Simplify (Music) was a $2.99 app you could purchase to stream all of your music on your, over the internet, to your iPhone. Simple, intuitive, it just worked. Apparently, while Schmidt is sitting on Apple's board, he allowed Google to purchase the company running Simplify, had the company convert their business to support Android only, & turned of the service for all of the (their) Mac customers. No transition, no comment, no consideration, no sense of loyalty for paid customers, just a harsh cut-throat stab-you-in-the back "ha ha-got you!" to Apple, leaving the inherited customers as carnage on the roadside. This was an unethical decision made years ago, which apparently they stand by as consistent with their business model, as they have never said, "oops, we goofed on that one. They could have left the mac service running, continuing to update it to prove their integrity in the Google name, kept it running without updating it, calling it 'legacy', jokingly refund the $2.99 to the customers, or give them $2.99 credit at the Goggle app store for future purchases. Its evident they don't care. Their agenda is their agenda. They have many good ideas & have done great work in so many area, but this cancer of compromised ethics & morals appears to be in their genes, reinforced by Google's own inertia. There are many examples where Google Street View was created by their vehicles driving onto posted private property & driving up & down the driveways to post to their website. Send that driver to Pakistan, I want to see the street view of where Osama was living. If Schmidt was a man's man, he would clean this all up, unless he is the problem. Me thinks the ghost of Christmas needs to visit him in a dream, so he wakes up in a sweat, realizing he's headed for a very warm afterlife unless he changes his ways.