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Roughly 40% of mobile users in North America and UK plan to buy the iPhone 5

post #1 of 43
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Two new studies have revealed rising interest in Apples forthcoming iPhone 5 from North American and UK mobile users at the expense of rival mobile platforms from Google and Research in Motion.

One study conducted by mobile ad network InMobi reveals that 41% of mobile phone users in U.S., Mexico and Canada want to buy the iPhone 5 in the future. Of those interested in the device, 50% would purchase it in the first six months after launch.

The same survey suggests that customer interest will be significantly lower in case Apple announces a softer iPhone update, akin to the 3GS version of the iPhone that Apple released in 2009. In this instance fewer than 15% of mobile users would buy such a device.

Analyzing customer retention and new users, InMobi says its data indicates that 51% of current iPhone owners would switch to the iPhone 5 but that only 11% of them would choose a so-called iPhone 4S.



As for current BlackBerry & Android users, 52% and 27%, respectively, said they would choose the iPhone 5. In the event Apple announces only an iPhone 4S model, fewer BlackBerry and Android device owners would be likely to make the switch to iOS 28% and 11%, respectively.

In a second study covering the UK, research firm InMobi found similar responses.

For instance, 39% of mobile users in that study said they want to buy an iPhone 5 with 48% of them committed to purchasing the device in the first six months from launch. Only 12% of them said they'd buy an iPhone 4S.

At the same time, 62% of UK iPad users said they plan to purchase a iPhone 5, while 45% of BlackBerry users and 24% of Android device owners said they would purchase the upcoming handset. Interest in an iPhone 4S was also significantly lower in the UK market, at 25%, 7% and 18%, respectively.

When asked what potential features of a new iPhone they'd find most appealing, survey respondents said they'd want improved battery life, increased processing speed, higher-quality screen resolution and stronger phone service.



The InMobi study also indicates that Apple stands to gain critical mobile market share in the future with the arrival of the iPhone 5, with responses indicating the Cupertino-based company's slice of the North American market could grow from 27% to 41% while is share in the UK could rise from 20% to 40%.

Apple on Tuesday sent out invites for its Oct. 4 Lets talk iPhone event expected to be hosted by Tim Cook on the companys Cupertino, California campus.

It remains unclear how many distinct iPhones the company plans to announce next week. Some reports claim Apple will sell two new iPhones this year -- a low-end iPhone 4S and a high-end iPhone 5 -- while others indicate that a single fifth-generation iPhone will make its debut.
post #2 of 43
Quote:
Originally Posted by AppleInsider View Post


The same survey suggests that customer interest will be significantly lower in case Apple announces a softer iPhone update, akin to the 3GS version of the iPhone that Apple released in 2009. In this instance fewer than 15% of mobile users would buy such a device.

Uh oh.
post #3 of 43
Quote:
Originally Posted by ConradJoe View Post

Uh oh.

Not me... my 3GS is due for the second hand market.

Just bring it. But boy the websites will be swamped when they open for ordering.
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post #4 of 43
You can lump me in with that group. Apple's had an extra six months on this model. A slight bump under the hood of last year's model isn't enough to warrant a purchase IMHO.
post #5 of 43
I find it hard to believe any study that says people will blindly buy a phone which no confirmed details have been released about whatsoever. It's not yet announced. Therefor there isn't a soul on this earth that could be accurately surveyed for a telling response.

This just announced! The new iPhone 5. It's half the size but only packs half the battery life! Yea, i bet that would change some minds. Not that it would happen, but seriously, nobody can know with 100% certainty what the next phone will be so how can anyone blindly say they'll just drop 200-400 bones and renew a 2 year contract without any information on the product. Most people think it's going to be 4G. Wont they be shocked if it isn't? I'd imagine that would seriously impair someones opinion of the phone.
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post #6 of 43
Quote:
Originally Posted by ConradJoe View Post

Uh oh.

Except it won't matter due to the vastly increased number of iPhone 4s they'll still be selling.

Originally posted by Marvin

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Originally posted by Marvin

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post #7 of 43
Quote:
Originally Posted by jeffreytgilbert View Post

nobody can know with 100% certainty what the next phone will be so how can anyone blindly say they'll just drop 200-400 bones and renew a 2 year contract without any information on the product.

I know with 100 certainly that I am.

Quote:
Most people think it's going to be 4G. Wont they be shocked if it isn't? I'd imagine that would seriously impair someones opinion of the phone.

I've spoken to several people who think the current iPhone is 4G. Most people don't even understand what any of this stuff is anyway.
post #8 of 43
Quote:
Originally Posted by ConradJoe View Post

Uh oh.

Consumer surveys are notoriously inaccurate and consumer opinion is endlessly changeable.
The reason why is that people are just not that smart and most are quite unaware of their own motivations or future intentions.

I remember the same thing happening when the 3Gs came out. Everyone said they were disappointed and what a lame upgrade it was ... then they went out and bought it in droves.
post #9 of 43
I think the conclusion to be drawn is a little different than the headline. It is more along the lines of 75% of Android users are happy with their Android phone, while only half of iPhone users see a need to upgrade to the next iPhone.
post #10 of 43
This brings up an interesting question. I wonder what upgrade options AT&T will offer for someone like me who bought an iPhone 4 the day it was released. I want to upgrade to an iPhone 5 for the camera alone, but if the speed improvement info is true, I'll REALLY want to upgrade! I wonder what it'll cost me?
post #11 of 43
Quote:
Originally Posted by Santoanderson View Post

You can lump me in with that group. Apple's had an extra six months on this model. A slight bump under the hood of last year's model isn't enough to warrant a purchase IMHO.

It depends what you consider to be a "slight bump under the hood". Desktop computers have matured to the point where every iteration is a "slight bump under the hood" yet people continue buying them. I think the iPhone 5 is going to gain more from iOS 5 than from new hardware. Mobile requires a balance of power and efficiency. I think the hardware is going to be enough of a bump to support the amazing features of iOS 5 and nothing more. iOS is what is going to sell this phone.
post #12 of 43
Headline is inaccurate. Should read "roughly 40% of mobile phone users surveyed... plan to buy the iPhone 5". It's ridiculous that such a small sample can be extrapolated to include the entire population of mobile phone users.
post #13 of 43
I don't see that being the trend. Apple is average around 20 million iPhone's a quarter. The majority of those phones are not being sold to previous iPhone users.

I would believe most people with Android phones did not directly choose an Android specifically. The phone they bought was either cheap or free.

Quote:
Originally Posted by aaarrrgggh View Post

I think the conclusion to be drawn is a little different than the headline. It is more along the lines of 75% of Android users are happy with their Android phone, while only half of iPhone users see a need to upgrade to the next iPhone.
post #14 of 43
The iPhone is successful because of the software. Most people don't care about the hardware.

Quote:
Originally Posted by Santoanderson View Post

You can lump me in with that group. Apple's had an extra six months on this model. A slight bump under the hood of last year's model isn't enough to warrant a purchase IMHO.
post #15 of 43
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post #16 of 43
Quote:
Originally Posted by 2oh1 View Post

This brings up an interesting question. I wonder what upgrade options AT&T will offer for someone like me who bought an iPhone 4 the day it was released. I want to upgrade to an iPhone 5 for the camera alone, but if the speed improvement info is true, I'll REALLY want to upgrade! I wonder what it'll cost me?

I talk to a AT&T representative las night she told me almost everything would be the same as when I upgraded from my 3G to 3GS to 4, the one thing she did not know was the price.
post #17 of 43
Quote:
Originally Posted by neiltc13 View Post

Headline is inaccurate. Should read "roughly 40% of mobile phone users surveyed... plan to buy the iPhone 5". It's ridiculous that such a small sample can be extrapolated to include the entire population of mobile phone users.

I believe what you are suggesting is counting, not a survey.
How small was the sample size? I must have missed it in the article.
Edit: or they didn't give a sample size and you made that up. I'm such a sucker.
post #18 of 43
Quote:
Originally Posted by 2oh1 View Post

This brings up an interesting question. I wonder what upgrade options AT&T will offer for someone like me who bought an iPhone 4 the day it was released. I want to upgrade to an iPhone 5 for the camera alone, but if the speed improvement info is true, I'll REALLY want to upgrade! I wonder what it'll cost me?

same boat, not supposed to upgrade until nov 20, it always seems like if your not of the first to get your order in then you have to wait a month to 2 months to. i remember ordering my iphone 4 and waiting for like 2 weeks to ship, and it seemed like forever, when some people were already getting there phones.
post #19 of 43
"When asked what potential features of a new iPhone they'd find most appealing, survey respondents said they'd want improved battery life, increased processing speed, higher-quality screen resolution and stronger phone service.

Maybe increased battery life, but I think iPhone 4 does pretty well. As for the others:
- how many people are complaining about processing speed? sure there are some gamers or techies out there who really care. I would say most people don't even notice.
- Higher quality screen resolution: Can it get any better?
- Stronger phone service. More a function of the service provider than the device.

This is why Steve Jobs does not listen to customers.

I'm looking for a new form factor for style points, and a major iOS upgrade for functionality improvements.
post #20 of 43
Quote:
Originally Posted by sidste View Post

"When asked what potential features of a new iPhone they'd find most appealing, survey respondents said they'd want improved battery life, increased processing speed, higher-quality screen resolution and stronger phone service.

Maybe increased battery life, but I think iPhone 4 does pretty well. As for the others:
- how many people are complaining about processing speed? sure there are some gamers or techies out there who really care. I would say most people don't even notice.
- Higher quality screen resolution: Can it get any better?
- Stronger phone service. More a function of the service provider than the device.

This is why Steve Jobs does not listen to customers.

I'm looking for a new form factor for style points, and a major iOS upgrade for functionality improvements.

1) These are the basic components the average person seems to have a handle on, so if asked outright without a list to choose from these are likely going to be most common on a questionnaire.

2) It sounds like they were answering in comparison to their current cellphone not specifically what the next iPhone will have to do over the current one before they are interested.
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post #21 of 43
I feel like this study is almost useless considering no-one actually knows for sure what the iPhone 5 is.
post #22 of 43
Quote:
Originally Posted by AppleInsider View Post

One study conducted by mobile ad network InMobi reveals that 41% of mobile phone users in U.S., Mexico and Canada want to buy the iPhone 5 in the future. Of those interested in the device, 50% would purchase it in the first six months after launch.

This just in.
41% of North American citizens plan to become millionaires one day. Of those interested in becoming millionaires, 99% plan to become millionaires as soon as possible.

Wow, scientific market research is amazing!
post #23 of 43
Quote:
Originally Posted by chriscaskey View Post

I feel like this study is almost useless considering no-one actually knows for sure what the iPhone 5 is.

it's not useless. It shows mindshare demand for an product. It shows that Apple has delivered consistently that there isn't much fear in saying they are planning on buying on the next iPhone, but that's not to be confused (*cough* jefferygilbert *cough*) with consumers blindly forking over money for a product sight unseen or proven to be poor in quality. This type of consumer reaction is important, assuming they continue to meet consumer demands. If they falter consumers will go elsewhere and we'll see these interest polls drop almost overnight like we did with Blackberry and Nokia handsets.
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post #24 of 43
Quote:
Originally Posted by DESuserIGN View Post

This just in.
41% of North American citizens plan to become millionaires one day. Of those interested in becoming millionaires, 99% plan to become millionaires as soon as possible.

Wow, scientific market research is amazing!

There is always a huge discrepancy between what people 'plan' to do and what the 'actually do'. What they plan to do is wishful thinking for the most part. But like Solips says - it shows that a large percentage of the phone buying public believe [blindly in this case is a good thing] that Apple will deliver to their expectations and that the iPhone is the one to get. It also shows that a lot of people have had experience with Android and are still wanting an iPhone.

Just to chip in on the low end iPhone debate - There may be more than one model but a new low end version specifically strikes me as totally un-Apple like. I am no expert on high volume production of electronic gadgetry but surely it must be cheaper to continue an existing production line than to re-design, re-source and re-tool? The iP4 is still a very capable phone.
post #25 of 43
Quote:
Originally Posted by paxman View Post

There is always a huge discrepancy between what people 'plan' to do and what the 'actually do'. What they plan to do is wishful thinking for the most part. But like Solips says - it shows that a large percentage of the phone buying public believe [blindly in this case is a good thing] that Apple will deliver to their expectations and that the iPhone is the one to get. It also shows that a lot of people have had experience with Android and are still wanting an iPhone.

Just to chip in on the low end iPhone debate - There may be more than one model but a new low end version specifically strikes me as totally un-Apple like. I am no expert on high volume production of electronic gadgetry but surely it must be cheaper to continue an existing production line than to re-design, re-source and re-tool? The iP4 is still a very capable phone.

I wonder what the difference in sales would be for an IP5 that was an entirely new design, versus the same hardware inside something that looks like an IP4. Both running iOS 5 of course. The 4 was a bit of a classic, design wise, but customers are always attracted by something new.
post #26 of 43
Actually, that's not true.

The iPhone 4 is the number one selling smartphone in the United States. The iPhone 3GS -- a twenty-six month old design -- is number two.

That's right: every single snazzy Android handset, BlackBerry, etc. didn't impress as much as the previous iPhone.
post #27 of 43
Quote:
Originally Posted by cvaldes1831 View Post

Actually, that's not true.

The iPhone 4 is the number one selling smartphone in the United States. The iPhone 3GS -- a twenty-six month old design -- is number two.

That's right: every single snazzy Android handset, BlackBerry, etc. didn't impress as much as the previous iPhone.

Not sure if you were commenting on my question, but you are both right and wrong I think. The other phones did not do as well as the 3GS (indicating that newer is not better per se), but the 4 - the new iPhone - did do better. I wasn't thinking about the IP5 v. Android phones, just which IP5 would be more popular.
post #28 of 43
Apple is still in the business of selling handsets. You can argue all you want that the October 4th event is all about IOS5 and that hardware sales are moot, but they will be launching a new handset that day. You don't move your hardware launch to the middle of the holiday shopping season unless you plan on selling phones.

This is the most hyped device of the year. If the physical phone is an apparent duplicate of the model first seen almost 2 years ago, people aren't going to be impressed. There needs to be one helluva reason why I should buy this phone, and another 2 year contract. Otherwise people are going to move over to Google or hold onto their 3GS's and 4's contract-free.
post #29 of 43
Quote:
Originally Posted by Santoanderson View Post

Apple is still in the business of selling handsets. You can argue all you want that the October 4th event is all about IOS5 and that hardware sales are moot, but they will be launching a new handset that day. You don't move your hardware launch to the middle of the holiday shopping season unless you plan on selling phones.

This is the most hyped device of the year. If the physical phone is an apparent duplicate of the model first seen almost 2 years ago, people aren't going to be impressed. There needs to be one helluva reason why I should buy this phone, and another 2 year contract. Otherwise people are going to move over to Google or hold onto their 3GS's and 4's contract-free.

Agreed. Apple makes money off iPhones not iOS (other than the App store). iOS exists to sell iPhones & iPads.

If this is just a refresh of the iPhone 4, I will be shocked and disappointed. Don't think Apple is foolish enough to do that though.
post #30 of 43
In terms of design, the iPhone 4 was a classic. The challenge for Apple is going to be screen size. I love my iPhone 4, but when I see some of what else is out there, my screen looks so small. Granted, those phones look so frigging cheap. But is there a happy medium? Sexy iPhone design with a bit bigger of a screen?
post #31 of 43
Quote:
Originally Posted by boeyc15 View Post

Not me... my 3GS is due for the second hand market.

Just bring it. But boy the websites will be swamped when they open for ordering.

The iPhone 5 launch in the US and around the world will be nothing short of sheer madness. And fun too, if you're into that kind of frenzy.

It will be a little nudge to the economy too.
post #32 of 43
Quote:
Originally Posted by cvaldes1831 View Post


That's right: every single snazzy Android handset, BlackBerry, etc. didn't impress as much as the previous iPhone.

Isn't that a bit like concluding that none of the newest supercars impress as much as the Ford Focus, because the Ford outsells them? IOW, a lowest-common-denominator product is likely to sell big, but that has noting to do with what impresses people.
post #33 of 43
Quote:
Originally Posted by AppleInsider View Post

The same survey suggests that customer interest will be significantly lower in case Apple announces a softer iPhone update, akin to the 3GS version of the iPhone that Apple released in 2009. In this instance fewer than 15% of mobile users would buy such a device.

Yeap. No iPhone 5, no iPhone for me this year. I'm not buying iPhone 4S.
post #34 of 43
Quote:
Originally Posted by NelsonX View Post

Yeap. No iPhone 5, no iPhone for me this year. I'm not buying iPhone 4S.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #35 of 43
Quote:
Originally Posted by TenoBell View Post

I've spoken to several people who think the current iPhone is 4G. Most people don't even understand what any of this stuff is anyway.

My iP4 owning friends also were under the impression they were on 4G - those who had any notion of what 4G is, that is.

And I could insert the snark here that WiMax and LTE don't meet the actual 4G spec either, however, the ITU decided last year to "officially" allow technologies that are moving toward the spec, including HSPA+, to

label themselves as such with their blessings. As in fact none of the actually deployed 3G technologies actually ever met that engineering spec as such.
Quote:
Originally Posted by sidste View Post

"When asked what potential features of a new iPhone they'd find most appealing, survey respondents said they'd want “improved battery life, increased processing speed, higher-quality screen resolution and stronger phone service.”

Maybe increased battery life, but I think iPhone 4 does pretty well. As for the others:
- how many people are complaining about processing speed? sure there are some gamers or techies out there who really care. I would say most people don't even notice.
- Higher quality screen resolution: Can it get any better?
- Stronger phone service. More a function of the service provider than the device.

This is why Steve Jobs does not listen to customers.

I'm looking for a new form factor for style points, and a major iOS upgrade for functionality improvements.

Again speaking of confusion, most of us aren't exactly sure where in-set processing issues leave off and 3G/4G speeds and signal strengths start in in terms of the frustrating latencies we experience.

As for style points, yes, in this arena it's still a bit like American cars in the '50's - what will this year's Chevy look like? The '55, '56 and '57 transitions were an amazing trifecta. But form factors may be likely to stabilize for a bit in a bit - until we get to things like roll-up flexi-screens and such..... ...so maybe with materials revolutions, maybe not.....
Quote:
Originally Posted by Santoanderson View Post

Apple is still in the business of selling handsets. You can argue all you want that the October 4th event is all about IOS5 and that hardware sales are moot, but they will be launching a new handset that day. You don't move your hardware launch to the middle of the holiday shopping season unless you plan on selling phones.

This is the most hyped device of the year. If the physical phone is an apparent duplicate of the model first seen almost 2 years ago, people aren't going to be impressed. There needs to be one helluva reason why I should buy this phone, and another 2 year contract. Otherwise people are going to move over to Google or hold onto their 3GS's and 4's contract-free.

It's from Apple. It's new. It's faster. It has a better camera. It has a different model number. It'll wring out iOS 5 and iCloud better than any other phone on the market. All people are going to need.

Quote:
Originally Posted by 2oh1 View Post

In terms of design, the iPhone 4 was a classic. The challenge for Apple is going to be screen size. I love my iPhone 4, but when I see some of what else is out there, my screen looks so small. Granted, those phones look so frigging cheap. But is there a happy medium? Sexy iPhone design with a bit bigger of a screen?

A slightly bigger screen in a non-Godzilla-sized phone is close to #1 on my list as well.

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post #36 of 43
The only thing unclear to me in this survey is how they described the difference between the iPhone 5 and the 4s. Assuming that they said the iPhone 4s was explained as a mere speed bump then this is wake up call for Apple. The least they should learn is that if they have one phone they should call it the iPhone 5.

Nevertheless a mere speed bump and a new camera after 16 months? If that's all on Tuesday then the stock will fall like a stone.
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post #37 of 43
I disagree. There is nothing wrong with today's iPhone 4. It's still the world's best selling cell phone. What you forget is the software. iOS 5 is going to be the big star Tuesday, I predict.
post #38 of 43
Quote:
Originally Posted by chabig View Post

I disagree. There is nothing wrong with today's iPhone 4. It's still the world's best selling cell phone. What you forget is the software. iOS 5 is going to be the big star Tuesday, I predict.

From a technological standpoint the iPhone 4 is quite sophisticated, but boy-oh-boy does the thing have a lot of legal baggage associated with it: first Brian Lam and then Antenna-gate. If I was Apple I would do everything in my power to make a phone that bears little resemblance to the 4.

IOS5 shouldn't, and won't be the star on October 4th. IOS5 got it's sole time to shine back in June at the WWDC. It's October; it's time to buy Christmas gifts; Apple's going to be demoing brand-new shiny hardware with huge price tags.
post #39 of 43
Quote:
Originally Posted by Santoanderson View Post

Antenna-gate

Which wasn't real.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #40 of 43
I think veracity goes out the window when the issue is making headline news. Had CNN run hypothetical (false) rumors about the iPhone 4 exploding in user's faces, people would still regard the iPhone4 as "the one that blows up in your face." It was less of a tech support problem and more of a PR nightmare.

So while Antenna-Gate can be argued as being non-existent, people still refer to the iPhone as "the phone that doesn't make calls unless you hold it this exact, specific way."
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