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Apple to hold media event hosted by CEO Tim Cook on Oct. 4 - report

post #1 of 83
Thread Starter 
Apple is now expected to hold a media event on Tuesday, Oct. 4 presided over by its new chief executive, Tim Cook, to introduce the company's fifth-generation iPhone.

Citing sources close to the situation, John Paczkowski of All Things D reported Wednesday that Apple's annual iPhone introduction is set to be held in less than two weeks. Sources also reportedly said that "Cook is certain to preside over the iPhone 5 rollout."

Apple co-founder Steve Jobs has, in the past, been the man to usually host such events, but he resigned from his position in August. In 2009, during a medical leave of absence by Jobs, it was Schiller who handled the presentation to debut Apple's iPhone 3GS, not Cook.

But if Schiller were to present again for this year's later-than-usual iPhone event, Paczkowski said that it "would undercut Cook's new role and reinforce public perception" that Apple will be a very different company without Jobs.

"So, like his predecessor and as Jobs's right-hand man and chosen successor, Cook is expected to be the main presenter at all big Apple media events going forward," he wrote.

While Cook has not been a major part of Apple's product introductions, he has, in the past as chief operating officer, spoken extensively during Apple's quarterly earnings conference calls. In that role he has discussed the financials of Apple and fielded questions from Wall Street analysts, while Jobs typically did not participate.

Cook, Jobs & Schiller in 2009 | Source: Getty Images.

A media event on Oct. 4 would place Apple's so-called iPhone 5 on track for a mid-October sale date, as has been rumored. AppleInsider reported earlier this month that AppleCare preparations have hinted that iOS 5 -- the next-generation mobile operating system expected to power the iPhone 5, as well as the iPhone 4 and iPad -- may release around Oct. 10, while the CEO of a French wireless carrier suggested Apple's next iPhone will go on sale in his country Oct. 15, a Saturday.

The Golden Master build of iOS 5 is expected to be released to handset assemblers next week, allowing the software to be installed on fifth-generation iPhone software. Typically, Golden Master means the code is identical to what eventually becomes the final public release.
post #2 of 83
I place my bet still at September 27:

- Apple's favorite location for these events, the Moscone center is booked at October 4
- There is a mysterious gap in their list of events around Sept 27....
http://www.moscone.com/site/do/event/list
post #3 of 83
Quoting StarCraft II "Hell, it's about time!"

Let's just hope availability is within a week or so of the announcement, kept my 3GS expecting to trade up in June and have now had to wait like everyone else for months.....
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post #4 of 83
Quote:
Originally Posted by gijski View Post

I place my bet still at September 27:

- Apple's favorite location for these events, the Moscone center is booked at October 4
- There is a mysterious gap in their list of events around Sept 27....
http://www.moscone.com/site/do/event/list

Nice detective work. Looks like all 3 buildings are reserved for Oracle over the 4th. yet there is nothing on the 27th. But why would Apple mislead the media? If this release is not the same one given to the media, surely one of them would leak the real date in short time.
post #5 of 83
Quote:
Originally Posted by gijski View Post

I place my bet still at September 27:

- Apple's favorite location for these events, the Moscone center is booked at October 4
- There is a mysterious gap in their list of events around Sept 27....
http://www.moscone.com/site/do/event/list

they might do it on their own campus

for all you know they already have notified the bloggers and journalists who will attending and have sworn them to secrecy under pain of death
post #6 of 83
Quote:
Originally Posted by airnerd View Post

Nice detective work. Looks like all 3 buildings are reserved for Oracle over the 4th. yet there is nothing on the 27th. But why would Apple mislead the media? If this release is not the same one given to the media, surely one of them would leak the real date in short time.

Only one slight problem with the 27th as the day. They have not sent invites yet. They attempt to give everyone at least a week notice to make plans. They can't call it on the 26th and expect many people to drop what their doing to come. So they have really missed the cutoff date for it.
post #7 of 83
Quote:
Originally Posted by al_bundy View Post

they might do it on their own campus

for all you know they already have notified the bloggers and journalists who will attending and have sworn them to secrecy under pain of death

Yeah....about journalist and bloggers keeping quiet....... not such a good plan.......
Goes against their very nature hence the occupation.

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post #8 of 83
Quote:
Originally Posted by airnerd View Post

Nice detective work. Looks like all 3 buildings are reserved for Oracle over the 4th. yet there is nothing on the 27th. But why would Apple mislead the media? If this release is not the same one given to the media, surely one of them would leak the real date in short time.

If they do it at the Moscone center its going to be next week. And Apple didnt mislead anything because they havent announced it yet.
post #9 of 83
Quote:
Originally Posted by Apple v. Samsung View Post

Only one slight problem with the 27th as the day. They have not sent invites yet. They attempt to give everyone at least a week notice to make plans. They can't call it on the 26th and expect many people to drop what their doing to come. So they have really missed the cutoff date for it.

I would have to agree with this. If this rumor is true, I would expect that we see the invite announcement today or tomorrow. I was expecting to see the invite announcement last week actually. I'm suspicious of this primarily because I really thought that they would have the event before the end of September. We should know something pretty soon here one way or the other.
post #10 of 83
Can you smell...What the Cook is cooking?
post #11 of 83
how much to present?? SJ has already presented ios5 how much does it take to say here is the new phone.
they could use any day imo
usually there are several things presented. so what else
and no invites YET
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post #12 of 83
I'm sad. Even though he is no longer CEO I was hopng Steve Jobs would still be their presenter.

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post #13 of 83
Quote:
Originally Posted by gijski View Post

I place my bet still at September 27:

- Apple's favorite location for these events, the Moscone center is booked at October 4
- There is a mysterious gap in their list of events around Sept 27....
http://www.moscone.com/site/do/event/list

I've been betting on September 27th for over a month now and then going on sale on Saturday, October 1st.

The invites thing is the only fly in that ointment but I still haven't given up on the 27th.
na na na na na...
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na na na na na...
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post #14 of 83
Quote:
Originally Posted by tipoo View Post

Can you smell...What the Cook is cooking?

This is not wrestling lol.
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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post #15 of 83
Quote:
Originally Posted by jd_in_sb View Post

I'm sad. Even though he is no longer CEO I was hopng Steve Jobs would still be their presenter.

Don't be sad yet. It's just speculation at this point as to who will be presenting. Personally, I'd be surprised if Jobs was entirely absent the stage.
post #16 of 83
My wife and I are still struggling hard with our old busted up, barely working 3G phones. Total hoopties at this point. I will be camping out to get the new iPhone5's for us. Can't wait, but I will !
post #17 of 83
If it's a major product upgrade my guess is they will hold it at the Moscone so the journalists can play with the products afterwards. Media event on 27th or 28th, products released on Wed 5 Oct to tie in with the whole "five" theme (iPhone 5, iOS 5, etc).
post #18 of 83
Quote:
Originally Posted by malax View Post

Don't be sad yet. It's just speculation at this point as to who will be presenting. Personally, I'd be surprised if Jobs was entirely absent the stage.

As cool as it would be to have Jobs present, I think they will find it important to show confidence in a post Jobs Apple. Maybe a small cameo like a text from him to demo the new message service.
post #19 of 83
Quote:
Originally Posted by tipoo View Post

Can you smell...What the Cook is cooking?

AWWWWW YEAAAAhhhhHHHHHHHHHH BRING IT ON!

post #20 of 83
... It doesn't look like he will be able to...

Picture posted on August 26th.

BOGUS PICTURE REMOVED - Admin

I hope he can get better sooner than later.
post #21 of 83
Quote:
Originally Posted by Doctor David View Post

As cool as it would be to have Jobs present, I think they will find it important to show confidence in a post Jobs Apple. Maybe a small cameo like a text from him to demo the new message service.

Great idea. But overall Cook has to be seen to be doing the big task himself. Time to step up to the Keynote plate.

Quote:
Originally Posted by al_bundy View Post

they might do it on their own campus

for all you know they already have notified the bloggers and journalists who will attending and have sworn them to secrecy under pain of death

Apple might do it at their own campus to keep things tightly under wraps. Like y'all said, it could still be Moscone. Hard to say at this stage.

Maybe because it's Cook's first big "do" they might keep it at Apple so they have max control over the presentation and hardware... Keeping the guest list highly selective, that will drive the frenzy and hype up even more than if they had a big venue.
post #22 of 83
So why the delay till august? I can tell you that if it is held in august we are either gonna get more than one phone or it's definitely NOT 4S and is a massive change in design.
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post #23 of 83
Quote:
Originally Posted by sheff View Post

So why the delay till august? I can tell you that if it is held in august we are either gonna get more than one phone or it's definitely NOT 4S and is a massive change in design.

Even though you said August, I am assuming you meant October?
post #24 of 83
Quote:
Originally Posted by mrmj2u View Post

... It doesn't look like he will be able to...

Picture posted on August 26th.



I hope he can get better sooner than later.

FAKE!

This picture was circulated about a month ago.. It's TMZ. Nothing they do should be taken seriously. Even the bloggers like Gizmodo were professional enough not to post those pictures. Those bloggers who posted it, took it down right away and apologized.
post #25 of 83
Quote:
Originally Posted by airnerd View Post

But why would Apple mislead the media? If this release is not the same one given to the media...

AllThingsD <> Apple
post #26 of 83
I am in the exact same boat, but I also plan to switch carriers at the same time. I'm tired of ATT's poor data coverage. I don't want to switch to Verizon. So, I am hoping that another carrier (like Cellular South) starts carrying the phone.

I'm actually more anxious to switch carriers than I am to get the new iPhone.

Quote:
Originally Posted by saarek View Post

Quoting StarCraft II "Hell, it's about time!"

Let's just hope availability is within a week or so of the announcement, kept my 3GS expecting to trade up in June and have now had to wait like everyone else for months.....
post #27 of 83
Quote:
Originally Posted by saarek View Post

Let's just hope availability is within a week or so of the announcement, kept my 3GS expecting to trade up in June and have now had to wait like everyone else for months.....

Life must be rough. How do you manage to find the motivation to get out of bed in the morning?

Quote:
Originally Posted by NOFEER View Post

how much to present?? SJ has already presented ios5 how much does it take to say here is the new phone.
they could use any day imo
usually there are several things presented. so what else
and no invites YET

Well, it's also about time for an iPod media event, so perhaps combine the two events? Throw in a a few graphs about sales figures plus the trend of late about bragging about how many people's credit card information they have lured into the iTunes Store, and you've got yourself a nice litte agenda for the event.
post #28 of 83
Quote:
Originally Posted by DJinTX View Post

Even though you said August, I am assuming you meant October?

Yea sorry
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post #29 of 83
Quote:
Originally Posted by gijski View Post

I place my bet still at September 27:

- Apple's favorite location for these events, the Moscone center is booked at October 4
- There is a mysterious gap in their list of events around Sept 27....
http://www.moscone.com/site/do/event/list

Actually for media events they generally have them at the Yerba Buena Center for the Arts.

They do not have anything scheduled for Tuesday the 4th and we all know Apple like to have new products roll out on either Tuesday or Wednesday.

It's the 5th, at Yerba Buena Center for the Arts. I'll bet on it.

Oh, and I look forward to seeing Cook speak
post #30 of 83
TMZ is for idiots.
post #31 of 83
Quote:
Originally Posted by jd_in_sb View Post

I'm sad. Even though he is no longer CEO I was hopng Steve Jobs would still be their presenter.

Jobs is unlikely to be THE presenter for the same reason Schiller is unlikely.

Now might Jobs put in an appearance and present an item on the list. Sure. He could always make a surprise visit.


Quote:
Originally Posted by sheff View Post

So why the delay till august? I can tell you that if it is held in august we are either gonna get more than one phone or it's definitely NOT 4S and is a massive change in design.

Or simply, Apple wanted to change the date. They have that power after all. Just like when they left MacWorld. No grand reason other than they wanted to, so they did.
post #32 of 83
sorry, are we really buying that a heavily photoshopped image of someone in what looks like a dress is really steve jobs? cause i know there are stupid people in the world, but.... really?
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post #33 of 83
Quote:
Originally Posted by charlituna View Post

Jobs is unlikely to be THE presenter for the same reason Schiller is unlikely.

Now might Jobs put in an appearance and present an item on the list. Sure. He could always make a surprise visit.

I doubt it. Steve Jobs doesn't work at Apple anymore. he's still a member of the board, but that's it.

If anything, Apple would be better off if they don't feature Jobs on the Keynote at all, just to prove once and for all that the company does need Steve to churn out amazing revolutionary products. (but we already know that of course)

I expect that Tim Cook will open the presentation saying everyone at Apple wishes Steve all the best, but that's it. Other than that everything will be presented by Apple Execs such as Tim, Scott and Phil.
post #34 of 83
Quote:
Originally Posted by Wiggin View Post

Life must be rough. How do you manage to find the motivation to get out of bed in the morning?

Man, it's so hard. Luckily for me when I wake up AI has articles promising me my new iPhone in October..... then at the end of the day I usually see an article claiming that it's all a lie and that Apple have decided that the world will just have to wait because they can't be assed to release it until next year! I then usually cry myself to sleep cradling my old, battle scarred iPhone 3GS promising it that soon, soon it will be laid to rest in a nice comfortable draw with it's older comrades in arms from Apple history.
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post #35 of 83
Quote:
Originally Posted by Lorre View Post

I doubt it. Steve Jobs doesn't work at Apple anymore. he's still a member of the board, but that's it.

If anything, Apple would be better off if they don't feature Jobs on the Keynote at all, just to prove once and for all that the company does need Steve to churn out amazing revolutionary products. (but we already know that of course)

I expect that Tim Cook will open the presentation saying everyone at Apple wishes Steve all the best, but that's it. Other than that everything will be presented by Apple Execs such as Tim, Scott and Phil.

While I agree with the rest of your post, Steve is still an Apple employee and he is chairman of the board not a member of the board.
post #36 of 83
Quote:
Originally Posted by nvidia2008 View Post

AWWWWW YEAAAAhhhhHHHHHHHHHH BRING IT ON!

You secure that shit Hudson!

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #37 of 83
Quote:
Originally Posted by gijski View Post

I place my bet still at September 27:

- Apple's favorite location for these events, the Moscone center is booked at October 4
- There is a mysterious gap in their list of events around Sept 27....
http://www.moscone.com/site/do/event/list

Apple only uses Moscone Center for WWDC.

They use Yerba Buena Theatre and their own town hall facility on their Cupertino campus for other media events.
post #38 of 83
I doubt Jobs will make an appearance. Cook needs to demonstrate that he can run the show all by himself.
post #39 of 83
Quote:
Originally Posted by cajun View Post

I doubt Jobs will make an appearance. Cook needs to demonstrate that he can run the show all by himself.

It would be a better message to send if it was a team presentation rather than an all Tim Cook show. Since all the last few were team presentations, I would expect more of that.
post #40 of 83
Quote:
Originally Posted by Feynman View Post

Actually for media events they generally have them at the Yerba Buena Center for the Arts.

They do not have anything scheduled for Tuesday the 4th and we all know Apple like to have new products roll out on either Tuesday or Wednesday.

It's the 5th, at Yerba Buena Center for the Arts. I'll bet on it.

Oh, and I look forward to seeing Cook speak

I have a feeling you're correct. Looking at their calendar, for a day they have nothing planned, they say they don't. But for the 4th, the white text notice of nothing planned is not there, yet no event is either.

http://www.ybca.org/calendar?date[min][year]=2011&date[min][month]=10&date[min][day]=4&date[max][year]=2011&date[max][month]=10&date[max][day]=4&field_event_discipline_nid=All
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