Originally Posted by linkgx1
That's IF Siri extremely successful. Again, it would only be limited to phones....so I'm not sure how Google would lose money. Google is the number 1 search engine.
Peple still use Windows PCs (most of the world) and Android phones so I'm not sure how the iPhone affects their business model. Siri is iOS and possibly OSX only-for now.
Siri could end up like Facetime where it drives sales, but isn't used majorly. In order for Siri to destroy google it would have to almost never make mistakes when I'm using my voice. And based on hands on previews, I don't think so.
Of course, with Siri now Google will have to compete. I used the voice on my Vibrant, but there was a lack of integration in many apps. I can almost guarantee there will be a huge competitor after Ice Cream Sandwhich is released.
One issue is that Google has a HUGE, GINORMOUS backcatalog of search algorithims that could be used.
Yes, search will change. Just like I think that the Xbox's integration with services like Xfinity could kill the current cable service as we know it.
I think you're kind of missing the point here. It's not about "search algorithms", it's about using AI to bring context aware answers via voice. The backend systems become transparent to the user-- Apple has plugged in Wolfram Alpha, but they could just as easily plug in Bing or Google or something in-house at some point.
More importantly, they can also plug in any number of narrowly focused web technologies, such as weather services, geolocation, e-commerce, ticketing agencies, etc., and have them work together to provide satisfying outcomes to your natural language inquires. Plus
they can tie that in with on-device apps and services (calendaring, address book, contacts list, user profile, etc) to create expanding functionality that changes the entire paradigm of "search" into "results" and "answers."
Search isn't some kind of fundamental human activity that must be honored, it's merely an artifact of how the internet has been structured to date. To disintermediate Google, all Apple has to do is change the terms of the customer relationship-- which is what they typically do. They don't "compete" in an existing business, they rethink that business from the ground up and create their own systems.
Sure there are a lot of PCs and Android phones out there, but there are a hell of a lot of iOS devices as well. If Apple shifts some large percentage of web activity on those devices away from Google that's a huge hit. It doesn't kill Google but it certainly deprives it of income it would otherwise have. It also begins the process of eroding mindshare-- of decoupling "Google" as a verb and "search" as a reflexive activity. Why bother with typing out some query that may or may not give me the results I'm looking for if I can just say "I want to buy tickets to the ballgame for tomorrow" or "what's the quickest way to get to the show?"
If Apple can pull this off (and I wouldn't bet against them) Siri is huge. It's a sea change in computer UI, and it neatly does an end run around the drawbacks of using very small devices for a broad range of computing tasks. Google should be very worried-- and no, they don't have some backlog of magic search algorithms that "could be used" because, again, it's not really about search algorithms. This is extremely sophisticated AI many years in the making, carefully tuned for Apple's hardware, and a great example of how Apple can compete with cheap and plentiful Android phones going forward.