Originally Posted by Simsonic
You dont get it! I laughed at the TV screen. The CNBC stock analysts smugly snickered to each other about how the new product being presented by Steve Jobs was going*flop. They agreed that he may have lost his magic. Their argument centered on three things:
1) Its name was undesirable. It reminded people of a feminine hygiene product.
2) It was doomed to fail. Other companies like Dell, IBM and Microsoft provided similar products in the past. Barely anyone bought them.
3) There was no obvious need for a new in-between device.
That event, when the iPad was introduced by Steve in early 2010, combined with the early reaction from the media, changed me. I had an epiphany. I remember seeing the same media responses for the iPod and iPhone events. How did they not notice what was so obvious? I, like Steve, imagined doctors showing patients digital x-rays with the iPad. I saw teachers using it in classrooms and students doing homework with it. Dads would use it for presentations and reports. Moms could read emails and magazines, perusing websites and playing games, all on the couch. Kids would watch TV and movies in the back seat of the car. I saw what Steve saw. There was only a small minority that knew right from the beginning what a revolutionary device it was. Soon, within months, iPad fever caught on.
Now, I see a similar response to the iPhone 4S. We waited a year and a half for this? is what some people question. I see blogs and news reports all touting how lackluster the iPhone 4S is. People wanted a redesigned phone with LTE 4G speed. They wanted NFC (near field communications) where they could swipe and pay. They wanted a bigger screen that looked like some of these monsters Google and Samsung are producing. Well, guess what?
You dont get it. Again.
We all know that the difference between Apple and other companies is Apples ability to take products and technologies, sometimes other companies creations, and makes them more beautiful, relevant and practical. They have done this better than anyone in history. Now, we are witnessing their best work and Steve Jobs masterpiece, and barely anyone seems to notice.
I am not talking about the 8MB camera or the world phone capabilities or the dual antenna of the iPhone 4S. I am talking about two things that are about to change our world forever.
1) Cloud computing. No longer will we be restricted to one laptop or desktop for our documents, pictures, video, email, software, songs, art or anything else. Where we go, our stuff goes. On any device. iPhone, MacBook, iMac, iPad. Yes this technology existed in other devices, but as it was,*it lacked*functionality. The iOS 5 release changes that.
2) Artificial Intelligence. Siri on iPhone 4S lets us use our voices to send messages, schedule meetings, place phone calls all by talking the way we talk. Apple states that we are actually having a conversation with our iPhone. In reality, this is the first device that has a UI (user interface) that is verbal and functional throughout the core system. This technology has been around for a while, but it has never been applied properly and it was never very accurate. We have seen it is movies and our dreams, but that is where it stayed.
Do you get it yet? Now is the time and now we have the right devices. The customers (us) have matured. Steve saw a dad waking up in the morning and saying Siri, start my coffee, and then the iPhone would send a message to the coffee maker. Steve wanted Moms to say Siri, how do I get rid of this rash? while they held the camera to their arm. Siri would recommend an anti-fungal cream.
Steve could see a child asking Siri, where is Grandpa? only to find out he is a few blocks away driving in the childs direction. Steve saw a million possibilities.
The iPhone 4s is much bigger and more special than most people yet realize. iCould is the proliferation of digital freedom. Siri is the beginning of verbal user interfaces combined with artificial intelligence.
We are about to go on a ride that is limitless. Steve got it. Soon, we will all get it.