I can't make up my mind about yesterday's new IPhone launch.
On one hand, I am actually quite relieved by the iPhone 4S's relatively lacklustre update. Apple has been on such a breakneck course of new product launches since 2007, you couldn't help wondering how long they could keep it up. Everyone at Cupertino has been working at 100% capacity for some time. Those that fall by the wayside get fired; those who succeed get promoted. Without some kind of regular update timelines returning, i.e. bi-annual new product launches like everyone else, I feared the pace was unsustainable and it was only a matter of time before the rush to market produced a major failure. More than that, having to replace not only your Mac, but also your iPhone, iPad and IPod every 12 months was also getting to a tad expensive. I now feel under less pressure to replace my iPhone 4 immediately.
On the other hand, everyone wanted not only a slightly larger screen, but also a different case design without the fragile glass back. I think the iPhone 3GS was actually a better design than the 4. Would it have been too difficult to produce the design we all hoped to see? I guess one reason why many people are disappointed is that we have all developed sky-high expectations based on recent product releases. So, a mere upgrade after 15 months of waiting and valid criticisms against the IPhone 4 do make the iPhone 4S seem a bit like its a day late and a dollar short.
Any suggestion that Apple will introduce a second iPhone, the anticipated iPhone 5, seem wide of the mark. Just as Apple hasn't released an iPad 3 mid-season either. Why invest in new product before the competition shows any inkling of catching-up?
In the meantime, we have iOS 5, iCloud, Siri and a bunch of other software tweaks. Is that enough to make me upgrade? It might just be.