Adobe sees 45% sales growth for Mac video tools after Final Cut X exodus - Page 3

Yeah I know a couple of professional colour graders who have pitched themselves as Color specialists [and used it since it was FinalTouch ] who are pretty bummed that Color seems to have just been dumped.

I think Apple has to come back next NAB with a pretty clear product roadmap, beyond what an FAQ on their website conveys.

If Apple was to buy Adobe (a very low probability), they could kill Flash once and for all, and juice up Dreamweaver with HTML5 goodness.

And Final Cut owners said: "That's great but this is the present so when Final Cut Pro X is ready, it will be considered. For now, new licenses of software usable in a collaborative environment need to be bought and if Apple doesn't have them, they will be bought elsewhere."

Apple says: "Ok, call us and we'll give you more FCS3 licenses."

Apple can't just put an entire multi-billion dollar industry on hiatus. People have built companies around Final Cut Pro and it's not the same as a revision 1 product when they jump to Final Cut Pro X. X means version 10 not version 1.0 and implies it will hit the ground running.


I disagree with that quote. I believe that software can make the job easier but I don't think it's right to dismiss the thousands of hours of experience that go into making a skilled artist. In some cases, it's entirely accurate such as the colour matching tool and audio sync tools but overall, skill is still required to make a movie worth watching.


In 2000, Microsoft bought Bungie and discontinued any Mac games from them. In 2002, Apple buys Nothing Real and discontinues Shake for Windows.

I don't think that was the main motivation though. Their main addition with Shake was the multi-plane node, which showed what they wanted it to be. Motion is essentially that one node expanded into an app. I think they bought Shake for the same reasons they bought KeyGrip and SoundJam - so that they could turn it into an app they really wanted without starting from scratch. What else could they have bought that does what After Effects does? Combustion maybe.

People still don't get it. The single major problem with FCPX - and the one that gets people the angriest - is that it can't open old projects.

For the pros, that body of work is critical to what we do today.

FCPX could be the best program in the world, but without this functionality it's dead in the water to most of us. A real dealbreaker.

Hell, I can even open up FCP projects in my Avid system if I really need to.

Wtf were you thinking, Apple?

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On a side note, I know of several folks that have bought FCPX to test drive it (I myself have simply been too busy - otherwise I would have done the same). The purchase price is relatively cheap for an editing package.

Take note, however: of those people, 3 refuse to use it (at least for now). That's about 50% of my real world sales sample. And from the editing forums, I know this is pretty common with power users.

IMO, you need to factor that into the sales figures, people.

Reasons you should switch to FCPX...

http://www.youtube.com/watch?v=pliT0itT5rc