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Nielsen: Apple's iOS holds at 28% in US as Android rises to 43% smartphone share

post #1 of 120
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Android's market share gains in the U.S. continue to come at the expense of its competitors, except for Apple, which held steady at 28 percent despite the lack of a new iPhone model, according to the latest figures from Nielsen.

The survey conducted in August found that 43 percent of all smartphone owners said they have an Android device, compared to 28 percent who own an iPhone. When looking at users who bought a smartphone in the last three months, Android's share grew to more than half, at 56 percent, while Apple stayed once again at 28 percent.

In fact, Apple's 28 percent share in the U.S. is flat with what Nielsen found in a similar survey in June. In that poll, Android represented 39 percent of smartphone users in America.

Nielsen noted that Apple's market share could "change quickly" in the coming months, as Apple is expected to introduce a new fifth-generation iPhone on Oct. 4. The research firm noted that every new iPhone launch from Apple results in an increase in sales.

With iOS holding steady and Android growing, Research in Motion's BlackBerry lineup fell from a 20 percent share in June to 18 percent in August. When looking at users who bought a smartphone in the last three months, only 9 percent chose a BlackBerry.

Polls have shown for some time now that Android, which is available on handsets from multiple hardware manufacturers on all four major carriers in the U.S., is the largest smartphone platform. But numerous analyses have shown that Apple rakes in more than half of the global mobile phone market's profit.



Nielsen's latest poll numbers show that the domestic smartphone market continues to grow. Though 43 percent of all mobile subscribers in the U.S. had a smartphone as of August, 58 percent of respondents who bought a new device in the last three months chose a smartphone.

"The holiday season and the launch of new devices like the next iPhone could further accelerate smartphone adoption, though this is always tempered by the fact that many consumers are unwilling or unable to break their service contracts before they expire," the firm said.

"In any event, the growing popularity of app-and-media friendly smartphones spells tremendous opportunity for those advertisers, publishers and developers eager to leverage mobile media."
post #2 of 120
Funny, but I very rarely see anyone using anything but an iPhone.
post #3 of 120
Quote:
Originally Posted by paxman View Post

Funny, but I very rarely see anyone using anything but an iPhone.

I agree. I think every time an Android reboots after a crash or a malware infestation they class it as a new activation!

Seriously though let us compare the profitability graphs of Android and iOS. Note I say compare the OSs, iPhone is hardware and Android is an OS.
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post #4 of 120
1) A phone going into it's 16th month on the market was able to maintain it's percentage in a fast growing smartphone market? That's pretty insane!

2) When you split up Android across their vendors do they eve have as much handset marketshare as the Blackberry?


Quote:
Originally Posted by digitalclips View Post

I agree. I think every time an Android reboots after a crash or a malware infestation they class it as a new activation!

Seriously though let us compare the profitability graphs of Android and iOS. Note I say compare the OSs, iPhone is hardware and Android is an OS.

When it comes to searches and every other metric of actual use on a smartphone it seems that the iPhone dominates. Where the hell are these Android phones being used?
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post #5 of 120
It could have something to do with all those "buy one, get one free" deals.
post #6 of 120
I see Android phones all the time. And iPhones. Never see wp7 and blackberrys are constantly being replaced by either or.

And no a reboot isn't a new activation.

Relax iPhanboys. Your iPhones are not in danger and will continue to be awesome (and the most all around complete) smartphones even if second in market share.
post #7 of 120
Quote:
Originally Posted by paxman View Post

Funny, but I very rarely see anyone using anything but an iPhone.

Probably depends on where you live. Though surprisingly, I live in San Francisco, and I'm seeing far more Androids than iPhones.
post #8 of 120
Where you live, in the USA at least, may influence the number of Android, Apple or RIM smartphones you see in the wild.

http://www.redmondpie.com/are-you-io...will-tell-you/
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post #9 of 120
Quote:
Originally Posted by solipsism View Post

1) A phone going into it's 16th month on the market was able to maintain it's percentage in a fast growing smartphone market? That's pretty insane!

2) When you split up Android across their vendors do they eve have as much handset marketshare as the Blackberry?




When it comes to searches and every other metric of actual use on a smartphone it seems that the iPhone dominates. Where the hell are these Android phones being used?

Doubtful they do. Blackberry has what? 19-21%? I think the highest Android OEM is at 15 max

A lot of android phones are replacement dumbphones. All iPhones are all smartphones.

Apple redefined smartphones, Google made them all accessible. Both are good for people.
post #10 of 120
Quote:
Originally Posted by solipsism View Post

1) A phone going into it's 16th month on the market was able to maintain it's percentage in a fast growing smartphone market? That's pretty insane!

2) When you split up Android across their vendors do they eve have as much handset marketshare as the Blackberry?




When it comes to searches and every other metric of actual use on a smartphone it seems that the iPhone dominates. Where the hell are these Android phones being used?

They are being used as feature phones by people who got them for free or next to free from the Telcos. Several of my relatives have last years low end Samsungs and couldn't figure out how to do anything on them. They could navigate my iPhone 4 but were too cheap to buy one so they have a brick that they can barely use instead.
post #11 of 120
Quote:
Originally Posted by GregInPrague View Post

They are being used as feature phones by people who got them for free or next to free from the Telcos. Several of my relatives have last years low end Samsungs and couldn't figure out how to do anything on them. They could navigate my iPhone 4 but were too cheap to buy one so they have a brick that they can barely use instead.

Get smarter relatives.

They may not be as intuitive (with the menu button and long press) but once you learn those two things exist android is no more difficult to operate than iOS. Just no where near as intuitive or beautiful.
post #12 of 120
Quote:
Originally Posted by digitalclips View Post

I agree. I think every time an Android reboots after a crash or a malware infestation they class it as a new activation!

Seriously though let us compare the profitability graphs of Android and iOS. Note I say compare the OSs, iPhone is hardware and Android is an OS.

How bad do you think this malware problem actually is? Stop spreading bullshit.

Also force reboots rarely happen on android.

Have you even used a proper Android device? Or did you simply play with your little cousins cheap ol buy 1 get 2 free 2008 phone?
post #13 of 120
Quote:
Originally Posted by AbsoluteDesignz View Post

Get smarter relatives.

They may not be as intuitive (with the menu button and long press) but once you learn those two things exist android is no more difficult to operate than iOS. Just no where near as intuitive or beautiful.

If you're like me and have to field calls from relatives regarding their computer "problems", you know there is no such thing as smarter relatives.

Most people could not be bothered to figure out extra steps. "If it don't do it after two clicks, then fuck it."
post #14 of 120
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post #15 of 120
Quote:
Originally Posted by AppleInsider View Post

When looking at users who bought a smartphone in the last three months, Android's share grew to more than half, at 56 percent, while Apple stayed once again at 28 percent.


Twice as many people choose Android phones compared with iOS phones.



Possible responses:

You shouldn't compare just smartphone OS penetration. You need to lump in other types of devices.
Who makes more profit?
With so many companies selling Android phones, twice as many is very low.
They are cooking the books. The numbers are not real.
Apple doesn't care about market share.
Just wait until Apple releases a new phone!
Nobody chooses Android phones.
Android phones are given away for free.

Did I miss any?
post #16 of 120
Quote:
Originally Posted by paxman View Post

Funny, but I very rarely see anyone using anything but an iPhone.

Sure you do, you just don't realize it because they look so similar to an iPhone
post #17 of 120
The economy is bad and people with little to spend will have no choice but to go with the cheapest options available to them. Almost 50% of all US households pay no federal taxes, and that most likely represents a large base of Android users right there, and these people are more likely to be technically ignorant, not to mention economically challenged.
post #18 of 120
Quote:
Originally Posted by ConradJoe View Post

Twice as many people choose Android phones compared with iOS phones.



Possible responses:

You shouldn't compare just smartphone OS penetration. You need to lump in other types of devices.
Who makes more profit?
With so many companies selling Android phones, twice as many is very low.
They are cooking the books. The numbers are not real.
Apple doesn't care about market share.
Just wait until Apple releases a new phone!
Nobody chooses Android phones.
Android phones are given away for free.

Did I miss any?

Yes.

Who gives a shit.
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post #19 of 120
Quote:
Originally Posted by paxman View Post

Funny, but I very rarely see anyone using anything but an iPhone.

Are you certain that your perception is not due to confirmation bias? It is a very normal human trait.
post #20 of 120
Quote:
Originally Posted by AbsoluteDesignz View Post

A lot of android phones are replacement dumbphones.

I wasn't aware of that. Can you give a few examples?
post #21 of 120
Quote:
Originally Posted by Apple ][ View Post

The economy is bad and people with little to spend will have no choice but to go with the cheapest options available to them. Almost 50% of all US households pay no federal taxes, and that most likely represents a large base of Android users right there, and these people are more likely to be technically ignorant, not to mention economically challenged.


Actually I find it interesting the article attempt to claim such a large % of US cell phone users have smart phones now. I do not buy it, the cost to have one so so high, even if you do not use the phone it cost you $80 a month to have it sit in your pocket. If that many people in the US have smart phone no wonder this country is in trouble,m since we know over 50% of the population is teetering in financial ruin.

To you point, if they are buy android because the can not afford the apple solution which maybe very well true, they go to the store and get what is cheapest and free to them, these same people are not going to spend extra money on apps which I think I saw a survey that they estimate that Apple makes about $150 per year per iOS user. Then again these people are spending money they really do not have so why not spend more of it.
post #22 of 120
Quote:
Originally Posted by solipsism View Post

When you split up Android across their vendors do they eve have as much handset marketshare as the Blackberry?

Back in March the highest US percentage for an Android supplier was HTC at 12%. Of course things have changed a lot in the past 5 months, and I can't find a more recent comparison. I doubt any other individual manufacturer can match Apple's share here in the US.
http://www.engadget.com/2011/03/03/v...urer-and-plat/

Worldwide Samsung was barely behind Apple in smartphone share a few weeks ago, and with Sammy claiming 10M Galaxy 2's in the first 6 months (and that's with no significant North American sales yet), they've probably surpassed Apple for the time being. Once the new iPhones begin shipping I'd expect the positions to change again. It hard to beat the iPhone for reputation and desirability.


http://www.businesswire.com/news/hom...rtphone-Vendor

http://www.redmondpie.com/samsung-cl...-since-launch/
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post #23 of 120
Quote:
When it comes to searches and every other metric of actual use on a smartphone it seems that the iPhone dominates. Where the hell are these Android phones being used?

Just speculating here....perhaps a bunch of Android growth has occurred among older demographics who were enticed to upgrade to a smartphone through BOGOs or cheap Android phone prices and these people being somewhat luddite and accustomed to their dumb-phones or feature phones or blackberries, which are not conducive to real data usage (plus Android's more complicated UI) pretty much let their new smartphones' capabilities go to waste.
post #24 of 120
Quote:
Originally Posted by AbsoluteDesignz View Post

A lot of android phones are replacement dumbphones. All iPhones are all smartphones.

Not that I do not disagree, but you can not buy an android phone without a data plan, do you think people are paying for something they are not using.

I know you can root a android phone like you can jailbreak an iphone, theoretically people could be using the phone without a data plan. My son iphone is a handy-me-down and it does not have a data plan so it is glorify feature phone (not really a dumbphone), but he does play games on it and used the internet via WiFi. It only cost him $10 a month to have an iphone without data. Not sure if everyone is doing the same thing.

The more interesting statistic here is how many of the android activation are new verse upgrade since I have been notice people changing their android phones more than iphone users they seem to jump for Samsung, HTC, LG and so on as they come out.
post #25 of 120
Quote:
Originally Posted by ConradJoe View Post

Are you certain that your perception is not due to confirmation bias? It is a very normal human trait.

Never heard of confirmation bias...
The thing is that there are Android ads all over the place, the comms co's are very busy advertising their Android phones on bill boards, in store and on TV. When I pop into Best Buy there seem to be tons on display - god knows what they all are. And I do see them in the wild, but not often. Sure, iPhones are distinct and easily reckonizable but because I am curious I instantly pick up on when somebody uses a NON iPhone phone. I don't know a single person who owns an Android phone and I have never 'played' with one as a result. A client of mine had one and he showed me for a minute or two. But that's it.
post #26 of 120
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post #27 of 120
Quote:
Originally Posted by AbsoluteDesignz View Post

A lot of android phones are replacement dumbphones.

Actually quite opposite. iPhone is not smart enough. It's a pseudo smartphone:

Screen is to small for productive text entry/usage, lower resolution front/back cameras, no wifi hot spot capability, no NFC, slow processor/low memory, no removable battery/memory, no FM radio, no world phone capability.

iPhone is a stylish pseudo-smartphone.

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post #28 of 120
Quote:
Originally Posted by Maestro64 View Post

Actually I find it interesting the article attempt to claim such a large % of US cell phone users have smart phones now. I do not buy it, the cost to have one so so high, even if you do not use the phone it cost you $80 a month to have it sit in your pocket. If that many people in the US have smart phone no wonder this country is in trouble,m since we know over 50% of the population is teetering in financial ruin.

To you point, if they are buy android because the can not afford the apple solution which maybe very well true, they go to the store and get what is cheapest and free to them, these same people are not going to spend extra money on apps which I think I saw a survey that they estimate that Apple makes about $150 per year per iOS user. Then again these people are spending money they really do not have so why not spend more of it.


that's only for single people
4 line family plan at AT&T with 2 smartphones is $150 a month or $180 with unlimited texting
verizon is about the same
T-Mobile is doing unlimited everything plans for $50 per phone for a 2 line plan and $15 per line after that
post #29 of 120
Quote:
Originally Posted by LouisTheXIV View Post

(plus Android's more complicated UI)

IMHO, Android's UI is just as simple as IOS. I use both daily, and both are easy to use.
post #30 of 120
I'm quite sure Apple's coming announcement is to be a reaction to 'double trouble'.
post #31 of 120
Quote:
Originally Posted by mercury99 View Post

Actually quite opposite. iPhone is not smart enough. It's a pseudo smartphone:

Screen is to small for productive text entry/usage, lower resolution front/back cameras, no wifi hot spot capability, no NFC, slow processor/low memory, no removable battery/memory, no FM radio, no world phone capability.

iPhone is a stylish pseudo-smartphone.

For starters, half of your information is incorrect. Almost all of the rest is irrelevant.

When did it become a rule that a phone had to have an FM radio or removable battery to be called a smart phone?
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post #32 of 120
If this is just activations, it's not necessarily reflective of devices in use. What is the turnover rate for Android vs iPhone? What percentage of Android activations are "new to Android" users vs iPhone and "new to iPhone" activations. Maybe there are a lot of Android activations because people are jumping from one device to another trying to find one that does suck.

I also have to wonder who the target audience for this survey is? If it's hardware manufacturers, then the Android sales shouldn't be all lumped together. If it's developers, then the figures shouldn't be limited to smartphones and should include tablets (including iPod touch)... I'm just not sure this survey really tells anybody anything of real importance.
post #33 of 120
It will be very interesting to see what happens once smartphone ownership in the US saturates and any further sales come from people replacing smartphones, not dumb or feature phones.

Right now there is still some low hanging fruit as dumb and feature phone owners come in to see what's available for cheap or free when their contract renewal rolls around. Naturally the carriers are very keen on flogging their smartphones, and their are plenty of cheap or free Android handsets to get people to make the switch. I haven't been into a Verizon store recently but I wouldn't be surprised if dumb and feature phones are being treated like LPs after CDs had taken over-- a few dusty choices in the corner for Luddites.

All of which is just fine and dandy, but it does mean, as has been suggested, that some number of those Android phones are simply being used as replacement feature phones, so their users are unlikely to be particularly wed to the platform.

So I'm curious what the numbers look like when pretty much everyone has a smartphone, everyone who's interested in using such a device to its full capacity has learned how to do so, and it's no longer possible to wow anyone simply because a phone has a functional browser.

I'm not saying that there will be some kind of mass migration to iOS at that point, but I do think there may be at least some shifting of percentages as more sophisticated users pick and choose based on experience rather than just whatever the guy at the store was pushing.
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post #34 of 120
Quote:
Originally Posted by addabox View Post

I haven't been into a Verizon store recently but I wouldn't be surprised if dumb and feature phones are being treated like LPs after CDs had taken over-- a few dusty choices in the corner for Luddites. . .

I had to change one of my accounts a couple weeks ago. While waiting I glanced around at what they were offering for phones and IIRC there were only 5 non-smartphones there, and they were all together on one display shelf far removed from the high-visibility smartphone displays.
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post #35 of 120
Quote:
Originally Posted by jragosta View Post

For starters, half of your information is incorrect. Almost all of the rest is irrelevant.

When did it become a rule that a phone had to have an FM radio or removable battery to be called a smart phone?

Cause only dumb people will buy a phone that they could not replace the battery
post #36 of 120
Quote:
Originally Posted by jragosta View Post

When did it become a rule that a phone had to have an FM radio or removable battery to be called a smart phone?

Ummm....never?
post #37 of 120
Uggh.

Cue all the old rehashed arguments:

1) Android users are poor unemployed welfare bums who all got their phones on BOGO deals. Let's ignore the fact that all the best selling Android phones cost the same as the iPhone on contract. Let's also ignore the fact that the fact that this argument implies a very high rate of poverty in the United States.

2) I've never seen an Android so the stats are clearly cooked. Let's ignore the fact that the only time I ever notice another phone is when it is an iPhone. Let's also ignore the fact that this isn't Google reporting this statistic but a third party.

3) Android's don't make money for their manufacturer. Let's ignore the fact that HTC and Samsung are reporting record profits in their mobile businesses owing to their Android sales and let's also ignore the fact that the companies that are doing poorly in the mobile market are the ones who are heavily dependent on feature phone/dumbphone sales with poor selling Androids.

I don't even know what the point of these stories are any more. Or why I bother reading the comments (maybe I'm too hopeful for some intelligent non-raging fanboy comments on AI).
post #38 of 120
Quote:
Originally Posted by Apple ][ View Post

The economy is bad and people with little to spend will have no choice but to go with the cheapest options available to them. Almost 50% of all US households pay no federal taxes, and that most likely represents a large base of Android users right there, and these people are more likely to be technically ignorant, not to mention economically challenged.

Wow. Just wow. You must be one arrogant individual to link socio-economic issues and tax policy to the choice of a mobile handset.
post #39 of 120
A couple of weeks ago, a colleague of mine was showing off his Android phone which he bought a few months ago.

When I asked him where he got his apps, he said they came with his phone and he was told that that was all he really needed.

Well, he called me last week and asked where he could get more apps. When I said that I didn't know he got a bit upset. So I told him that I would do a little due diligence.

It turns out that, "Android has gained enough popularity since its launch in late 2008, and is already competing tightly with Apple. The Android Market - the online software store hosted by Google - has over 460,000+ estimated apps available for both free and paid download, and as of July 2011, there were more than 6 billion downloads from the Android Market." http://www.thetechlabs.com/tech-news/best-android-apps/

Now I must admit, my centric attitude around everything Apple may have affected my love for my Macs, iPads, iPhones, etc., and jaundiced my perception of the competition. That is until he called me yesterday to say that it took him 6 downloads of one app to finally get a version compatible with his smartphone. Actually, he got it right on the third try, but he didn't know it

In any event, he didn't like what he got. That, I couldn't help him with. However, I do wonder why Google hasn't been more boisterous about their numbers. Half a billion apps; Six billion downloads. That's impressive.
post #40 of 120
Quote:
Originally Posted by Jetz View Post

Uggh.

Cue all the old rehashed arguments:

1) Android users are poor unemployed welfare bums who all got their phones on BOGO deals. Let's ignore the fact that all the best selling Android phones cost the same as the iPhone on contract. Let's also ignore the fact that the fact that this argument implies a very high rate of poverty in the United States.

2) I've never seen an Android so the stats are clearly cooked. Let's ignore the fact that the only time I ever notice another phone is when it is an iPhone. Let's also ignore the fact that this isn't Google reporting this statistic but a third party.

3) Android's don't make money for their manufacturer. Let's ignore the fact that HTC and Samsung are reporting record profits in their mobile businesses owing to their Android sales and let's also ignore the fact that the companies that are doing poorly in the mobile market are the ones who are heavily dependent on feature phone/dumbphone sales with poor selling Androids.

I don't even know what the point of these stories are any more. Or why I bother reading the comments (maybe I'm too hopeful for some intelligent non-raging fanboy comments on AI).

This about somes up my feelings as well. Apple doesn't have to be number 1 at everything to be successful, and someone NOT choosing an Apple product doesn't make them a cheapskate/idiot.
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