Originally Posted by shen
If you really think most people can read the box, you have a higher opinion of most people than modern psychology gives us reason to have. That isn't being illiterate, it is just that being able to reading, reading, and understanding it are three separate issues.
I am not saying most sales are made by trickery. In fact I suspect very very few are. It is more a matter of ignorance. People ignore what they don't care to be bothered with. A little confirmation bias, a little cognitive dissonance, next thing you know you bought the "totally way better than an iPhone" that happens to be all they have in stock. Welcome to the human mind.
I am not arguing psychology here. I simply stated that most people can read the box (97 - 99 percent literacy in the U.S.) and understand the difference between an Apple product and a Samsung product. IF they choose to ignore this and then claim ignorance instead of doing some basic research via a simple Google/Bing search (like the aforementioned radio celebrity who bought the side loading washer and dryer) deserve what they get.
Either way. These patent wars are out of control. Nothing good will come from them. We are just giving money to lawyers which could be used on innovation. So what if Samsung schleps a few products that are somewhat similar in appearance to the iPhone and iPad. Apple is still making a fortune and the only thing that will ruin Apple is Apple's hubris (see Sony's downfall in the digital music market). If they keep that in check, they will do well. The simple fact is NOT everyone is going to buy an Apple product.
Apple needs to accept this and move on and keep doing what they do best, create great (usually - cough Pippin cough) products. So what if Apple only makes 90% of the money they potentially could have made....it will still be in the BILLIONS of $$$. Sooner or later these copycats (as they are described here) will make a mistake and it will cost them dearly. Apple shouldn't be suing Samsung as it is a waste of money, time and energy. They SHOULD follow through with taking their semiconductor business away from Samsung as fast as possible. Not THAT will hurt Samsung.
Also, we need competitors in the market. It is just a bonus that the competitor makes a sub par product compared to Apple. Apple will do better by having someone buy a competitor's product and being disappointed with it. Apple might get new business, the competitor loses business, the competitor gets negative mind share, etc. This will have a much more profound effect that a bunch of lawyers (I hate lawyers - several friends and family members are lawyers - nothing but professional liars) siphoning $$$ from companies that could be used somewhere else.