Quote:
Originally Posted by
See Flat 
There is no way to prove it hasn't worked. Perhaps it would be down 12% without the wording in his letter. If there is one thing I've learned about Jobs over the past 25 years is that he puts his words in a certain order purposely. Always. And it usually has an effect on people.
Nothing can be proven naturally, but 6% is a very big drop by any standard, and I don't see how giving the possible impression that Steve might not assume board leadership could mitigate investor uncertainty. Seems to me the only possible outcome is more uncertainty, and questions perhaps.
Anyway, I suspect this will come out in the wash over time. Tim Cook has been CEO in everything but name for a couple of years now, and I've been arguing for much of that time that Steve should make it official. But it seems Apple can't help but make these events more dramatic than necessary. Hard to miss this peculiar wrinkle.