Originally Posted by TBell
Hence them wanting the product built in Turkey. This offer is really about two things. First, bringing jobs to the Country by promising to purchase 15 million units of the product. This is to provide incentive for a manufacturer to open a factory in Turkey that would build even more product after the government's purchase. Not sure that is going to work, but from Turkey's perspective it is worth trying. Second, as a side effect the offer is about giving children an important learning tool.
This really is a smart move on Turkey's behalf.
First of all, they have recognised tablet computers as the future for the classroom - post PC computing at a child's desk, not the odd computer in a classroom here or classroom there or centralised facility. Notch one up to Turkey.
Second, they would recognise themselves as potentially a very cost-effective doorway to either Europe in the west, Central Asia to the east or the Middle East to the south. Of the cost-effective countries available in the region, Turkey is probably one of the most stable (although they need to reconcile, peacefully, with the Kurds - personal opinion) and technically competent.
Apple would surely be given the land for a facility for free, they'd receive subsidised power, water and labour and probably other free infrastructure such as roads. Apple would instantly win the hearts and minds of 74 million people. Imagine, this is possibly all of their school aged children with the flow-on effect to households. Apple would benefit from the development of local programming expertise, resulting again in the winning of hearts and minds.
Turkey would benefit from access to the latest technology introduced by the company that does this best.
They will do everything possible to provide favourable terms to the successful bidder.
Finally, building a device in a particular location, for a multi-national company, is quite a flexible concept. The batteries will still come from Japan (one source at least), the screens from China and so on. Case machining and system assembly would be quite high profile activities locally.
I believe that Apple will take this request quite seriously. I hope that for the sake of Turkish students, Apple get's the gig.