Originally Posted by addabox
Why are we assuming that Apple will be doing data mining with whatever passes through their Siri servers at all?
Apple isn't an ad company, doesn't sell ad impressions for a living. While I could see them using anonymized data to improve services, I think it's a stretch to imagine that they'll simply do what Google does with what data is available to them.
Originally Posted by solipsism
I'm not implying they'd do anything like Google or Facebook. I full expect them to use the data to better the services they offer without selling said data to 3rd-parties. I'm using data mining in the most generic sense here, the same why they mine the data of your iTunes Library for Genius.
The fact is that Apple is already aggregating and mining user data via iTunes and iDevices. Are they using the data like G or FB? So far, no. And I have strong reasons to believe they will not go down that road. Nevertheless, they need to build their own database in order to become independent of a specific search engine. So the potential and the need for aggregating Siri user data could be more expansive than that.
Siri, if it is to become widely successful, needs to keep learning over time. I am speculating here, but part of the learning is storage and charting of its success. Perhaps, over time, individual data patterns are stored not for advertising purposes but rather to improve accuracy of translation and interpretation. Individual preferences, after all, are part of context.
Furthermore, at the risk of repeating myself, Siri is effectively a new type of portal which enables Apple to be the broker to choose the search engine it prefers based on context. We have seen how a restaurant search is relayed to Yelp. Why not Zagat (i.e. Google)? What about search for airfares, etc.? This could "siriously" disrupt the mobile search game.