FYI, jragosta, my comments aren't directed only at you or the posters that you quote, they're intended for everyone who love to speak authoritatively.
You see, there are explicit trolls who are easy to spot. And then there are the more insidious implicit trolls roaming the comments and dispensing their questionable wisdom...
Quote:
Originally Posted by
jragosta 
Sure there is. It's a Samsung display in a Samsung shop. That means that Samsung is responsible for what goes on there.
The point that is being made is that nobody, not you, not me, not the original poster of that comment knows what the legal details are of the contracts between the landlord, the lessee, the store owner, the store operator, the displays contractor, Samsung, the graphic artists, the publicists, the owners of any and all marques that are displayed on the wall.
If you say "is" or "are" or "it means," then perhaps I'm wrong and you are privy to far more details of this situation than those who are simply making observations about the situation and raising questions about the specifics here (that none of us can answer without speculation). Otherwise, any and all assumptions are, well, assumptions. Anything presented as "fact" is, well, also an assumption.
Quote:
Originally Posted by
jragosta 
You're talking about a completely different situation. A 'contract seller' is not the same as a multinational company setting up its own mini-shop.
What exactly is the difference? I'll be happy to learn from an authoritative source such as yourself.
Quote:
Originally Posted by
jragosta 
Sure it would. But that doesn't mean that they're not liable. That's why companies try to hire competent local managers - because the company STILL has liability if the manager screws up.
Maybe. Maybe not. See the fact = assumption thing above. Unless perhaps you are a party to the contract or have a copy you'd like to share.
(*** The following are actual facts. Please note the difference between these and the rampant assumptions elsewhere that are authoritatively passed along as fact.)
The contracts involved may or may not include limitations of liability. They may or may not include liquidated damages. They may or may not conform to standard boilerplate contracts prepared by Samsung's corporate legal counsel and supplemented by in-country counsel. Samsung may or may not have specific, detailed policies, procedures, and controls designed to ensure that they hire competent management, staff, and third-party contractors, all of whom act in every reasonable manner to ensure that they comply with international and local laws, customs, regulations, and general business practices, as well as those promulgated from the home office.
Quote:
Originally Posted by [Digital_Guy
No, it just means that Samsung is large, and cannot be expected to know every detail about everything that it does everywhere. These icons are a small detail, something that really doesn't deserve the amount of attention that it is getting. I also see icons for McDonald's, Skype, FireFox, CNN and NASA on the wall. You think anyone from any of those companies or organizations are going to make a big issue out of their icons being used? It's actually a free promotion. Big deal.
Quote:
Originally Posted by
jragosta 
That's a foolish comparison.
For CNN, McDonald's, Skype, etc, it's free promotion.
For Apple, it's a competitor shamelessly copying your intellectual property to illegally ride on your coattails.
Sorry, but in my opinion and based on my own corporate experience relating to similar matters, in similar situations we look at things very differently.
You both agree that re: CNN, McDonald's, and Skype that this is free promotion. OK. Maybe. But free for whom?
Just because CNN's logo is up on some shop's wall, does that mean that the CNN brand is getting value for being there? Perhaps if the place displaying the logo has a stronger or equal brand, then CNN's brand might get some incremental value.
More likely, however, is that whoever displays a very strong brand, such as CNN's, does so because they want to draw value from the CNN brand.
If they aren't getting permission, paying licensing (if required by the brand owner), etc. then they are effectively "stealing" that brand value.
Also, when I'm a brand owner and giving permission to another company to use my brand, if I'm smart (which I no doubt am if I'm the owner of such a strong brand), I'm going to have very specific rules about the usage and placement of my brand.
For example, one of the major global consultancies that I worked for had very specific requirements about the usage of our brand. The color, size, font, and background; the spacing around it; the juxtaposition or overlay of other brands or text (neither being permitted); the context (such as not using it within a sentence); substituting other fonts, colors, etc. even if similar; the usage with respect to what it's being used to promote; and so on...
If my brand is used in any way that I don't control or that I consider to damage the brand value, then it's not really free, is it?