Originally Posted by timgriff84
To reach the success of anyone buying the product you need decent ads. People arn't going out thinking they need a tablet and choosing the iPad.
Apple does not need to advertise much. All the secrecy and hype in the news is the best free advertising. You cant buy advertising like that. Just you watch come Oct 4th.. you wont be able to escape the media blitz.. the same goes for the next iPad.
Even grandma will hear about it in the retirement home. "That Apple, I hear they have a new and improved product that everyone is fighting over to get'.
there are so many iPhone and iPad in the market already, you see them everywhere and people LOVE apple product once they buy them. Word of mouth is also very powerful.
If the Fire is "loved" by its owners in the same way then it will succeed. The fact that we no one has actually been allowed to handle a Fire prevents us from figuring this out. Kindle eInk readers are certainly loved by their owners. Amazon has a great eBook store.. much better then Apple's (more selection and better prices in my experience).
However, extending Amazon's book reach to other content is questionable. If I was looking for on-line Music, Movies and Apps I would not be picking Amazon, personally. There are better options. As a eBook reader, the Fire is not as good as the Kindle eInks. It will be interesting to see if people are willing to trade optimal eInk reader capability in-conjunction with a rich eBook store for access to online Music, Movies and Application stores which are not market leading. If the Fire allows you to access you iTunes purchases and stores, NetFlix and the general open Android marketplace then it would stand a better chance of acceptance. Not sure Amazon will ever let that happen.
Heck they even control what you see on web sites via the Silk architecture. Oh I am sorry, you are saying you can't read the New York Times web site very well? Oh I am sorry.. have you considered buying a subscription to NYT via our Newspaper App?
I dont rule that out. You dont have access to the web from your browser... all you access is the Amazon servers. Think about it. They have this thing so locked down. All content comes from them. Amazon's books, music, video, and even the web.
Its the same game companies like Comcast/NBC-Universal are playing. The next step is for Amazon to merge with Comcast/NBC/Universal in order to realize the dream of Buy-N-Large Corporation (reference to Wall-E). "No need to adjust your TV set, we now control all you hear, see and buy"