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New Apple CEO Tim Cook e-mails employees: 'Our best years lie ahead'

post #1 of 147
Thread Starter 
Following his ascension to the role of Apple CEO, Tim Cook on Thursday sent out a company-wide e-mail assuring employees that nothing will change at Apple.

The four-paragraph note from Cook, obtained by Ars Technica, aims to address any concerns that employees might have about the transition. "I want you to be confident that Apple is not going to change," the new CEO wrote.

He said that the company built by the leaving chief executive, Steve Jobs, has a "culture that is unlike any in the world." He promised that Apple will "stay true to that," because it's in the company's DNA.

"I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is," Cook wrote.

The new CEO has been with Apple and worked with Jobs for over 13 years. He is widely regarded as an operational genius who may lack the charisma and vision of Jobs, but many believe can keep the company headed in the right direction.

Analysts on Wall Street also have few concerns about Apple in the short-term with Cook at the helm. They view the transition as a change years in the making, with Apple's deep bench of executives groomed for a new era without Jobs as CEO.



The full text of Cook's email to Apple employees is included below:

Team:

I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to thatit is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Tim
post #2 of 147
I wonder who will be COO?
post #3 of 147
post #4 of 147
Quote:
Originally Posted by Thermaikos View Post

http://www.apple.com/pr/bios

UPS-style facial hair policy?
post #5 of 147
Great timing Ireland. I bought €20,000 AAPL two days ago.

Gonna hold them for about 2 years or less.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #6 of 147
I wish Tim Cook the best and hope that Steve remains in an active role, I just love to hear what Steve has say. He is one of my heroes.
post #7 of 147
Quote:
Originally Posted by grmac View Post

UPS-style facial hair policy?

Not many grown up men with real jobs have beards or moustaches.
post #8 of 147
I'm expecting the iPhone 5 to knock it out of the park. Because Tim Cook now has to prove that the post-Jobs Apple is a fighter.
post #9 of 147
I wonder if Mr. Cook will inherit the same salary as Jobs
post #10 of 147
Quote:
Originally Posted by tazinlwfl View Post

I wonder if Mr. Cook will inherit the same salary as Jobs

I hope not, for his sake.
post #11 of 147
Quote:
Originally Posted by tazinlwfl View Post

I wonder if Mr. Cook will inherit the same salary as Jobs

That's an interesting thought. I would like to see him make that commitment.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #12 of 147
Quote:
Originally Posted by solipsism View Post

That's an interesting thought. I would like to see him make that commitment.

Not necessary. The only reason Jobs asked for a $1 salary was because he became CEO when Apple was near death.

I'd like to see Tim Cook receive a compensation package that rewards him according to Apple's performance under his leadership.
post #13 of 147
Quote:
Originally Posted by tazinlwfl View Post

I wonder if Mr. Cook will inherit the same salary as Jobs

Why? Steve owns lots and lots of stock compared to Tim. He made his money from stock appreciation. I hope the Board gives Tim plenty of restricted stock to keep him at Apple.
post #14 of 147
Quote:
Originally Posted by solipsism View Post

That's an interesting thought. I would like to see him make that commitment.

In a way, he has made that kind of commitment to Apple.

These people are rewarded based on the company's performance and their stock options.

There were rumors that headhunters were soliciting Tim Cook for the likes of General Motors, etc.

Finally, what would be the correct salary for someone like Tim. High 6-figures? Low to mid 7-figures?

At that level, salary is more about bragging rights than remuneration.

I doubt that is what motivates Tim.
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #15 of 147
Quote:
Originally Posted by Ireland View Post

Great timing Ireland. I bought 20,000 AAPL two days ago.

Gonna hold them for about 2 years or less.


Just curious: What's going to cause you to sell in two years or less?
post #16 of 147
Quote:
Originally Posted by cajun View Post

I'd like to see Tim Cook receive a compensation package that rewards him according to Apple's performance under his leadership.

Hence the $1 salary. You really think Jobs wasn't compensated for his effort at Apple?
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #17 of 147
Quote:
Originally Posted by delreyjones View Post

Just curious: What's going to cause you to sell in two years or less?

Typical reason -- He'll need money to buy a new Mac and ice cream
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #18 of 147
Quote:
Originally Posted by cajun View Post

Not necessary. The only reason Jobs asked for a $1 salary was because he became CEO when Apple was near death.

I'd like to see Tim Cook receive a compensation package that rewards him according to Apple's performance under his leadership.

I agree.
post #19 of 147
Quote:
Originally Posted by delreyjones View Post

Just curious: What's going to cause you to sell in two years or less?

His prediction that Apple introduces a TV will have come true, following which the stock will have zoomed, then hitting a plateau. He figures that'll be a good time to sell, since there is no other part of one's household left for Apple to own.

Me, I'll hold out for the car as the last front following the living room.......
post #20 of 147
Just one word of advice, Tim:

Don't bring back the Performa line.
na na na na na...
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na na na na na...
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post #21 of 147
Quote:
Originally Posted by anantksundaram View Post

His prediction that Apple introduces a TV will have come true, following which the stock will have zoomed, then hitting a plateau. He figures that'll be a good time to sell, since there is no other part of one's household left for Apple to own.

Me, I'll hold out for the car as the last front following the living room.......

Last front??!!

Apple will soon be introducing the iFridge, the iStove, the iVacuum (Dyson... your days are numbered) and the IBed (don't even go there).
na na na na na...
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na na na na na...
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post #22 of 147
Quote:
Originally Posted by island hermit View Post

Just one word of advice, Tim:

Don't bring back the Performa line.

Mmm... I rather liked this model:

"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
post #23 of 147
Quote:
Originally Posted by Applecation View Post

I wonder who will be COO?

For now at least, it appears as Jeff Williams is still holding his position as SVP for Operations, since he previously reported directly to Cook, the chances are that he will be Apple's next COO.

http://www.apple.com/pr/bios/jeff-williams.html
post #24 of 147
Tim you're gonna do great! Best wishes!
post #25 of 147
The true and real talent of Steve Jobs is that he is not the ONLY person created Apple, but he is also the greatest person who is able to pass his torch to his team to carry forward. I think this is most difficult thing to do. Steve Jobs is doing it right now. He is letting his role go and keeps watching his Apple enterring to a new era!
post #26 of 147
Quote:
Originally Posted by Dick Applebaum View Post

Mmm... I rather liked this model:


Whoa, a black Apple ][? Is it just custom painted or is it some sort of custom TV-style model like the Macintosh TV?

Edit: Oh, wait, look, there's an image name. Googling… huh, neat. I was sort of right.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #27 of 147
Quote:
Originally Posted by Applecation View Post

I wonder who will be COO?

I've been wondering the same thing...We'll see.
post #28 of 147
The real question who is left in charge of technical and product visionary decisions, remember no product shipped unless Steve liked it. My only concern is you could have a punch of people at Apple trying to make a name for themselves and they will all push ideas to the top and Cock will not be sure which one to pick and let them all go, this is what killed Apple in the 90's too many "great" ideas so the person pitching the idea though and they went with them all. i.e. the performa comment from above.

As long as the keep the product offering simple, and only one person gets to decide which product ships and the stay away from trying to sell to the feature check list buyer, apple should be fine.
post #29 of 147
Quote:
Originally Posted by CGJ View Post

For now at least, it appears as Jeff Williams is still holding his position as SVP for Operations, since he previously reported directly to Cook, the chances are that he will be Apple's next COO.

http://www.apple.com/pr/bios/jeff-williams.html

Hmm... According to the link, Williams reported to the CEO -- that would have been Steve, not Tim.

Has anyone seen a fairly recent Apple Org chart?

Back when I was dealing with Apple (1978-1989) they used a concept called matrix management -- where the person you worked for was not, necessarily, your boss.

My corporate experience was: your boss (and the one you had to please) was whoever held your PA card (Payroll Authorization).
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
post #30 of 147
Quote:
Originally Posted by Maestro64 View Post

...a punch of people at apple trying to make a name for themselves and they will all push ideas to the top and Cock will not be..

Ah, Lion autocorrect. How we hate you.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #31 of 147
Before he stepped down, Steve gave Tim Cook the "book of ideas" the way Frodo gave Sam the book at the end of The Return of the King. Then said with a grin...there is room for more.
post #32 of 147
Quote:
Originally Posted by cajun View Post

Not necessary. The only reason Jobs asked for a $1 salary was because he became CEO when Apple was near death.

I'd like to see Tim Cook receive a compensation package that rewards him according to Apple's performance under his leadership.

I believe Cook has already received $59 million worth of stock options for his performance replacing Jobs this year.
post #33 of 147
Quote:
Originally Posted by Tallest Skil View Post

Whoa, a black Apple ][? Is it just custom painted or is it some sort of custom TV-style model like the Macintosh TV?

Edit: Oh, wait, look, there's an image name. Googling… huh, neat. I was sort of right.

The black color was molded in the plastic case (expensive) -- it was not painted on. The Floppy Drives were painted.
It was a custom "Education Model" made for, and sold by Bell & Howell. B&H was big in education back then -- every school had several B&H Film Players (Projectors).

This really pissed off the Apple Dealers (including us) as it trumped our opportunity to sell to schools.

It was abandoned after a year or so.


Somewhere, in storage, I have a printer's type drawer that I had hanging on the wall. It was filled with all sorts of Apple memorabilia -- Lisa and Apple Pins, Apple Thermal Printer print head, colored cables that inspired the colored Apple Logo... and a few black keys from a B&H Apple ][ kb.
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
post #34 of 147
Interesting that his message contains "amazing" (twice) and "magical." Evidence that Tim has truly got Steve's DNA.

I think Steve has done a masterful job of orchestrating a phased withdrawal from the scene. With each successive announcement, leave of absence, medical procedure, and Tim Cook stand-in, the world has gotten inoculated against the shock of his eventual complete departure from the company. Through this process much if not most of the stock drop has already been slowly built in to Apple's price. Careful, methodical, forward-thinking. Very Steve.

I hope for many more years of his influence and guidance over his company.

Thanks for all you've done so far, Steve.
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #35 of 147
Shouldn't the CEO of the most valuable company on Earth have better grammar than this?

Our best years lay ahead.
post #36 of 147
Quote:
Originally Posted by Maestro64 View Post

...a punch of people at Apple trying to make a name for themselves and they will all push ideas to the top and Cock will not be...

Quote:
Originally Posted by Tallest Skil View Post

Ah, Lion autocorrect. How we hate you.

I think that Steve is forcing us to learn a new language for our own good...

Either that, or he is forcing us to abandon keyboards for our own good!

I am going crazier, moving (typing/spelling/scrolling) among Lion, SNL, iOS 4 and iOS 5.

Just Stoppit!
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
post #37 of 147
Quote:
Originally Posted by tonton View Post

Shouldn't the CEO of the most valuable company on Earth have better grammar than this?

Our best years lay ahead.

Lay is the past tense of lie, so

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #38 of 147
Quote:
Originally Posted by tonton View Post

Shouldn't the CEO of the most valuable company on Earth have better grammar than this?

Our best years lay ahead.

You can still correct it, y'know....
post #39 of 147
Quote:
Originally Posted by Prof. Peabody View Post

Not many grown up men with real jobs have beards or moustaches.

++ 'cept Steve...
OMG here we go again...
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OMG here we go again...
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post #40 of 147
Quote:
Originally Posted by island hermit View Post

Last front??!!

Apple will soon be introducing the iFridge, the iStove, the iVacuum (Dyson... your days are numbered) and the IBed (don't even go there).

Heh heh. What then? The iToilet?

I'll have got out by then (anyway, with the kids' college coming up in a few years, I'll have some major liquidity needs that'll force some selling.......)
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