Originally Posted by Jag_Warrior
That's not written in stone - especially with a new CEO at the helm. Earlier this year, licensing of Airplay to A/V OEM's was under consideration. I lost track of the story and have no idea what's on or off the table at this point. And I believe they do license Airplay to Denon, among others.
Steve Jobs is Chairman of the Board. Even if he were not, his hand-picked successor is the right-hand man that he hired in 1998, Tim Cook. Below Cook is a pantheon of people who share a world view that has proven to be wildly successful. The most prominent of this group is Jonathan Ive. The Apple that we know today is the product of the collective talent and wisdom of these people. The notion that Tim Cook secretly held diametrically opposing views to those of Jobs and that he now has the opportunity to run Apple "his way" is pure fantasy.
This does not say that Apple will not reenter the TV set business. Its decision to return or stay out will be based on present circumstances and future projections, not on past conceptions. This thread has been devoted to the living room. I agree with all of the challenges that those who doubt Apple will return to the living room have written. However, there is a new element that has been ignored--ATSC-M/H (Mobile DTV)
, the digital standard for free broadcasts to mobile devices. The USA has been behind the curve in MDTV. Other nations are way ahead. However, more than 100 stations now broadcast their signal via MDTV in 78 US cities
There will be dedicated receivers. However, the vast majority of receivers are expected to be cell phones. Notice that the device featuring the official MDTV logo is an iPhone
. It would seem certain, therefore, that Apple will officially support reception of ATSC-M/H broadcast signals in its mobile iOS devices. When you consider that every other cell phone and tablet manufacturer will also support MDTV, there is no credible argument against Apple's entry into this new market.
The question remains about the living room and den. This is an old market that Apple has already abandoned once. It will need a good reason to return. Customers will need a good reason to buy. Apple has a lot to offer the smart TV customer. Over-the-air broadcasts are not a problem. The problem is cable. Cable is a morass of subtle and sometimes brazen conflicts. There is also the problem of encryption, which is inflicted by the producers rather than the cable providers.
Perhaps, there will soon be away around the conflicts. On Friday, I had a very interesting conversation with a staff person for nearby Comcast franchise. He told me that Comcast will soon distribute its programming out of Philadelphia via IP. I assume that the other major cable providers are going the same route.
I don't know what Apple will do about the living room. However, we can no longer dismiss out-of-hand the notion that Apple will return to the living room TV set business.