Originally Posted by LunarMoon
Samsung CEO failed the basic jobs of being a CEO.
As a CEO one of his main jobs is damage control. This is basic and the guy is burying Samsung in stupidity and this is how.
This is not a matter of who is right or wrong. This is damage control or in other words, trying to come alive with less losses as possible.
Samsung is not known exactly as a innovator, so, they have not a single strong patent to defend themselves. Apple on the other hand, is a strong innovator and has at least 300 patents just for the iphone and iPad. So, in court Samsung has very little chances of winning anything.
These are the scenarios they had:
1) Apple complained they were copying their stuff and asked for changes. This was previous to court action. At this time, they should have made changes. They missed their chance. This was the least loss case.
2) Apple started a court action in the US. They should contact Apple and try to settle. Instead they pushed their luck and Apple started other actions in other countries, they retaliate in all countries, using phony arguments as "the tablet idea was created in a 1969 movie" and are losing in every country.
3) Apple pissed, started to moving their processors, display, flash and memory orders from Samsung to Toshiba, Soc and other companies in Japan. Samsung is losing their major customer, Apple and a 7.8 billion dollar check every year.
And the worst part of that for them is that Tim Cook is a master of the supplies and logistic. I am sure Cook's strategy will inflict maximum damages to Samsung in all fronts, without causing any trouble for idevices production.
Resuming: instead of making some changes to their hardware and software and keep Apple as a customer, losing a couple of dollars to do that, they decided to spank Apple and lose their 7.8 billion check and at the same time, send a message to the industry on how they treat their customers.
Again, this is not a question of who is wrong or write, this is damage control.
Nice job Samsung.