Originally Posted by Michael Wilkie
The theories upon which he's basing his opinion are well-established in the Architectural community — no need to restate them. The principle of "suburban sprawl" was written off decades ago by just about everyone who knows anything about Architecture and urban planning.
Would a medical writer need to break new theoretical ground in depression research in order to criticize a new cold medicine that causes depression? I think not.
Okay... so this is an opinion... based on theory. A flawed opinion by the way.
If Hawthorne wants to be taken seriously then he has to give us a practical example of the theory... so the rest of us peasants can understand his highfalutin ideas.
An example like Masdar City in UAE... which, by the way, is also designed by Foster.
Strange, then, that Hawthorne and a few other critics believe that Foster would want to design the Masdar Development and then, supposedly, turn around and build the antithesis of that development... the new Apple Campus.
Maybe a little digging would have told Hawthorne that Apple City actually incorporates most of the features that his pet theory asserts (actually, his article sounds like a boy's crush on Louise Mozingo). Urban sprawl - hardly... this project does not extend the boundaries of Cupertino, the land is already being used for the same purpose, but poorly; depenence on the car - hardly... they want to link the old campus with the new by tunnels... and Apple can't be blamed for an automobile driven society... maybe cupertino and the rest of the world should catch up to Apple by providing mass transit or more cheap zero emissions vehicles (and who is to say that many of the Apple employees won't use bicycles (Foster's favourite mode of transportation); lack of mingling of the population - are you kidding... there are 12,000 people going into this campus and another few thousand at the other campus and more in the future campus... how many people are needed before we are mingling.
I could spend another day or two ripping this guy apart... but I think it's obvious that he just read a new book (Mozingo) and it made a few of his synapses pop, so he thought he'd make himself look all bright and cool to the rest of the snobs by pissing on the Apple campus.
[on edit: we could argue all year long about what is the best environment for working and living but at the end of the day we have to ask ourselves how we feel and what is our ideal. Personally, I've always liked working at home and have done so for most of my working life. If I had to go outside of the home to work then I would rather go to the Apple campus than into some busy urban maze... no matter how good it's supposed to be for my collective responsibility towards society. I really would like to see Hawthorne and/or Mozingo give us an example of how they would house 12,000 employees into their ideal framework... maybe their theories only work with an employee base below 500, but until we see an example then it's only a theory... one that may or may not work. I think Mozingo envisions a Utopia, but has absolutely no practical way of getting there without disastrous results.]
By the way... this is an interesting read:http://www.treehugger.com/files/2008...roundtable.php