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Originally Posted by
Dick Applebaum 
I think the difference is that you are looking for ulterior motives... (likely, there are some).
If by ulterior you mean marketing and PR, then sure. But not in the pejorative sense that it's most oft used. Again, just business.
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I am willing to accept what they say for what is regardless of contributing factors.
What they original stated was a lot more vanilla and could be interpreted to mean they didn't want to be overshadowed by Jobs passing. The
All Things D update makes it more specific to a time mourning.
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What is to be gained by believing the worst in a gesture like like this?
How finding the truth the worst? How is looking for the happy answer and ignoring all other options ever good except to ease one's own soul?
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What is to be lost, by accepting what they say as being what they say it is?
What is to be gained from not looking at all possibilities?
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There are times in life when it does't need to be a zero-sum game.
Don't hate the player 
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Have you ever done something for someone with no thought of repayment or recognition... I'm sure we all have?
Do you not feel better when you do for others? Is that not a gain in and of itself?