433
post #35 of 74
Quote:
Originally Posted by Sunbow View Post

So for organisations that have computers isolated from the internet and who prohibit USB thumb drives for security reasons still don't have a way to upgrade.

Of course Apple needs to engage more with such organisations to get more Macs into them in the first place.

The fact that an organization doesn't allow users to bring in USB sticks doesn't mean that the IT department can't use them.

And, even if they are that restrictive, there are other options. That's what this is about - adding one more option. I don't understand why people are objecting to more choices.

Quote:
Originally Posted by Dave K. View Post

This is short sighted of Apple.

Let's see. They're offering one more option than they did before at a price far lower than any version of Windows. How is it short sighted?

Quote:
Originally Posted by ascii View Post

I have tried reinstalling from Lion Recovery. It asks for your Apple ID and checks with the App Store that you've purchased Lion before proceeding. So that's why it won't work, the App Store will have no record of you having bought it.

The USB stick is a full install - which doesn't require broadband internet access. If you need to reinstall, you do it from the USB stick, not the Apple Store. Consider the USB stick as a DVD. If you buy any software on DVD and need to reinstall it, you use the same DVD. If you lose or break the DVD, you're out of luck. Same with the USB stick.

Quote:
Originally Posted by j2-core View Post

If you have slow or no internet connect we are going to offer you this plastic thumb drive!!! And it's only $69.00!!! Yes that is 233% of the original price...A Steal. A four gigabyte thumb drive cost us about $.90 so unfortunately we have to pass that cost onto the customer.

We know we are raping you but it's okay, we are Apple.

Sticking it in and breaking it off,

Steve Jobs

Some people choose this option. Who are you to object? If you don't like it, buy your own USB stick for $0.90 (yeah, right) and install it yourself.

Oh, and btw, how much is Windows Ultimate? Do you know how much it costs to press a DVD? It's considerably less than the cost of a USB stick. So Apple is charging $69 for a USB stick and Microsoft is charging $300 or so for a DVD. Seems that your whining is misplaced.
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post #36 of 74
Quote:
Originally Posted by lilgto64 View Post

It struck me as a clever move to prevent someone from buying one USB stick and then using it to install on dozens of systems. Prevents people from buying one copy and then installing it for everyone they know. well actually it does not prevent that installation just makes it really dicey in the event that any of those folks have issues and need to reinstall - which is actually very much like a single DVD purchased at the store.

A later post I think also mentioned that the recovery option is tied to your Apple ID - I suppose they could sell the USB key through the App store rather than the web store - that way a given key would be linked to your account - but they they would have to tag each key which slows down mass production.

there may be no single answer that works for everyone everywhere (including not only the buyer but also the seller) -though it is good to see more than one option.

That is why I'll buy the $69.00 USB drive. We have 3 Mac computers in our home (2 iMacs, 1 MacBook Pro). If I download for all 3, the cost is $29.99 x 3 = $89.97. If I buy the USB, I can install on all 3 computers for $69.99.

If one of the computers needs a reinstall, I'll have the thumb drive and won't need to go to Apple's website to re download the operating system.
post #37 of 74
Quote:
Originally Posted by grover432 View Post

That is why I'll buy the $69.00 USB drive. We have 3 Mac computers in our home (2 iMacs, 1 MacBook Pro). If I download for all 3, the cost is $29.99 x 3 = $89.97. If I buy the USB, I can install on all 3 computers for $69.99.

If one of the computers needs a reinstall, I'll have the thumb drive and won't need to go to Apple's website to re download the operating system.

I should correct you, you are entitled to purchase once from the Mac App store, and install on all machines in your home at no extra cost, just like you can install Angry Birds on your iPad, iPhone and iPod touch...
post #38 of 74
Quote:
Originally Posted by solipsism View Post

So why did you feel the need to pay $69 for a flash drive when you already have access to the files? Why not just buy a cheap USB drive, SD card, use a small partition on your Time Machine drive, or use a SL-DVD if you have some physical media? This sounds like you wanted the slick looking piece of plastic Apple sells over other cheap looking options.

To be fair, it's different.

If you buy the thumb drive, you get the entire OS on the drive. No need to access the Internet in order to install.

If you use the recovery partition, the OS is downloaded from the Internet - which can take a long time if you have a slow connection.

If you use the utility to create your own installation drive (on USB stick, SD card, external partition, etc), you also get a recovery partition which requires internet access.

For some people, the ability to have everything on the local disk and not requiring internet access is a big plus.
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post #39 of 74
ok, I have a question. We have two macbooks, and one imac.

one of the macbooks was in for some service at apple and they upgraded it to snow leopard for free.

the other macbook and the imac, still have leopard (they were never upgraded)

so the ? is, if i download Lion on the Snow Leopard machine, and make a boot DVD as mentioned, can I use that to install Lion on the other two macs as well?
post #40 of 74
Quote:
Originally Posted by jragosta View Post

To be fair, it's different.

If you buy the thumb drive, you get the entire OS on the drive. No need to access the Internet in order to install.

If you use the recovery partition, the OS is downloaded from the Internet - which can take a long time if you have a slow connection.

If you use the utility to create your own installation drive (on USB stick, SD card, external partition, etc), you also get a recovery partition which requires internet access.

For some people, the ability to have everything on the local disk and not requiring internet access is a big plus.

The options you mentioned do require internet access but, as I previously mentioned in this thread, you can create a full bootable and installable version of Lion from the App Store download just using Disk Utility and any mountable media that has a 4GB partition.
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