[Full Disclosure: This post has similarities to a post made in relation to an article from yesterday. But it is very different; and I know multiple posting is a no-no].
Though logic and reason often play no role in Steve Jobs' cherished beliefs, today's delicious news that HP is "parachuting" out of its "burning plane," is an opportunity that football quarterbacks call "the hole."
If Jobs was more committed to the Mac, he could use some of Apple's nearly $80 billion hoard of cash and launch a highly-visible Mac marketing campaign, similar to the commitment to the Mac when the "Get a Mac" television ad campaign was running with ever-fresh and hilarious scenarios that gave meaning to the term "PC Weenie" and made Mac unit sales soar, initially by 42% and then far more (like 61% in 2010). Apple sells 3 to 3 1/2 million Macs every 90 days (but what's a half-million give-or-take among friends?
) Macs now account for 20% of (traditional) computers sold.
To those who would counter, "That means Windows PCs account for the other 80%
, so Mac unit sales represent a small minority still," I would "counter their counter" by pointing out that there aren't only two
personal computer makers on the planet, like Apple, Inc. and Windows PC Incorporated. There are at least a dozen (probably far more -- I don't have the numbers) Windows PC companies, and Apple is just one
company! Now doesn't 20% sound a little more impressive in context?
I would then expect this PC-Weenie-Mac-Bigot to be at a loss after this is pointed out, stare blankly with a vapid facial expression for a mutually uncomfortable amount of time, until he inevitebly shouts, "Macs suck!
" (Which is about the extent of their argument.)
But Steve won't lift a finger to seek any sort of advantage for the Mac from this great
HP news. The obvious beneficiary, though only fortuitously, will be Dell.
be Apple! Apple plays its cards very well, and is like Bugs Bunny to Microsoft and the PC maker's Elmer Fudd. (Analogy not original; borrowed
I read an article not too long ago that had in its title "Tablet Makers Worried Apple Will 'iPod' the Tablet Market
." Timely observation, if anything.
With today's HP News, Apple (though with the chronology reversed) could parlay this opportunity such that they could "Mac" the personal computer market just like the iPod and iPad did in their respective markets.Come on!
Give it a shot, Steve! Risk averse is a term I've never
associated with you! You, who gave us the "risky" Bondi iMac, the G4 Cube, the Dalmation iMacs, the "lamp" flat screen iMac! It is said thatnif a company has zero failed products, they aren't trying hard enough ("pushing the envelope")
If you can afford to dabble in money-losing experiments like "Apple TV," you can surely afford to exploit this unexpected and rare opportunity by launching a highly-visible Mac marketing campaign (including the "necessary evil" of making sure everyone knows Macs run Windows -- even XP if you prefer!).
If you can afford to construct mega-million Apple Stores (I predict the next one will be inside one of The Pyramids), then you can afford to aggressively
promote the Mac -- which, unlike with Apple TV, will prove a profitable
venture -- at the cash register and the Mac App Store.
But as is so often the case with rare or once-in-a-lifetime opportunities, time is of the essence!
Companies wanting to "fill the vacuum" HP left will have to do so with dispatch. By their nature, opportunities have no tolerance for dawdling. With apologies to Elvis (I can supply a last name for anyone who is unfamiliar with this person), "It's now or never..."
So will Steve/Apple "make hay" of this clear opportunity?
Will he, or won't he?
My prediction? He will.
(Oh, I forgot; he's in the process of killing the Mac. iOS is now "pc free" and a Mac is "just another device" now, to cite some direct quotes. We live in the "Post-pc Era" now. Such a far cry from the "Digital Hub" of just a few years ago. Ahhh, memories.)
I ask unanimous consent to revise and extend my remarks:
My prediction: He won't