or Connect
AppleInsider › Forums › Mobile › iPhone › Apple may hold iPhone 5 event in smaller venue on Cupertino campus
New Posts  All Forums:Forum Nav:

Apple may hold iPhone 5 event in smaller venue on Cupertino campus

post #1 of 115
Thread Starter 
Apple will reportedly use a more intimate setting on its Cupertino campus to reveal its next-generation smartphones to members of the media early next month, forgoing its historical practice of utilizing large exhibition halls in downtown San Francisco.

That's according to sources close to the company speaking to the Wall Street Journal's All Things D blog -- the same publication who claimed earlier this month that Apple would hold the event on Tuesday October 4th.

That said, it's not clear why Apple has chosen not to continue its tradition of renting out large venues like San Francisco's Moscone Center or Yerba Buena Center for the Arts (YBCA). The rumored Oct. 4th date does conflict with Oracle's OpenWorld conference, which is being held at the Moscone Center and surrounding hotels from the 2nd to the 6th of October.

"Perhaps the release date was too much of a moving target to risk booking a large space like [YBCA], which has hosted a number of big product unveils in the past," said All Things D's John Paczkowski.

"Perhaps, the company felt a more intimate venue was best for newly installed CEO Tim CookÂs first media event," he continued.Â*"Perhaps YBCA was simply already booked. Whatever the reason, the world will get its first look at the next iPhone at AppleÂs Town Hall Auditorium in early October."

Unlike the YBCA and Moscone Center, which can accommodate thousands of guests, the Apple Town Hall Auditorium is only fitted to house roughly a couple hundred. As such, space for the event and the number of journalists permitted to attend is expected to be extremely limited.

Apple Town Hall Auditorium

Despite its smaller size, however, the venue has hosted a number of landmark events for Apple over the past 5 years, serving as launch pad for the company's iPhone developer program and first unibody MacBook Pros in 2008, iPhone Software 3.0 in 2009, and the redesigned MacBook Airs and iPhone 4 "Antennagate" press conference in 2010.

It was also used in 2006 for the introduction of new Mac minis and the now defunct iPod Hi-Fi, as well as again in 2007 for new iMacs.

As AppleInsider reported on Saturday, the new fifth-generation iPhone software and hardware unveiled during the October 4th event is likely to hit the market the following week, possibly Monday the 10th and Friday the 14th, respectively.
post #2 of 115
Perhaps this could also indicate that the products being unveiled will be smaller and less impressive than we had hoped. An iPhone 4 with a faster GPU isn't really going to be worth renting an enormous conference room for.
post #3 of 115
Probably did not book anything in advanced because they weren't quite sure when they'd be ready.

Cook has presented on the big stage before so to imply they want to control it for his first appearance is nonsense. If you are the CEO of the largest $$ company in the world you need to be ready to present anywhere.
post #4 of 115
This is an easy question to answer. Oracle Openworld is from October 1-6 and is the largest trade show in San Francisco. Every venue (and hotel room) is booked solid and has been for months.
post #5 of 115
Moscone has been completely booked by Oracle for that week.
post #6 of 115
Quote:
Originally Posted by kotatsu View Post

Perhaps this could also indicate that the products being unveiled will be smaller and less impressive than we had hoped. An iPhone 4 with a faster GPU isn't really going to be worth renting an enormous conference room for.

Debbie Downer.
post #7 of 115
Delete
post #8 of 115
Quote:
Originally Posted by kotatsu View Post

Perhaps this could also indicate that the products being unveiled will be smaller and less impressive than we had hoped. An iPhone 4 with a faster GPU isn't really going to be worth renting an enormous conference room for.

You are right.

THe renting of a conference hall will far exceed the profits Apple makes off its next phone.

Why did I not think of that?
post #9 of 115
Apple introduced the 1st iPod there also.

http://www.youtube.com/watch?v=kN0SVBCJqLs
post #10 of 115
Quote:
Originally Posted by msantti View Post

I wonder how this spam crap infiltrates forums like these?

I don't understand either.

Please don't quote spam. we would have to find and clean that out too. Cleaning the original posts is easy, cleaning out quoted spams can be a problem.
post #11 of 115
Quote:
Originally Posted by msantti View Post

I wonder how this spam crap infiltrates forums like these?

Please edit your post to remove the spam quote. It makes the moderators job much easier.

EDIT: Sorry JeffDM. Didn't see you there.
melior diabolus quem scies
Reply
melior diabolus quem scies
Reply
post #12 of 115
The reason is, as always, about control.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
Reply
post #13 of 115
Quote:
Originally Posted by kotatsu View Post

Perhaps this could also indicate that the products being unveiled will be smaller and less impressive than we had hoped. An iPhone 4 with a faster GPU isn't really going to be worth renting an enormous conference room for.

Oh please. For spec bumps, Apple doesn't even HOLD an event. They just refresh pages on their website and send out a press release. When the MacBook Air was redesigned in 2010, they did it on stage, but when the Air was given a Core i5 chip and Thunderbolt, they didn't bother.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #14 of 115
Quote:
Originally Posted by kotatsu View Post

Perhaps this could also indicate that the products being unveiled will be smaller and less impressive than we had hoped. An iPhone 4 with a faster GPU isn't really going to be worth renting an enormous conference room for.

Exactly, and with a smaller venue, there is more crowd control, since a smaller 4S iPhone update after 15 months deserves to get booed.
post #15 of 115
Quote:
Originally Posted by msantti View Post

Apple introduced the 1st iPod there also.

http://www.youtube.com/watch?v=kN0SVBCJqLs

fitting to return for the 10th anniversary. it was also a late season announcement, although i doubt they'd hold off till november just to make it to the day :P
post #16 of 115
I wouldn't care if they have the event on Venus !

BRING ON iOS 5 !!!!
"Technology Alone Is Not Enough -- Married With The Liberal Arts & The Humanities,
It Yields Us The Results That Make Our Hearts Sing." - Steven P. Jobs
Reply
"Technology Alone Is Not Enough -- Married With The Liberal Arts & The Humanities,
It Yields Us The Results That Make Our Hearts Sing." - Steven P. Jobs
Reply
post #17 of 115
Watch them hold the event in NY and introduce NFC Wallet partnership with all major banks.
--SHEFFmachine out
Da Bears!
Reply
--SHEFFmachine out
Da Bears!
Reply
post #18 of 115
Quote:
Originally Posted by Unknownz View Post

Exactly, and with a smaller venue, there is more crowd control, since a smaller 4S iPhone update after 15 months deserves to get booed.

And fewer of those pesky wifi hotspots?
post #19 of 115
> Apple may hold iPhone 5 event in smaller venue on Cupertino campus

They're holding it wrong.
post #20 of 115
At this point, it seems we have our date.

October 23: exactly ten years after the first iPod was released, Apple will discontinue the iPod classic.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply
post #21 of 115
Quote:
Originally Posted by blur35mm View Post

Probably did not book anything in advanced because they weren't quite sure when they'd be ready.

Cook has presented on the big stage before so to imply they want to control it for his first appearance is nonsense. If you are the CEO of the largest $$ company in the world you need to be ready to present anywhere.

Exactly. The hardware is probably ready to ship, but the iOS5 is likely holding things up. It's clear to me that Apple wasn't sure about the exact date of the event until very, very recently. No sense in booking the Moscone Center a year in advance.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #22 of 115
This is fine. The media will drop everything they are doing anyway and cover the event. This makes it more likely to be streamed lived under this controlled environment.


Quote:
Originally Posted by msantti View Post

Apple introduced the 1st iPod there also.

http://www.youtube.com/watch?v=kN0SVBCJqLs

Note the audience not quite getting what Jobs is talking about. They are seeing the future in terms of Macs v. Windows-based PCs.


Quote:
Originally Posted by Unknownz View Post

Exactly, and with a smaller venue, there is more crowd control, since a smaller 4S iPhone update after 15 months deserves to get booed.

Deserves to get booed? Care to explain that one?
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #23 of 115
What if Apple has put in the capacity to run 4G. They would have their own auditorium all ready to display that.
Of course that way they will open it up to the general public as soon as it is more readily available.
That way they could clip the wings on all these 4G capable phones that are being introduced now.
Apple could basically say, "We are capable now. But Verizon and ATT are not quite there yet".
post #24 of 115
Quote:
Originally Posted by Suddenly Newton View Post

Exactly. The hardware is probably ready to ship, but the iOS5 is likely holding things up. It's clear to me that Apple wasn't sure about the exact date of the event until very, very recently. No sense in booking the Moscone Center a year in advance.

I'm not so sure it's software. I think iOS 5.0 has been solid from the first beta as the developers likely worked on a 12 month coding cycle before the time shift. I think the most logical conclusion is a HW component, then an integrated service for the new device/iOS that would cause such delays.

But that's only if we assume Apple wanted to launch the 5th generation iPhone this June, only a couple months months after the iPad launched. I've been saying since the iPad launched that it might behoove them to separate the new HW releases by 6 months and to line up the iPhone, Apple's most profitable leg, with the iPods, Apple's least profitable leg, since they share a base device in many aspects, including iOS UI.

So the question I have isn't why the delay into Autumn, but why the delay into October from September?
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #25 of 115
Quote:
Originally Posted by juandl View Post

What if Apple has put in the capacity to run 4G.

They haven't.

Quote:
Apple could basically say, "We are capable now. But Verizon and ATT are not quite there yet".

Which is why they won't. And the world is bigger than AT&T and Verizon, you know. There's no 4G anywhere out there, either.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply
post #26 of 115
Quote:
Originally Posted by solipsism View Post


Deserves to get booed? Care to explain that one?

You think he's going to bother?

Notice the 'z' at the end of his name? See a pattern....?
post #27 of 115
Quote:
Originally Posted by Tallest Skil View Post

They haven't.



Which is why they won't. And the world is bigger than AT&T and Verizon, you know. There's no 4G anywhere out there, either.

Well said. I wish folks would realize the whole 4G thing is being milked by marketing types and hardly exists in the wild. I think read there is real 4G in Sweden somewhere ... Of course several people I know assure me they have 4G because they have an iPhone 4 .
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
post #28 of 115
Quote:
Originally Posted by solipsism View Post

Deserves to get booed? Care to explain that one?

Was the "z" in "Unknownz" not self-explanatory enough?

Edit: anantksundaram beat me too it

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #29 of 115
Quote:
Originally Posted by digitalclips View Post

Of course several people I know assure me they have 4G because they have an iPhone 4 .

I'm surprised Samsung hasn't tried to use that.

"Your honor, if anyone is falsely leading the public, it's Apple. Why, the name iPhone 4 outright implicitly states that it's capable of 4G telephony."

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply
post #30 of 115
Quote:
Originally Posted by digitalclips View Post

Well said. I wish folks would realize the whole 4G thing is being milked by marketing types and hardly exists in the wild. I think read there is real 4G in Sweden somewhere ... Of course several people I know assure me they have 4G because they have an iPhone 4 .

US 4G coverage list here:
http://www.cnet.com/8301-17918_1-200...g-4g-coverage/

And you're right about 4G in Sweden (and Norway) in Europe. Good memory
melior diabolus quem scies
Reply
melior diabolus quem scies
Reply
post #31 of 115
Oh no! You know what this means!

Nothing at all.

Also note that Apple has been making moves to make itself less predictable (than it already was!) and not having to book giant public spaces for product launches does a great deal to allow Apple to be more mysterious.
post #32 of 115
Quote:
Originally Posted by Gatorguy View Post

US 4G coverage list here

HSPA+ is as 4G as a pair of argyle socks. Can't believe they'd waste our time with that lie.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply
post #33 of 115
Quote:
Originally Posted by juandl View Post

What if Apple has put in the capacity to run 4G. They would have their own auditorium all ready to display that.
Of course that way they will open it up to the general public as soon as it is more readily available.
That way they could clip the wings on all these 4G capable phones that are being introduced now.
Apple could basically say, "We are capable now. But Verizon and ATT are not quite there yet".

As Steve Jobs himself mentioned awhile back, 4G/LTE drains a battery much faster than 3G. There are many reports of exactly this with the present 4G Android units. I doubt Apple would ever release an iPhone with much reduced battery life and knowingly risk negative feedback.
post #34 of 115
Quote:
Originally Posted by anantksundaram View Post

You think he's going to bother?

Notice the 'z' at the end of his name? See a pattern....?

Quote:
Originally Posted by Suddenly Newton View Post

Was the "z" in "Unknownz" not self-explanatory enough?

Edit: anantksundaram beat me too it

My apologizes for expecting intelligent, well thoughout responses on an internet forum. I see where I went wrong.


Quote:
Originally Posted by Tallest Skil View Post

I'm surprised Samsung hasn't tried to use that.

"Your honor, if anyone is falsely leading the public, it's Apple. Why, the name iPhone 4 outright implicitly states that it's capable of 4G telephony."


Shh… Don't give the asshats anymore ideas.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #35 of 115
Quote:
Originally Posted by Gatorguy View Post

US 4G coverage list here:
http://www.cnet.com/8301-17918_1-200...g-4g-coverage/

And you're right about 4G in Sweden (and Norway) in Europe. Good memory

Scandinavia yes, USA??? I thought we were discussing real 4G!
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
Reply
post #36 of 115
Quote:
Originally Posted by solipsism View Post

Shh Dont't give the asshats anymore ideas.

If it weren't a crime to throw your own case, I'd represent them. I have a million of these terrible correlations that they're free to use.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply
post #37 of 115
Quote:
Originally Posted by Sevenfeet View Post

This is an easy question to answer. Oracle Openworld is from October 1-6 and is the largest trade show in San Francisco. Every venue (and hotel room) is booked solid and has been for months.

Good note on the booking. At least now the San Francisco Giants are no longer in the playoffs so *they* wouldn't be packing the hotels even more.

Tim Cook will also be saving a dash of money. They built up that pile of cash by *not spending it*. Too many people want rich people and companies to spend money like they do and be just as broke.
post #38 of 115
Quote:
Originally Posted by digitalclips View Post

Scandinavia yes, USA??? I thought we were discussing real 4G!

LTE '4G' as defined by the ITU-T is defined by 100Mb/s download rates, along with a plethora of other contingencies that people don't seem to bother with, but that doesn't seem to stop the anti-Apple crowd from claiming how prolific and rampant '4G' on carriers and handsets.

The bottom line is that it doesn't matter because Apple doesn't have anything they cellular tech they advertise as '4G' so the anti-Apple crowd will use that against Apple at every turn in a futile attempt to make Apple look weak.

When Apple puts '4G' as in the HSPA+ AT&T is using or the LTE Verizon is using in their iPhone the argument will surely be that the iPhone doesn't have the real '4G' but we'll cross that troll bridge when we get there.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #39 of 115
Quote:
Originally Posted by msantti View Post

Debbie Downer.

Think I dated her once
post #40 of 115
Quote:
Originally Posted by solipsism View Post

LTE '4G' as defined by the ITU-T is defined by 100Mb/s download rates

Thought 4G was 1Gbps…

And something tells me Apple won't use the phrase "4G" at all. They'll just say what it has: HSPA+ or LTE. Let the telecoms wave their genitalia around about "4G".

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPhone
AppleInsider › Forums › Mobile › iPhone › Apple may hold iPhone 5 event in smaller venue on Cupertino campus