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RIM ships 10.6 million BlackBerry phones, just 200,000 PlayBooks

post #1 of 48
Thread Starter 
Research in Motion reported disappointing earnings for its most recent quarter, announcing that profits has slipped 47 percent while it shipped just 10.6 million smartphones only 200,000 PlayBook tablets.

The Canadian smartphone maker was expected to ship 11 to 12 million BlackBerry phones and between 400,000 and 600,000 PlayBooks, putting its actual figures into dismal territory.

RIM also spent much of its cash, ending the quarter with just $1.4 billion after entering it with $2.9 billion. The company contributed $780 million toward the purchase of Nortel patents, acting in the consortium that included also Apple, Microsoft and Sony.

In contrast, Apple sold 20.34 million iPhones and 9.25 million iPads its its most recent quarter, although the two company's fiscal quarters cover slightly different periods.
post #2 of 48
Playbook ...

cancel it. You've lost RIM
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post #3 of 48
What a disaster. However, instead of replacing the clueless two running the company we will see more layoffs.

Quote:
Originally Posted by hmurchison View Post

Playbook ...

cancel it. You've lost RIM

Agreed. They have wasted time developing this POS. They should have spent that time on BB OS.
post #4 of 48
I smell another $99 liquidation sale for the blackJunk playbroke !
post #5 of 48
If they shipped 200,000, then I wonder how many they actually sold. We saw this with Samsung too. Posting of shipping numbers, but leaving out all the ones not sold or even returned.
post #6 of 48
Quote:
Originally Posted by SpeedShift View Post

I smell another $99 liquidation sale for the blackJunk playbroke !

Big difference is the playbook needs a BB for critical functionality. I was interested in a $99 TouchPad but not so much a $99 Playbook.

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"My 8th grade math teacher once said: "You can't help it if you're dumb, you are born that way. But stupid is self inflicted."" -Hiro. 

...sometimes it's both
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post #7 of 48
How about a new Acronym for RIM ?

I was thinking RIP...
post #8 of 48
Quote:
Originally Posted by SpeedShift View Post

I smell another $99 liquidation sale for the blackJunk playbroke !

We can only hope. I missed the HP fire sale.
post #9 of 48
Quote:
Originally Posted by beeDevil View Post

If they shipped 200,000, then I wonder how many they actually sold. We saw this with Samsung too. Posting of shipping numbers, but leaving out all the ones not sold or even returned.

Playbooks on their own were recalled here although they continued to sell (slowly) as part of a bundle with a 9780 Bold.

RIM's executives must be insane to release a product which doesn't support it's strongest selling point i.e. BIS and BES email integration.
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post #10 of 48
Quote:
Originally Posted by SpeedShift View Post

I smell another $99 liquidation sale for the blackJunk playbroke !

Without a Blackberry to link it to it's a doorstop.
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post #11 of 48
Quote:
Originally Posted by NasserAE View Post

What a disaster. However, instead of replacing the clueless two running the company we will see more layoffs.



Agreed. They have wasted time developing this POS. They should have spent that time on BB OS.

Gotta agree with your whole post. Everyday I see RIM devs and they tend to just look so dejected these days. They used to have sort of a swagger, now they all look like condemned prisoners. The co-CEOs need to step down, especially Balsillaie.

Why they felt the need to burn resources on a tablet instead of investing that same amount into shoring up and advancing BB I'll never understand. They need to go back and watch that video of Jobs soon after his return to Apple. The one where be emphasizes the importance of being able to say 'no'. RIM doesn't seem to know how to say no.

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...sometimes it's both
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"My 8th grade math teacher once said: "You can't help it if you're dumb, you are born that way. But stupid is self inflicted."" -Hiro. 

...sometimes it's both
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post #12 of 48
Quote:
Originally Posted by AppleInsider View Post

its its most recent quarter

Classic AI !!

If HP taught us anything, I would imagine that no matter what RIM has committed to buying 600k units. So if a firesale did occur, they would sell the part of the 200k that is in stock, and later the other 400k being built.

I was lucky enough to get one Touchpad for $150, and in a week or two I'll try to get another from hp.com, once it goes on sale a second time. If RIM sold a playbook for $99 I'm not sure I'd buy it. 7" is awfully small !!!

And before you guys burn me for buying HP... I own a 15" macbook pro, I have an iphone 4, will get iphone 5 next month and I can program in objective-c.
post #13 of 48
Even using my wildest imagination, I see end of the tunnel for RIM. Perhaps it can extend its longevity by becoming a service oriented/software company (providing enterprise mobile services and applications for other mobile devices) while phasing out Blackberry phones in markets where demand is shrinking rapidly.
post #14 of 48
Quote:
Originally Posted by AppleInsider View Post

[...] profits has slipped 47 percent [...]

oh no! has they? has they really?

that's some good work, ai. keep up the quality.
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post #15 of 48
Quote:
Originally Posted by beeDevil View Post

If they shipped 200,000, then I wonder how many they actually sold. We saw this with Samsung too. Posting of shipping numbers, but leaving out all the ones not sold or even returned.

All companies report sales as "shipments" since they earn revenue there. Sell-through are sales by the retailer. ST is only important when it's out of balance because it will affect future sales (shipments) RIM can't sell anymore to retailers until they can sell to consumers. My take RIM didn't ship any meaningful amount to initial launch partners. That 200K shipments were all into new markets.

RIMM Shipped 500K in 5 weeks of Q1 and only 200K in 13 weeks of Q2.

RIMM said price cuts are coming to help sell through. If it doesn't pick up, shipments could go to zero.
post #16 of 48
In a related story, the price slashing has already begun:
Quote:
Originally Posted by cnet.com

RIM Co-Chief Executive Mike Lazaridis said the company would start up several programs to drive PlayBook sales, including an incentive program for businesses, as well as rebates and deals to deals for existing BlackBerry customers. Lazaridis didn't spell out how much of a discount the company would be offering.

The good news is that when RIM upgrades the PlayBook 2.0 software next month it'll actually come with built-in e-mail, calendar and contact software.

http://news.cnet.com/8301-1035_3-201...rry-playbooks/

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post #17 of 48
Another one bites the dust. Hey hey!
200,000? I think apple still sells that many iPads in a day, if not more?

The egos of the RIM CEOs will drive that company down the tubes.
post #18 of 48
RIM's board has to push the panic button immediately. the two CEO's will be out by end of October.
post #19 of 48
Actually, I was mildly shocked they sold half the amount of phones Apple did. I thought the disparity would be much greater. Until they can ship a tablet that is not BB dependent the Playbook is DOA. Even then it would only be a niche player in the tablet space for the foreseeable future.
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post #20 of 48
Quote:
Originally Posted by speedshift View Post

i smell another $99 liquidation sale for the blackjunk playbroke !

$49.99
na na na na na...
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na na na na na...
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post #21 of 48
With that tiny screen I don't think the playbook will sell for $99. Maybe $49.99 as Island Hermit suggests.

The question now is who will buy RIM? All they have left is IP. Everything else they own is dead or dying.

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post #22 of 48
sell their patents
buy nintendo
develop games for ios
I APPLE THEREFORE I AM
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I APPLE THEREFORE I AM
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post #23 of 48
There were too many right decisions made with the iPad that other manufacturers haven't made: form factor, price, build quality, software distribution, core OS features and design, hardware architecture.

Apple pretty much nailed every single one and if a competitor so much as slips up on any one point, like picking a bad screen size, having poor battery life, having a sluggish UI, having a cooling fan, being too expensive, having a bad OS or developer APIs - it's game over.

The funniest part I find is how everyone has gotten so used to PC manufacturers being cheaper than Apple that they disapprove of tablets when they are more expensive than iPads and Apple's competitors can do nothing about it.

iOS devices just seem like someone has sat in a room for over 25 years and thought of every wrong way to handle personal computing and discarded them, then combined it with vast experience in manufacturing and hardware design. Nobody has ever really been able to do that before and everyone seems to have followed a fairly common rulebook. This time, Apple has defined this entire direction and the phrase I saw posted on the forum a while ago is very true: talent is hitting a target no one else can hit, genius is hitting a target no one else can see.

Now that Apple has defined this direction for personal computing, their competitors are trying to hit a target Apple built and are falling short.
post #24 of 48
Quote:
Originally Posted by Robin Huber View Post

Actually, I was mildly shocked they sold half the amount of phones Apple did. I thought the disparity would be much greater. Until they can ship a tablet that is not BB dependent the Playbook is DOA. Even then it would only be a niche player in the tablet space for the foreseeable future.

I was shocked that Apple sold almost as many iPads as RIM sold Blackberry phones !!!
Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #25 of 48
A couple of days ago, AI et al were commenting on IDC's funny projections and someone predicted RIM has 6 quarters before bankruptcy
post #26 of 48
First Nortel, now it looks like RIM is going down (not for the same reasons mind you).

While the fall of Nortel was due to greed and "cooking the books", it looks like RIM is not evolving fast enough. QNX is their last gasp.

my guess is we will see their BBM / BBE being licensed cross platform on iOS and Android soon.
post #27 of 48
I really didn't believe Steve Jobs when he came on the conference call months ago and said, "We've passed RIM, and we don't see them catching up". I thought it was just some ballsy RDF-speak typical of Steve. Yet again Steve is proven correct. Some people may not be happy with Steve, but you can imagine for Steve, it must be hella annoying to go decades having to prove people wrong all the time, over and over again. Sure, he's been proven wrong himself, but for the most part, the "big things" (Lion, MacBook Air, iOS, iPad, Flash, RIM predictions) have gone Steve's way.
post #28 of 48
Quote:
Originally Posted by jcsegenmd View Post

A couple of days ago, AI et al were commenting on IDC's funny projections and someone predicted RIM has 6 quarters before bankruptcy

Quote:
Originally Posted by ronster View Post

Another Canadian tech giant to fall?

First Nortel, now it looks like RIM is going down (not for the same reasons mind you).

While the fall of Nortel was due to greed and "cooking the books", it looks like RIM is not evolving fast enough. QNX is their last gasp.

my guess is we will see their BBM / BBE being licensed cross platform on iOS and Android soon.

I think the Canadian government is already looking in their coffers deciding how much to throw at RIM to try and keep it alive. I've said many times before if it was an American company it would be carved up like a turkey by now, leaving just entrails behind.
post #29 of 48
Quote:
Originally Posted by Marvin View Post

The funniest part I find is how everyone has gotten so used to PC manufacturers being cheaper than Apple that they disapprove of tablets when they are more expensive than iPads and Apple's competitors can do nothing about it.

Karma's a bitch, ain't it?
post #30 of 48
Quote:
Originally Posted by NOFEER View Post

sell their patents
buy nintendo
develop games for ios

MARIO KAAAAAAAAART for iOS PLEEEEASEEEE!!!!

More seriously though, releasing all the new and old Zelda, Mario, Pokemans and what not for iOS will probably make more profit for Nintendo than the 3DS. Just waiting for the day when Nintendo realises their game IP is worth way more than portable handheld consoles. I can hold out... hopefully Nintendo won't wait too long.

They have some pretty decent titles and some of the best titles for kids too. Plus which 20, 30 or 40-something iOS owner doesn't have a soft spot for anything Nintendo. The brand value of Mario, Pokemon, Zelda and Donkey Kong surely by now far exceeds any plastic gaming device... even if it has "3D".
post #31 of 48
RIM died over a year ago. What we are hearing now is the thud, as the body hits the floor.
post #32 of 48
Quote:
Originally Posted by AppleInsider View Post

while it shipped just 10.6 million smartphones only 200,000 PlayBook tablets.

In contrast, Apple sold 20.34 million iPhones and 9.25 million iPads its its most recent quarter, although the two company's fiscal quarters cover slightly different periods.

Three typos in a short post:

should be "10.6 million smartphones and only 200,000 PlayBook tablets"
its its
plural possessive should be companies'

Really, is anyone home??
post #33 of 48
Looking like some employees might lose their RIMjobs
post #34 of 48
Quote:
Originally Posted by Marvin View Post

There were too many right decisions made with the iPad that other manufacturers haven't made: form factor, price, build quality, software distribution, core OS features and design, hardware architecture.

Apple pretty much nailed every single one and if a competitor so much as slips up on any one point, like picking a bad screen size, having poor battery life, having a sluggish UI, having a cooling fan, being too expensive, having a bad OS or developer APIs - it's game over.

The funniest part I find is how everyone has gotten so used to PC manufacturers being cheaper than Apple that they disapprove of tablets when they are more expensive than iPads and Apple's competitors can do nothing about it.

iOS devices just seem like someone has sat in a room for over 25 years and thought of every wrong way to handle personal computing and discarded them, then combined it with vast experience in manufacturing and hardware design. Nobody has ever really been able to do that before and everyone seems to have followed a fairly common rulebook. This time, Apple has defined this entire direction and the phrase I saw posted on the forum a while ago is very true: talent is hitting a target no one else can hit, genius is hitting a target no one else can see.

Now that Apple has defined this direction for personal computing, their competitors are trying to hit a target Apple built and are falling short.

I think one of the key successes to the iPad that you hint at but don't state explicitly is having an already large, highly compatible software library available on day 1. There may not have been that many iPad apps at the beginning, but there were a megaton of iPhone apps and they were all compatible. Having that huge, free, useful software library available from the getgo is something nobody else has been able to do.

Some of them are doing this completely wrong, like the Playbook, where there is almost no ecosystem in the beginning. People will naturally wonder when shelling out $500, what do I use it for?

Android kinda had this, but they didn't have the compatibility, depth or usefulness of the App Store. They're the closest ones to having some kind of ecosystem, but it just doesn't compare.

All of those things are important that you mention, but its really all about the apps. The device is nothing without apps. iOS has more apps than anyone knows what to do with. This is the only kind of choice I think that is relevant to consumers, having the immense app library on tap makes the iPad far more functional than any of its competitors, despite whatever hardware or ports they may put into theirs, or what they might price it at, etc etc.

The only way anyone can possibly beat Apple at this point is to beat their ecosystem. I just don't see that happening. And with MS firmly establishing that Win8 tablets won't have backwards compatiblity with Windows apps, that there won't be any ecosystem or library to draw from, I think that was the last possiblity of someone actually creating competition for Apple.
post #35 of 48
I can't believe RIM had the nerve to charge the same price for the Playbook as the iPad...

No wonder no one bought it...

post #36 of 48
Quote:
Originally Posted by nvidia2008 View Post

I think the Canadian government is already looking in their coffers deciding how much to throw at RIM to try and keep it alive. I've said many times before if it was an American company it would be carved up like a turkey by now, leaving just entrails behind.

Do you mean like GM, Chrysler and many of the major US financial institutions?

philip
post #37 of 48
PlayBook has nothing, absolutely nothing going for it to even warrant it a good deal at $99. They cannot even pull an HP let alone an Apple.
post #38 of 48
RIM can subtract another 1K plus Blackberry phones, as my company is going to the iPhone in 2012. The typical Blackberry is way too limited to do much of anything. The screen is tiny, the browser sucks, and if you want to develop any in-house applications, the Blackberry just doesn't do well with drop down menus. Blackberry phones also freeze ALL the time. Very annoying. It really is a dead platform that RIM waited entirely too long to update. I wonder how many of these Blackberry's 'sold' were just refurb requests from companies where someone's current BB had bit the dust. That happens to us a lot as well.

And to invest in a tablet platform that is based on this outdated technology is just idiotic. Goodbye RIM. Was a good run in the 90's.
post #39 of 48
Quote:
Originally Posted by pmcd View Post

Do you mean like GM, Chrysler and many of the major US financial institutions?

philip

Touché...
post #40 of 48
Quote:
Originally Posted by Michael Scrip View Post

I can't believe RIM had the nerve to charge the same price for the Playbook as the iPad...

No wonder no one bought it...


Especially with that horrible Yellow screen...
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