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Apple updates Final Cut Pro X with requested features, offers free trial

post #1 of 113
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Apple on Tuesday issued a major update for its recently refreshed Final Cut Pro X video editing software, adding features like Xsan and Rich XML support after users expressed dissatisfaction with the newly rebuilt software.

The free update to version 10.0.1 was revealed by Apple in a special page devoted to it its official website. The page highlights new features in the latest version of Final Cut Pro X, including media stems export, Rich XML support, and projects and events on Xsan.

Commenting on the update with Jim Dalrymple of The Loop on Tuesday, Richard Townhill, senior director of applications marketing at Apple, said the features were added after the company received feedback from its users.

"We listened to the pros and have taken their top feature requests and put them in this update," Townhill said.

The full list of features of the new update, which is available free to those who have already purchased Final Cut Pro X, are described by Apple:

Media Stems Export: Traditional, track-based editing systems require you to constantly rearrange and disable tracks to export audio and video stems. With the latest version of Final Cut Pro X, flexible metadata removes the burden of track management. Use the new Roles tag to label clips — dialogue, effects, music, and more — then export a single multitrack file or separate stems based on your tags. You can even apply Roles to video clips and graphics for a powerful new way to deliver separate files for versioning and localization.

Rich XML Support: Now you can import and export Final Cut Pro X project and Event information via a rich XML format. XML interchange enables a wide range of third-party workflows, including high-end visual effects, color grading, and media asset management. Blackmagic Design’s DaVinci Resolve, Square Box System’s CatDV, and many other third-party applications will offer XML-based workflows with Final Cut Pro X.

Projects and Events on Xsan: Create and edit your Final Cut Pro X projects and Events on Xsan. Ideal for multi-user workflows, you can import media through Final Cut Pro X and place it directly on the SAN. Multiple users can access the same source media, and each editor can create separate projects and Events on the SAN. Users can then edit from any system attached to the SAN, making it easy to move between computers and continue working.

Custom Starting Timecode: Set the start time of your project to a custom timecode value to accommodate color bars and tone, or to meet broadcast delivery specifications.

Full-screen view in Lion: Use every inch of your display when working in Final Cut Pro X. And easily navigate to other applications with a swipe.

One-step Transitions on Connected Clips: Add a transition to a connected clip or between multiple connected clips without manually creating a secondary storyline.

GPU-accelerated export: Harness the power of the GPU on your graphics card to speed up foreground export.

New Theme: Tribute: Access the new Tribute theme, with four animated titles and a matching transition.

Camera Import SDK: Camera manufacturers can use the Camera Import SDK to write plug-ins for importing media from a wide range of cameras. For example, Sony is updating their XDCAM EX plug-in to support native import directly into Final Cut Pro X.
Apple has also promised two new features coming in "early 2012:" multicam editing and broadcast-quality video monitoring. No additional details on those features were provided.

In addition, a new free trial of the software is now available from the official Final Cut Pro X site. Users must enter their name and e-mail address and to be allowed to try the software for 30 days.



Apple also issued an update for Compressor on Tuesday, addressing the following:
Updates the bitrates in Cellular settings for HTTP Live Streaming.
Fixes an issue with accessing QuickTime Export Component settings in Final Cut Pro X.
Fixes an issue in which This Computer cluster does not appear when system is configured in Chinese.
Resolves stability issues when launching Soundtrack Pro after Compressor 4 is installed.
Apple's updates come after the company faced user backlash over the new Final Cut Pro X, released in June. The software was quickly met with condemnation from a group of outspoken professionals who believe the new product is vastly inferior to its predecessor.

Apple made a quick transition to Final Cut Pro X, declaring Final Cut Studio, Express and Server -- which included Final Cut Pro 7 -- as "end of life" products once the latest version was released. AppleInsider first reported in May of 2010 that Apple planned to widen the appeal of Final Cut Pro with features geared toward "prosumers" and more advanced home users.

Faced with growing complaints, Apple resumed sales of the previous, $999 version of Final Cut Studio earlier this month. Orders have only been taken over the phone, and Apple has said it has a "limited quantity" of the end-of-life product. The company has also provided refunds to some dissatisfied customers.

User discontent over Final Cut Pro X proved to be a gain for rival Adobe and its own video editing software for Mac OS X. The company revealed earlier this month that sales of its Mac video editing products saw a 45 percent boost following the release of Final Cut Pro X.
post #2 of 113
Quote:
Apple has also promised two new features coming in "early 2012:" multicam editing and broadcast-quality video monitoring. No additional details on those features were provided.

Wow. Apple almost NEVER pre-announces upcoming features like this (WWDC announcements notwithstanding). They're definitely getting out of their comfort zone trying to win over some of the Final Cut Pro users they've riled up over the .0 release.
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post #3 of 113
But Apple NEVER releases a product until it is as perfect as then possible. Look at cut and paste. They could have released a half-assed version on the first iPhone. But it took them YEARS to figure out how to do it, so they refused to release anything for several years.

Now they release a product which is lacking?

Is this a new strategy? Release an incomplete beta and add stuff if, as and when customers scream?

Isn't that a very Google-like way of going about things?
post #4 of 113
Yeah, but Apple didn't make it perfect and exactly like FCP 7, so it's time for the bitchers to start bit chin'.
post #5 of 113
Hopefully Apple has learned something from this experience. They have to listen more and they have to be less rash with professional products. Consumers may want a 'faster horse', but professionals know their industries. I applaud Apple shaking off the cobwebs of legacy from NLE but they had to do it more sensitively.

A free trial of Final Cut Pro X at launch would have taken much of the sting out of what happened. Telling everyone prior to launch that there was a lot missing, it was coming, and that professionals would be better off sticking with Final Cut Pro 7 for the time being and treating Final Cut Pro X as a training tool for future projects would have taken almost all the sting out.

That, of course, required not declaring the industry standard NLE suite end of life.

Apple's Achilles heal is a lack of listening. It's what makes them great sometimes, they go their own way, but when taken too far it gets them into sticky situations like this.

That said, the reaction to FCPX was absurd and hopefully adding in some of this functionality will help recover some of the software's reputation.
post #6 of 113
Quote:
Originally Posted by ConradJoe View Post

Is this a new strategy? Release an incomplete beta and add stuff if, as and when customers scream?

Wow, good call, couldn't have said it better myself.

Call me crazy but they could have released a beta or the free trial at launch and got this kind of feedback before forcing customers to pay $300.
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post #7 of 113
Wow that was pretty fast. Somebody got their feet held to the fire. A FREE 30 day trial to boot. It looks like the multi-cam might be a bit harder to implement but I bet we will see it shortly.

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post #8 of 113
Quote:
Originally Posted by ConradJoe View Post

But Apple NEVER releases a product until it is as perfect as then possible. Look at cut and paste. They could have released a half-assed version on the first iPhone. But it took them YEARS to figure out how to do it, so they refused to release anything for several years.

Now they release a product which is lacking?

Is this a new strategy? Release an incomplete beta and add stuff if, as and when customers scream?

Isn't that a very Google-like way of going about things?

You start with a good point, and then ignore your own observation...

Google would have put XML exchange, multi-cam editing, etc. in the lab section and let users deal with the errors. And just as with the iPhone (and also the first version of the revamped iMovie back then), Apple left features out which were not ready. Same thing, and not Google-like at all.

FCP X is not lacking, it is a complete re-write, and they left stuff out that was not ready. Nothing wrong with that. As many times before, they simply failed at communication. They told editors about all the great new stuff (which is definitely there, and definitely amazing - the time we save with X must be measured in days, not hours). But we rarely need multi-cam editing, we do not use Pro Tools, and we do not exchange data with other NLEs - of course there are editors who do need that. And to them, a detailed list of initially unavailable features should have been made available before they buy.

I know that there were some miffed professionals, but the majority would have understood the deal, if Apple would have explained it properly. It is one thing to sell consumers a phone without MMS or copy/paste (I have barely used either since iOS has it), but selling pros an update that does less requires a big fat advanced notice.
post #9 of 113
Quote:
Originally Posted by gmcalpin View Post

Wow. Apple almost NEVER pre-announces upcoming features like this (WWDC announcements notwithstanding). They're definitely getting out of their comfort zone trying to win over some of the Final Cut Pro users they've riled up over the .0 release.

They basically announced these features would be added back weeks ago. All they are doing here is a 'no we didn't forget'

And that they turned this around rather quickly makes me wonder if the 'based on feedback' was just PR spin and this was always the plan and the timetable. The issue may have been legal and not tech on the two missing items which is why they are still missing.

Note that despite supposedly vast feedback, they have done nothing about the importing of previous FCP projects. If they really are caving to feedback that should have been first on the list

Quote:
Originally Posted by Jonamac View Post

. . . and that professionals would be better off sticking with Final Cut Pro 7 for the time being and treating Final Cut Pro X as a training tool for future projects would have taken almost all the sting out.

True professionals don't need to be told this. It is their SOP.

If we could look at the numbers we could find that they tell a much different story that the bitching and moaning suggests. There may have been more folks downloading this new version having done their homework and understanding the score than those that expected FCP7 just off the MAS and bitching all over the place that they didn't get it. It could turn out that most of the folks bitching about this or that missing feature don't even need it. They just want it in the name of getting their money's worth etc. Who knows. apple rarely releases numbers and if they did after the bitching folks would accuse them of PR spin and/or flat lying

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post #10 of 113
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Originally Posted by ConradJoe View Post

Look at cut and paste. They could have released a half-assed version on the first iPhone. But it took them YEARS to figure out how to do it, so they refused to release anything for several years.

Stop exagerating things. Apple have their priorities to implement that time like iOS SDK, App store, etc. I'm actually amaze that they prioritize those first. It's so ambitious like it was never done SO RIGHT before and look how it went so well and how the apps are maturing today? Imagine if they release the sdk and app store LATER? also, Apple is not the type of hiring bunch of not-so-talented people to work with.
post #11 of 113
Quote:
Originally Posted by charlituna View Post

Note that despite supposedly vast feedback, they have done nothing about the importing of previous FCP projects. If they really are caving to feedback that should have been first on the list


That probably won't and shouldn't happen. If you have legacy projects, it means you should own a legacy copy of FCP7 to open and edit them with. If you are that desperate to continue a project in FCPX, the new XML import/export features will help with that transition to the extent that is necessary.
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post #12 of 113
Quote:
Originally Posted by charlituna View Post

Note that despite supposedly vast feedback, they have done nothing about the importing of previous FCP projects. If they really are caving to feedback that should have been first on the list

But didn't they say that was one thing that most likely wouldn't happen (or am I recalling incorrectly)?

BTW, it's a 1.44 GB update.
post #13 of 113
Quote:
Originally Posted by theguycalledtom View Post

That probably won't and shouldn't happen. If you have legacy projects, it means you should own a legacy copy of FCP7 to open and edit them with. If you are that desperate to continue a project in FCPX, the new XML import/export features will help with that transition to the extent that is necessary.

Yes but it was THE biggest stink of the naysaying. Which is rather my point. If this was all about feedback as various blogs are implying, this issue would have been the first addressed. And not via using third party software as this XML export/import requires

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post #14 of 113
Quote:
Originally Posted by dreyfus2 View Post

But we rarely need multi-cam editing, we do not use Pro Tools, and we do not exchange data with other NLEs - of course there are editors who do need that. And to them, a detailed list of initially unavailable features should have been made available before they buy.

The biggest complaint which still goes unaddressed is the inability to open previous projects. That is something that every professional needed.

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post #15 of 113
Quote:
Originally Posted by dreyfus2 View Post

You start with a good point, and then ignore your own observation...

Google would have put XML exchange, multi-cam editing, etc. in the lab section and let users deal with the errors. And just as with the iPhone (and also the first version of the revamped iMovie back then), Apple left features out which were not ready. Same thing, and not Google-like at all.

FCP X is not lacking, it is a complete re-write, and they left stuff out that was not ready. Nothing wrong with that. As many times before, they simply failed at communication. They told editors about all the great new stuff (which is definitely there, and definitely amazing - the time we save with X must be measured in days, not hours). But we rarely need multi-cam editing, we do not use Pro Tools, and we do not exchange data with other NLEs - of course there are editors who do need that. And to them, a detailed list of initially unavailable features should have been made available before they buy.

I know that there were some miffed professionals, but the majority would have understood the deal, if Apple would have explained it properly. It is one thing to sell consumers a phone without MMS or copy/paste (I have barely used either since iOS has it), but selling pros an update that does less requires a big fat advanced notice.

@dryfus2

Exactly, a voice of reason. I agree completely. Apple's strength is in making great decisions that advance the state of the art without getting bogged down in lowest common denominator focus groups. Their weakness is in communicating, they are lousy communicators. I am an Apple fan, but the truth is the truth.

Now if only I could get them to hear me like they heard the FCP users and make iPhoto libraries and iTunes libraries universal on my iMac so that my whole family has managed access to the libraries and I don't have to have multiple copies of the same song or photo on my iMac's hard drive and the photos and songs are usable by all family members. Sometimes I think there aren't very many family people working at Apple or they are all rich enough to give each family member their own computer connected to a central Mac server in their house.

Probably the latter, especially with Apple's success.
post #16 of 113
Quote:
Originally Posted by charlituna View Post

Yes but it was THE biggest stink of the naysaying. Which is rather my point.

True, you can usually distinguish the irrational complaints against FCPX when this is their number one pet peeve.
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post #17 of 113
Quote:
Originally Posted by ConradJoe View Post

But Apple NEVER releases a product until it is as perfect as then possible. Look at cut and paste. They could have released a half-assed version on the first iPhone. But it took them YEARS to figure out how to do it, so they refused to release anything for several years.

Now they release a product which is lacking?

Is this a new strategy?


Apple doesn't release half-finished features, they leave them out. Like cut and paste. And like the missing features of Final Cut Pro X.
post #18 of 113
So, no one's going to mention that the ability to open a FCP 7 file requires a $400 plugin?
post #19 of 113
Quote:
Originally Posted by RegurgitatedCoprolite View Post

Yeah, but Apple didn't make it perfect and exactly like FCP 7, so it's time for the bitchers to start bit chin'.

Wow, you have absolutely no idea of what is going on with this, do you? There are serious issues with the first release of FCPX that make it impossible to work with. So yes, that is not exactly like FCP7. And if we complain, you call us "bitchers". Pathetic!
post #20 of 113
Quote:
Originally Posted by NormM View Post

Apple doesn't release half-finished features, they leave them out. Like cut and paste. And like the missing features of Final Cut Pro X.

But the question is, why did they release it at all? Or at least, why did they release it without a beta like Mac OS X or a free trial? If it was supposedly a "complete product" why brand it as "Final Cut Pro" rather than "Final Cut Express". Why take FCS off the shelves for 2 months?

They didn't take Mac OS 9 away the day Mac OSX 10.0 was released and Steve Jobs bragged for years that it was the most successful product transition in history until the PPC / Intel transition.

Would it have killed them to delay the release a couple of months? FCP7 is compatible with Lion, it wasn't going anywhere.

The people who paid $300 for the product in the first couple of months were basically guinea pigs.
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post #21 of 113
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Originally Posted by theguycalledtom View Post

The people who paid $300 for the product in the first couple of months were basically guinea pigs.

(insert sound a guinea pig makes here)
post #22 of 113
Apple could take some guidance from Autodesk and have a real beta program with real professional users, then really listen to the beta team. This is why Autodesk makes great pro apps. Keeping everything top secret until launch day is great for iPhones and hardware, but not pro apps.
post #23 of 113
Quote:
Originally Posted by mstone View Post

The biggest complaint which still goes unaddressed is the inability to open previous projects. That is something that every professional needed.

The products are just too different. At most you will be able to import/retain whatever is likely covered by the now added XML support - which might not be more than the sequence of clips and their in/out points. You won't move an advanced project between the two versions, and as the predecessor still runs fine under Lion (at least not worse than it used to), this is not great, but (for me/us) no showstopper. We had to redo some of our standard intros, but that was a good thing - we put that off for years and they needed it.
post #24 of 113
Quote:
Originally Posted by iLoveStuff View Post

Apple could take some guidance from Autodesk and have a real beta program with real professional users, then really listen to the beta team. This is why Autodesk makes great pro apps. Keeping everything top secret until launch day is great for iPhones and hardware, but not pro apps.

My old company -- which is featured on Apple's site in the FCP section -- spent more than $1 million working with Apple in creating a complete FCP work flow for their production company.

They weren't consulted or made part of a beta program. FCP X came as a big surprise. They're not happy.
post #25 of 113
Quote:
Originally Posted by makingdots View Post

Stop exagerating things

Yeah! Stop it!!
post #26 of 113
You should say Apple tries to never release such a product until it is perfect. Many would argue, Final Cut Pro X is perfect for what it does. The problem is many people think the program is lacking for what it doesn't do.

I think the professional backlash caught Apple off guard because it thought it was offering a significant update.

Quote:
Originally Posted by ConradJoe View Post

But Apple NEVER releases a product until it is as perfect as then possible. Look at cut and paste. They could have released a half-assed version on the first iPhone. But it took them YEARS to figure out how to do it, so they refused to release anything for several years.

Now they release a product which is lacking?

Is this a new strategy? Release an incomplete beta and add stuff if, as and when customers scream?

Isn't that a very Google-like way of going about things?
post #27 of 113
Many businesses go out of business giving the customer exactly what they ask for today. Because another business with a better vision, figured out how to give the customer what they wanted tomorrow.

Quote:
Originally Posted by iLoveStuff View Post

Wow, you have absolutely no idea of what is going on with this, do you? There are serious issues with the first release of FCPX that make it impossible to work with. So yes, that is not exactly like FCP7. And if we complain, you call us "bitchers". Pathetic!
post #28 of 113
Not every professional needs this feature. It is useful if you are trying to recycle material. It is necessary if you want to finish an already started project on Final Cut Pro X. However, it you are starting a project from scratch backwards compatibility isn't needed.

I also think Apple will address most complaints to everybody's satisfaction (eventually), however, I think that backward's compatibility is the one feature that Apple can't deliver on because of the rewrite of the file structure.

That might make some people jump ship. As a whole, I think Apple will gain customers.

Quote:
Originally Posted by mstone View Post

The biggest complaint which still goes unaddressed is the inability to open previous projects. That is something that every professional needed.
post #29 of 113
Quote:
Originally Posted by dreyfus2 View Post

The products are just too different. At most you will be able to import/retain whatever is likely covered by the now added XML support - which might not be more than the sequence of clips and their in/out points. You won't move an advanced project between the two versions, and as the predecessor still runs fine under Lion (at least not worse than it used to), this is not great, but (for me/us) no showstopper. We had to redo some of our standard intros, but that was a good thing - we put that off for years and they needed it.


The more time that passes the less it will be important. Over the years, we bounced around from Premiere on both Mac and PC, which were not compatible as well as Avid on Mac and PC and also FCP. Now I guess it is FCPX's turn. It is just painful when a client from a previous project calls and asks for a minor revision. You have to decide to go back to the legacy system or redo it at your own expense. Sometimes you just have to bite the bullet and move forward.

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post #30 of 113
FCP7 was what? A couple grand?

FCPX was $300?

I don't see that as too much to complain about what was missing and what was not. For $300, you test a new project in FCPX to see if it does what you want/need and let Apple know what you think is missing - all the while you work on your actual production material in FCP7 (which you paid three times as much for).

Then when FCPX is up to your expectations, you start a new production piece in it.

As for opening FCP7 projects in FCPX, why? Besides the fact that X is a complete rewrite, you never *ever* open existing projects in new versions of the software. EVER. I'm not even close to a pro, but I know that much.
post #31 of 113
Quote:
Originally Posted by TBell View Post

I also think Apple will address most complaints to everybody's satisfaction (eventually), however, I think that backward's compatibility is the one feature that Apple can't deliver on because of the rewrite of the file structure.

Anything is possible, maybe not economically practical for Apple in this case but just as you can start a new project and pull in each element one at a time, it could be done programmatically by pulling in each piece from the timeline of the previous project. Sure, there would be some incomplete results when the project relies on a 3rd party plugin, which is my problem, in particular our subtitling extension, but it is certainly not impossible.

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post #32 of 113
Quote:
Originally Posted by sticknick View Post

FCP7 was what? A couple grand?

FCPX was $300?

Real pros don't care about the difference between a couple grand and a few hundred when it concerns their workflow.

Tinkerers and independent very small startups would welcome the difference, however, though it won't make or break them.
post #33 of 113
Quote:
Originally Posted by charlituna View Post

Note that despite supposedly vast feedback, they have done nothing about the importing of previous FCP projects. If they really are caving to feedback that should have been first on the list

Unless Apple reverses itself, they won't supply an FCP 7 import facility. Because of differences, it is likely that Apple found they could not do an acceptable job of this. Apple did leave the door open for third parties to do this.

What is needed, IMO, is a "best effort" import to FCPX, at least equal to what Adobe provides for Premiere.

Basically, bring your edits across, realizing that there won't always be equivalent constructs or features. For example, FCPX and Premiere, often, do not have equivalent effects to those frond in FCP 7.

The FCPX Storyline/Trackless structure is different from FCP 7 and other NLEs. However, this can be approximated in FCPX -- I've done it manually.
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post #34 of 113
Quote:
Originally Posted by ConradJoe View Post

But Apple NEVER releases a product until it is as perfect as then possible. Look at cut and paste. They could have released a half-assed version on the first iPhone. But it took them YEARS to figure out how to do it, so they refused to release anything for several years.

Now they release a product which is lacking?

Is this a new strategy? Release an incomplete beta and add stuff if, as and when customers scream?

Isn't that a very Google-like way of going about things?

What you say doesn't make sense. You are claiming that iPhone is a perfect product, partly because of a perfect 'cut and paste' system, that they waited to execute until it was perfect. Isn't it what apple is doing with FCP X? They are releasing a product which only features 'almost' perfect features and a completely new workflow! the glass isn't half empty, it is half full!! Final Cut, like OSX, is beginning simple and perfect and will eventually gain more complexity as Apple figures out how to change workflows and features to the better, and how to integrate it!

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post #35 of 113
Can you open Motion X files in Final Cut X yet?
post #36 of 113
Quote:
Originally Posted by mstone View Post

Wow that was pretty fast. Somebody got their feet held to the fire. A FREE 30 day trial to boot. It looks like the multi-cam might be a bit harder to implement but I bet we will see it shortly.

The free trial is through their website, not the Mac App Store. I was hopeful they would finally start allowing trial versions through their app stores.
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post #37 of 113
Quote:
Originally Posted by charlituna View Post

Yes but it was THE biggest stink of the naysaying. Which is rather my point. If this was all about feedback as various blogs are implying, this issue would have been the first addressed. And not via using third party software as this XML export/import requires


Probably not a matter of Apple ignoring the customer's request, but a matter of Apple not able to do what the customer requested. The new FCPX's project structure is probably so fundamentally different from FCP7 that an import is impossible.
post #38 of 113
I have a 2008 Mac Pro with ATI Radeon HD 2600 XT graphics card, this 10.1 update refuses to load because my system does not meet the requirements.

WTF???????
post #39 of 113
So much for your "sheeple theory" of Apple users.

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post #40 of 113
Quote:
Originally Posted by sticknick View Post

As for opening FCP7 projects in FCPX, why?

Because professionals are quite often asked to draw on projects that were created a long time ago.

With FCP7 dead in the water, you need a viable migration path. When you suddenly can't add seats, can't get support, then can only get seats by calling Apple for some vague window of time when FCP7 will be made available again... you have to move on.
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