I don't want a brick in my pocket and neither does the general consumer. The only way Apple can make the iPhone screen bigger without fragmenting the market is to scale it up (rather than increasing its resolution). It might have been nice on an edge-to-edge screen, but nowhere near as important as the speed/graphics updates. I'm glad they don't believe I want a brick in my pocket.
P.S. No, not like 'every other smartphone'.
An elegant redesign on the back would have been neat.
(Again, not an overly important feature).
P.P.S. If you're looking for a huge screen, give up on Apple. Not going to happen.
Edge-to-edge screen does not necessarily mean a brick in your pocket. That is a bit exaggerated. They could simply slightly increase the screen size while maintaining the current resolution and form factor. Just reduce the white space. That would have been a sexy change.