You're not thinking outside the box.
Samsung C.E.O.: Okay, guys. This is it. We're going to innovate now. We're going to create something big. Steve Jobs is out of the game, so we have to step up.
Design Lackey: But sir, that's hard.
Samsung C.E.O.: No buts! I don't want to leave this room until we come up with something Apple would NEVER do. Something SO radical, it completely redefines the entire tablet marketplace.
Design Lackey: Something like this, sir?
Samsung C.E.O.:… BRILLIANT! GET IT OUT THERE RIGHT NOW.
*six months later*
Commercial guy: Introducing…
Commercial guy: Samsung: Isosceleading the way.
And then Apple sues them for stealing their "Leading The Way" slogan from the '80s.