"The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers."
I certainly didn't tell them that. When responding to the multiple surveys they have sent me over the past few years, in the section where they ask something like "what else can we do to better serve you", I always ask for rollover text messaging plans. I have the $5/month 200 message plan. Most months I send or receive 50-100 texts. On very rare occasions I have gone over by 5-10 messages, and of course they charge me for that, which seems incredibly petty. Rollover minutes are fantastic as I never have to worry about overage, and they are the only carrier to offer that. Why not increase customer satisfaction--and differentiate themselves from other carriers--by also offering rollover text messages?
And so what if the vast majority truly do prefer unlimited plans? Why take away customer choice?
I'd submit that the vast majority would prefer unlimited data plans with the option of tethering, but I don't see them offering that, exclusively or otherwise.
"Existing customers don't have to change any messaging plan they have today, even when changing handsets."
The only reason for this is to avoid a lawsuit and/or revolt. Placate the existing customers.