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New Amazon Kindle Fire tablet said to be slower version of RIM's PlayBook

post #1 of 81
Thread Starter 
Amazon's new Android-based tablet, apparently named the Kindle Fire, is said to be based on the same basic design as RIM's PlayBook, built by the same maker, apart from having a slower processor intended to make it cheaper.

According to a report by Ryan Block of Gdgt, Amazon's forthcoming new Android-based tablet is targeted at the Barnes & Noble Nook Color rather than Apple' s iPad, and is essentially a stopgap offering rushed to make the 2011 holiday buying season.

In order to make that deadline, and to avoid distracting its existing "Lab 126" working on conventional e-ink based Kindle devices, Block said that Amazon worked with Original Design Manufacturer Quanta.

As an ODM, Quanta builds notebooks, netbooks and other devices that are rebranded by other companies. Quanta was the original ODM for the XO-1 notebook aimed at third world markets, and also helped RIM build its PlayBook tablet (depicted below).



For Amazon, Block says Quanta used RIM's PlayBook as a design template to quickly bring a tablet device to market. "I'm told Amazon ran into trouble," Block reported, "and eventually sacrifices were made (like using a slower processor)."

Block said the first generation Android Kindle is "supposed to be pretty poor," calling the device a "stopgap" device and part of an effort to "do whatever it takes to get in the game."

As for Android enthusiasts hoping that Amazon's new tablet will rival the iPad, Block wrote, "I wouldn't get my hopes up that this is going to be an iPad-killer -- nor do I think Amazon really intends it to be."
post #2 of 81
Surely there's a paragraph missing at the end there, no? Editor-at-large?
post #3 of 81
I don't see this gaining much market share. You can spend $250 on the Kindle Fire, or $500 on an iPad that does so much more, including running the Kindle app.
post #4 of 81
I don't own one, but the Barnes and Noble Nook Color as done a decent job of avoiding a direct comparison to the iPad.

Why would anyone release anything that is "supposed to be poor"? I don't care if its a tablet or a bar of soap. If the answer is to just get something to the market, that is pure stupidity. Who is Ryan Block, anyway? His personal website has no updates this year and one every six months in 2010. Gdgt lists the Wii as its #1 gadget, followed by Windows 7. The iPad 2 is #9???
post #5 of 81
So, a slower and worse version of the Playbook, which flopped by the way, is supposed to be the next game changing iPad killer to come along?

post #6 of 81
Given that it's really an Android tablet with Amazon's custom UI and app store, I don't get why anybody would want it except for novices who don't know any better. You can already find inexpensive Android 7" tablets for around $99.
post #7 of 81
Quote:
Originally Posted by darkpaw View Post

I don't see this gaining much market share. You can spend $250 on the Kindle Fire, or $500 on an iPad that does so much more, including running the Kindle app.

Or, if you simply want an ereader, you can get one for $129.

I can see someone paying $250 for something that's less capable than the iPad. I can not, however, see someone paying twice as much as a Kindle in order to get the limited advantages that this unit has- and an arguably worse screen.
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post #8 of 81
"supposed to be pretty poor" is a quote from Block, not Amazon.

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post #9 of 81
AI, Oh AI...

Why is it that nearly every other tech blog out there is reporting a dual core OMAP/Cortex A9 at 1.2GHz, whereas you simply report "slower"?

http://gizmodo.com/5844019/rumor-ama...he-kindle-fire

http://www.engadget.com/2011/09/26/k...y-set-to-ship/
post #10 of 81
Quote:
Originally Posted by Negafox View Post

Given that it's really an Android tablet with Amazon's custom UI and app store, I don't get why anybody would want it except for novices who don't know any better. You can already find inexpensive Android 7" tablets for around $99.

It's not an Android tablet.

It's a colour Kindle.
post #11 of 81
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post #12 of 81
Kindle Fire, make it $99, it will be a fire sale.
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post #13 of 81
Sounds like a recipe for success!
post #14 of 81
WTF! People just get an iPad 2 (or iPad 3) please why don't you!
post #15 of 81
I think some folks need to adjust what is meant by "ipad killer". Just like the OEM's, folks seem to be reading too much into the hardware specs of the device. Any iPad fan should know that it's not the hardware that sells the thing, it's its overall usability (interface, software, hardware, app store, content, etc). The aspect that makes some folks think that this has a chance of decently competing (after all, no one truly takes the "killer" word seriously these days right) is that Amazon is in a position to offer a pretty reasonable overall experience to the user, in very much the same way that the iPad does. No whether or not they can pull this off is a different story, but anyone poo-pooing the thing because it has a slower processor or because "you can buy other Android tablets for $xx less" is really missing the point.

And for those who are saying "why not just spend $200 more and get a "real" tablet like an iPad. Well, there are plenty of folks out there for whom $200 isn't a "just spend $xx more" type of expense. $200 buys you a lot of books/songs/movies/etc/etc.
post #16 of 81
I am left wondering what RIM has to say about this. Don't they have any IP interest in their own design? Unless unlike Apple, RIM writes "Designed in China, Made in China" on the back of their device. Is a fabricator like Quanta free to take the template of whatever they make for someone else and repurpose it for another client? Something is missing here.

Yeah, I know, the Playbook is not counted a big success, but still . . .
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post #17 of 81
Quote:
Originally Posted by Apple ][ View Post

So, a slower and worse version of the Playbook, which flopped by the way, is supposed to be the next game changing iPad killer to come along?

No - in fact, pains were taken to say exactly the opposite:

Block wrote, "I wouldn't get my hopes up that this is going to be an iPad-killer -- nor do I think Amazon really intends it to be."

Quote:
Originally Posted by bitWrangler View Post

And for those who are saying "why not just spend $200 more and get a "real" tablet like an iPad. Well, there are plenty of folks out there for whom $200 isn't a "just spend $xx more" type of expense. $200 buys you a lot of books/songs/movies/etc/etc.

For that matter, there are people supporting families in this world for whom $200 is the difference between surviving and being out on the street.
post #18 of 81
Quote:
Originally Posted by MacRulez View Post

Apparently not a bad place to be:
http://pewinternet.org/Reports/2011/...ts/Report.aspx

Since there is no such thing as a tablet market, and only an iPad market, its not surprising share did not rise around that time.

Apple explained it in their earnings report for that quarter. They were supply constrained.
post #19 of 81
Here comes the so much hyped "iPad Killer".
Why would Amazon settle for that?
post #20 of 81
It's a Kindle Tablet with a touchscreen and it costs $249. That's all the average Joe will know. It will sell well.
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post #21 of 81
I'm sure it will have it's share of it's own market.

Amazon's market has nothing to do with Apple's in that field.
They do ebook readers with add-on features.

the kindle is 90's technologies. (I handle one more often than I should)

they need a competitive product in their field.
post #22 of 81
Quote:
Originally Posted by nkalu View Post

Here comes the so much hyped "iPad Killer".
Why would Amazon settle for that?

who called it the iPad killer?
post #23 of 81
Quote:
Originally Posted by Robin Huber View Post

I am left wondering what RIM has to say about this. Don't they have any IP interest in their own design? Unless unlike Apple, RIM writes "Designed in China, Made in China" on the back of their device. Is a fabricator like Quanta free to take the template of whatever they make for someone else and repurpose it for another client? Something is missing here.

Yeah, I know, the Playbook is not counted a big success, but still . . .

Yes, Apple uses outside designers as well which is why you see copy cat.products in the market fairly quickly
post #24 of 81
Quote:
Originally Posted by al_bundy View Post

Yes, Apple uses outside designers as well which is why you see copy cat.products in the market fairly quickly

100% bull.
post #25 of 81
Quote:
Originally Posted by addicted44 View Post

Since there is no such thing as a tablet market, and only an iPad market, its not surprising share did not rise around that time.

Apple explained it in their earnings report for that quarter. They were supply constrained.

THANK YOU! Exactly. Apparently RIM , HP and others don't get this.
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post #26 of 81
Quote:
Originally Posted by al_bundy View Post

Yes, Apple uses outside designers as well which is why you see copy cat.products in the market fairly quickly

Since there's not a single word in that post that is correct, I'd say no.

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post #27 of 81
Seems like it ought to perform and sell about as well as the Nook, which has been doing pretty well, AFAIK.

In fact, I bought my Dad a Nook for his birthday, since I couldn't afford to spring for an iPad (which he would have loved, BTW). He likes it fine, plays Angry Birds, downloads and reads books.

But it's a completely different thing from an iPad. It might be an "Android" tablet in the same sense a color Kindle would be, but it's simply not the same kind of device as an iPad. That's not to say that lots and lots of people aren't satisfied to pay less to get a targeted subset of iPad functionality, but all this talk of a color Kindle taking a bite (or not) out of iPad sales seems to just be a case of category confusion, IMO.

A color Kindle will be what it is and do what it does. It'll compete with the Nook, but it won't have much to do with "Android tablet sales", except for people who want to see a meaningless number inflated, and it really won't have much to do with the fortunes of the iPad.
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post #28 of 81
Quote:
Originally Posted by addabox View Post

Seems like it ought to perform and sell about as well as the Nook, which has been doing pretty well, AFAIK.

In fact, I bought my Dad a Nook for his birthday, since I couldn't afford to spring for an iPad (which he would have loved, BTW). He likes it fine, plays Angry Birds, downloads and reads books.

But it's a completely different thing from an iPad. It might be an "Android" tablet in the same sense a color Kindle would be, but it's simply not the same kind of device as an iPad. That's not to say that lots and lots of people aren't satisfied to pay less to get a targeted subset of iPad functionality, but all this talk of a color Kindle taking a bite (or not) out of iPad sales seems to just be a case of category confusion, IMO.

A color Kindle will be what it is and do what it does. It'll compete with the Nook, but it won't have much to do with "Android tablet sales", except for people who want to see a meaningless number inflated, and it really won't have much to do with the fortunes of the iPad.

I cannot truly disagree. But I also wonder ... how many iPad owners really only need a Nook or Kindle Fire? For email, web surfing, e-reading, movie watching, etc., the original single-core iPad was quite fine. So why wouldn't the Kindle Fire also be serviceable?
post #29 of 81
Quote:
Originally Posted by addabox View Post

Seems like it ought to perform and sell about as well as the Nook, which has been doing pretty well, AFAIK.

In fact, I bought my Dad a Nook for his birthday, since I couldn't afford to spring for an iPad (which he would have loved, BTW). He likes it fine, plays Angry Birds, downloads and reads books.

But it's a completely different thing from an iPad. It might be an "Android" tablet in the same sense a color Kindle would be, but it's simply not the same kind of device as an iPad. That's not to say that lots and lots of people aren't satisfied to pay less to get a targeted subset of iPad functionality, but all this talk of a color Kindle taking a bite (or not) out of iPad sales seems to just be a case of category confusion, IMO.

A color Kindle will be what it is and do what it does. It'll compete with the Nook, but it won't have much to do with "Android tablet sales", except for people who want to see a meaningless number inflated, and it really won't have much to do with the fortunes of the iPad.

I don't even know that it will count in Google activation numbers, unless it's compatible with Google services. According to an official Google statement from earlier last year:

"The Android activation numbers do not include upgrades and are, in fact, only a portion of the Android devices in the market since we only include devices that have Google services.”

http://forums.appleinsider.com/archi.../t-112765.html
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post #30 of 81
Quote:
Originally Posted by Mister Snitch View Post

No - in fact, pains were taken to say exactly the opposite:

Block wrote, "I wouldn't get my hopes up that this is going to be an iPad-killer -- nor do I think Amazon really intends it to be."

I wasn't replying specifically to what that Block guy wrote, he sounds a bit more reasonable than the stuff that some analysts are saying. Some are even calling the Amazon tablet a game changer. And the term "iPad KIller" does get thrown out a lot. Those people deserve mocking for their sheer stupidity and cluelessness.


Quote:
Originally Posted by Mister Snitch View Post

For that matter, there are people supporting families in this world for whom $200 is the difference between surviving and being out on the street.

Then those kind of people shouldn't be buying any tablets at all, not even a $99 TouchPad in a firesale.
post #31 of 81
Quote:
Originally Posted by AbsoluteDesignz View Post

who called it the iPad killer?

Approximately 400,000 people on Google.

If I search for "iPad killer" + Amazon tablet, I get 400,000 results.

http://www.google.com/#sclient=psy-a...w=1145&bih=944
post #32 of 81
The kind of person that would actually fall for buying into this Kindle crap would be my 61 year old mother, but thankfully she has me around to steer her right...
post #33 of 81
Where there's smoke there's FIRE!
post #34 of 81
Quote:
Originally Posted by Apple ][ View Post

Approximately 400,000 people on Google.

If I search for "iPad killer" + Amazon tablet, I get 400,000 results.

http://www.google.com/#sclient=psy-a...w=1145&bih=944

That in no way means 400k people called this an iPad killer. No correlation at all.
post #35 of 81
Quote:
Originally Posted by Robin Huber View Post

I am left wondering what RIM has to say about this. Don't they have any IP interest in their own design? Unless unlike Apple, RIM writes "Designed in China, Made in China" on the back of their device. Is a fabricator like Quanta free to take the template of whatever they make for someone else and repurpose it for another client? Something is missing here.

Yeah, I know, the Playbook is not counted a big success, but still . . .

Tablets (and smartphones) are increasingly like PCs. They only look different on the outside. As it stands now, if you take away Apple and Samsung, which tablet or smartphone vendor truly stands out with their hardware design underneath the *skin*?
post #36 of 81
Quote:
Originally Posted by stelligent View Post

I cannot truly disagree. But I also wonder ... how many iPad owners really only need a Nook or Kindle Fire? For email, web surfing, e-reading, movie watching, etc., the original single-core iPad was quite fine. So why wouldn't the Kindle Fire also be serviceable?

Sure. People will spend less on a limited subset of functionality, especially when the technology is relatively new and there's not a more general sense (and later, expectation) of a general purpose machine.

Once that expectation takes hold, buying a crippled little thing to save money will seem less appealing. I expect to be getting my dad an iPad next year-- the Nook was sort of an experiment to see if he'd actually take to using a touch screen. The Nook can then be relegated to sort of "big iPod Touch" status for casual game play (although of course with less functionality).
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post #37 of 81
Quote:
Originally Posted by addabox View Post

Sure. People will spend less on a limited subset of functionality, especially when the technology is relatively new and there's not a more general sense (and later, expectation) of a general purpose machine.

Once that expectation takes hold, buying a crippled little thing to save money will seem less appealing. I expect to be getting my dad an iPad next year-- the Nook was sort of an experiment to see if he'd actually take to using a touch screen.

When the iPad 3 comes out in Jan or Feb, you can get him an iPad 2 at a good discount.
post #38 of 81
Quote:
Originally Posted by Apple ][ View Post

Approximately 400,000 people on Google.

If I search for "iPad killer" + Amazon tablet, I get 400,000 results.

http://www.google.com/#sclient=psy-a...w=1145&bih=944

sorry, let me rephrase that..who, who actually matters, called the Kindle tablet (rumored to be running a forked heavily customized version of a pre-honeycomb Android version) an iPad killer?
post #39 of 81
Quote:
Originally Posted by stelligent View Post

When the iPad 3 comes out in Jan or Feb, you can get him an iPad 2 at a good discount.

I really want an iPad but despite it's abilities I need it to act more like a computer than an iPhone...I can't wait until Apple completes the mesh of iOS and OS X+ in coming years...that kind of tablet would be super amazing.

I'll probably end up with a Windows 8 tablet though...maybe Android but that's the least likely scenario.
post #40 of 81
Quote:
Originally Posted by Mister Snitch View Post

No - in fact, pains were taken to say exactly the opposite:

Block wrote, "I wouldn't get my hopes up that this is going to be an iPad-killer -- nor do I think Amazon really intends it to be."



For that matter, there are people supporting families in this world for whom $200 is the difference between surviving and being out on the street.

If they are, they have no business buying something so pointless when there are bills to pay. Think before you post
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