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Apple rumored to counter Amazon Kindle Fire with 'iPad mini' in 2012

post #1 of 134
Thread Starter 
Spurred by the recently announced Amazon Kindle Fire and its $199 price, Apple is rumored to be exploring a new low-cost iPad for release in the first few months of 2012.

Analyst Brian White with Ticonderoga Securities has been touring China and Taiwan and meeting with component suppliers, where he has heard rumblings of a so-called "iPad mini" arriving next year. The "mini" name doesn't necessarily refer to the size of the device, he said, but a lower entry-level price.

He said such a device is expected to arrive in the first few months of 2012, allowing Apple to tap into a "more price sensitive consumer segment," and also fend off the Amazon Kindle Fire, the retailer's first entrance into the touchscreen tablet market.

"We believe this lower priced iPad could be priced in the mid-to-high-$200 range," White wrote in a note to investors. "We expect this will be followed by a much more powerful, feature rich standard-priced iPad 3 in (the second quarter of 2012)."

If Apple were to address a lower cost market in 2012, it would come around the same time that Amazon is expected to introduce a more powerful touchscreen tablet with a larger form factor. The forthcoming Amazon Kindle Fire sports a screen size of 7 inches, compared with the 9.7-inch display of the iPad.

In October of 2010, late Apple co-founder Steve Jobs slammed rivals who were building 7-inch tablets, saying the screen size was too small for users. He said that manufacturers of those devices would need to ship sandpaper with their 7-inch tablets so users could file down their fingers to the point where they could hit smaller targets on the screen.



Still, rumors that Apple plans to release a new device with a screen size between an iPad and an iPod touch have cropped up on occasion. But White said Apple's goal in addressing the lower end market may be to build a cheaper device, rather than a smaller one.

He said a low-cost iPad could result in big sales in China and other developing parts of the world. he also believes there is a major market opportunity in developed areas like the U.S. and Europe.

Leading up to last week's iPhone 4S announcement, many analysts, including White, expected that Apple would build a new, low-cost iPhone model that could be sold contract-free, allowing Apple to tap into a huge prepaid smartphone market worldwide. Instead, Apple decided to keep the iPhone 3GS in its lineup, offering the GSM phone for free with a two-year contract, or for $375 unlocked.
post #2 of 134
They won't do this.
post #3 of 134
I can't say we haven't been here before.
post #4 of 134
This will not happen.
post #5 of 134
Obviously garbage.

They might continue selling the iPad 2 at around the $350-$400 price point once the iPad 3 is released.

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post #6 of 134
Well, we've got at least another 3 months before the next roll out... so let the bs rumours begin. These pages have to be filled with something...
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post #7 of 134
iPad mini = iPod Touch.
post #8 of 134
Quote:
Originally Posted by AppleInsider View Post

Spurred by the recently announced Amazon Kindle Fire and its $199 price, Apple is rumored to be exploring a new low-cost iPad for release in the first few months of 2012.
.

Do these analysts stop and think about what they are saying before they say it. Apple has rarely been a responder to competitors in this way. If they are placing a cheaper device it is something they've been working on for some time and not in a knee-jerk reaction to the Kindle Fire.

I still don't expect a Fire like device. The iPad is dominant with its current form factor and features. Steady upgrades should do it well.
~Tokolosh
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~Tokolosh
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post #9 of 134
Haha... Not this time, rumor mill.
post #10 of 134
I'm not even going to give this ridiculous rumor the satisfaction of a reply. Oh damn!
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #11 of 134
Quote:
Originally Posted by Crowley View Post

Obviously garbage.

They might continue selling the iPad 2 at around the $350-$400 price point once the iPad 3 is released.

Word!


Quote:
Originally Posted by irnchriz View Post

iPad mini = iPod Touch.

Although the original post says "mini doesn't necessarily mean size but the price", but yes, I agree with you. Those who want a cheaper iPad, there always has been an iPod touch for you.
post #12 of 134
Quote:
Originally Posted by irnchriz View Post

iPad mini = iPod Touch.

Spot on.

May get iPod Touch with a larger screen next year to combat the Fire, PSP, etc. Hope so.
post #13 of 134
Haha. Thats the first thing that came to my mind when I read the headline.

Quote:
Originally Posted by irnchriz View Post

iPad mini = iPod Touch.
"In a perfect world humans would co-exist harmoniously like a rainbow. A multitude of colors. Each layer vibrant and clear and alone, but in unison breathtaking."
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"In a perfect world humans would co-exist harmoniously like a rainbow. A multitude of colors. Each layer vibrant and clear and alone, but in unison breathtaking."
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post #14 of 134
Not gonna happen!
post #15 of 134
You're right! Me neither!


Nuts!


Quote:
Originally Posted by digitalclips View Post

I'm not even going to give this ridiculous rumor the satisfaction of a reply. Oh damn!
post #16 of 134
iPhone mini ? iPad mini absolutely rubbish why won't hey just make the price of the iPod touch lower since from $229 it went to $199 but what about the other models:|
post #17 of 134
Apple's solution to this would seem elementary.

Like with the iPhone line, when the iPad3 is released next year, continue to offer the iPad2 at a reduced price. A 16GB iPad2 priced at $350 [$150 off the current MSRP] would certainly expose Apple to a broader market. Why would Apple put it's energy into developing an entirely new low cost version of the iPad?

Apple will never try to compete directly with the Kindle Fire on price. Amazon and Apple's revenue model is COMPLETELY different. Amazon sells the Fire at a break-even or loss price because they're goal is to drive people to Amazon content. Apple is primarily interested in selling the hardware, and iTunes, iBooks, and the AppStore are in support of that.

The fact that these analysts can't grasp this basic concept boggles my mind.
post #18 of 134
This news just reminds me of Mac World 1998

http://youtu.be/LWuR88AIKLg?t=6m12s


Just watch it

Quote from the movie "we only need 4 great products with 4 A-teams working on each one of them!"

post #19 of 134
Dirty, rotten black lies! I seriously doubt Tim Cook would just say screw you Steve WE believe their is a market out there for smaller tablets. Thats just my take on it. Maybe a price reduction but even then I don't really see it unless the Fire really burns Apple in sales.

Then again I'd welcome a price cut or a lower cost iPad...either way WE win.
post #20 of 134
Well, I guess now that the iPhone 4S has been revealed and is out, we must kickstart a whole new round of entirely madeup rumors about the next most likely product update from Apple.

If I may try my hand at it:

Quote:
Apple is going to launch an iPad Art Pro, with a 15" display and a stylus option hardware switch that will turn off touch and fall back in pure stylus mode.

This device is rumored to be targeted to professional artists and will come packed with a new addition to the Apple's iWork suite: iArt, a Photoshop competitor. The switch to stylus will make it ideal for artists, the bigger canvas will be ideal for artistic expression and the ability to turn off touch will allow them to not wory about wearing gloves or risking their palms generating unwanted touch input.

To aliviate weight issues, the new larger iPad Art Pro will have an new patented unscratchable plastic screen instead of glass.

Now THATS a rumor!!!!
post #21 of 134
Unless Apple is going to loose profits, I don't see them going any lower than $399 on the iPad 2 next year when the iPad 3 comes out. Apple is not know for competing on price, but on value. However, fact of the matter is that for a good chunk of what most users do on an iPad (watch movies and tv shows, read books, surf the web, check e-mail), you don't need a powerful CPU or a 10" IPS display to do it, but a solid OS with good UI and a well-stocked content store, both of which the Kindle Fire has.
post #22 of 134
Don't buy it.

iPod mega, maybe, but I don't think they'll stray from the current size for tablet apps.

Regardless of what people think or say, screen sizes do impose a limit on practical use. I had a difficult time getting used to web development even on my original 12" iBook screen. There were just too many things open and jumping around was a pain on such a small screen.

Now, the standard iPod/iPhone interface on a larger screen would actually work!
Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #23 of 134
These anal-ysts gets totaly drunk and then they make predictions. Since iPhone 4S/5 cold shower, everybody knows that apple will make just very limited changes to their upcoming products. No other iPhone\\iPad mini, cheap, low end... cmon
post #24 of 134
Quote:
Originally Posted by irnchriz View Post

iPad mini = iPod Touch.

Absoltely agree. They already have this market taken care of.

The Kindle fire is great and all, but it has to really take hold and be an actual threat before Apple would do something like this.
post #25 of 134
Quote:
Originally Posted by dagamer34 View Post

Unless Apple is going to loose profits, I don't see them going any lower than $399 on the iPad 2 next year when the iPad 3 comes out. Apple is not know for competing on price, but on value. However, fact of the matter is that for a good chunk of what most users do on an iPad (watch movies and tv shows, read books, surf the web, check e-mail), you don't need a powerful CPU or a 10" IPS display to do it, but a solid OS with good UI and a well-stocked content store, both of which the Kindle Fire has.

I can actually see a $299 iPad 2 with 8GB of memory and no cammeras, or at least only with a front facing cammera, existing alongside the iPad 3.
post #26 of 134
Quote:
Originally Posted by uncore View Post

These anal-ysts gets totaly drunk and then they make predictions. Since iPhone 4S/5 cold shower, everybody knows that apple will make just very limited changes to their upcoming products. No other iPhone\\iPad mini, cheap, low end... cmon

Technically they did introduce 2 low end iPhones:

A new iPhone 4 with 8GB of storage (they started at 16GB before so this is a new model) for $99 and a free iPhone 3GS.

It will get fun next year, when I take it the iPhone 5 will become the 199 model, the 4S the $99 model and the 4 the free on contract model. At that point ATT wont be the only US carrier offering a free iPhone model.
post #27 of 134
Quote:
Originally Posted by Shaun, UK View Post

Spot on.

May get iPod Touch with a larger screen next year to combat the Fire, PSP, etc. Hope so.

indeed, if you want to tag the tough as an ipad mini it needs a bigger screen...
post #28 of 134
They've been saying this about the iPad (AND the iPhone for that matter) since the second generation came out, yet they have been the best selling things in their product category. If it ain't broke, don't fix it!

In the words of the late, great Steve: "Get RID of the crappy stuff!"
post #29 of 134
LMFAO. Because iCloud/iOS 5 wasn't enough to talk about today?
post #30 of 134
Some of you guys might want to read the whole story. It explicitly says that "mini" doesn't necessarily mean smaller, just cheaper.

All you have to do is look at the iPhone lineup to see how they could arrive at cheaper -- keep the iPad 2 around after the iPad3 comes out, but at a lower price and only an 8 or 16 GB version.

Something else to keep in mind -- Apple has an obvious way to subsidize hardware if they want to go that route -- they can require a two-year iCloud "contract".

Bottom line is that there are a lot of ways for Apple to offer a cheaper iPad while preserving margins and without selling a 7" device.
post #31 of 134
Quote:
Originally Posted by Tokolosh View Post

Do these analysts stop and think about what they are saying before they say it. Apple has rarely been a responder to competitors in this way. If they are placing a cheaper device it is something they've been working on for some time and not in a knee-jerk reaction to the Kindle Fire.

I still don't expect a Fire like device. The iPad is dominant with its current form factor and features. Steady upgrades should do it well.


next year or 2 years from now expect the kindle fire or water or air or whatever it's going to be called to be 10 inches and $199. apple needs to release a cheap ipad just to keep amazon at bay
post #32 of 134
Quote:
Originally Posted by Tharsman View Post

I can actually see a $299 iPad 2 with 8GB of memory and no cammeras, or at least only with a front facing cammera, existing alongside the iPad 3.

"Hey, I have a great idea."

"What's that?"

"Let's TAKE OUT THE CAMERAS in a device for which people screamed to have cameras."

"Okay."

"Because they're obviously what costs the most about said device."

"Yep."

"And it's not like having said cameras is important to our business position of pushing the FaceTime feature or anything."

"Nope."

"Right, get on it!"

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #33 of 134
Selling the iPad2 at a lower price after the "iPad3" comes to market makes the most sense. Apple could discount the devices by $100-150. By next year component prices like the cost of the touch screen, Flash, etc will have dropped at least by a 1/3 on the average. This way, the inventory and manufacturing stays simple. The iPad3 could have a retina display, quad core ARM, etc to justify the usual pricing.

Apple does no see to like making Jr versions! Anybody here who has been around and remembers the IBM PC Jr with the chicklet keyboard?
post #34 of 134
Wasn't even going to read it before posting what I am going to post, then read it anyway, but stopped the word "analyst".

Bullshit, bullshit, bullshit, abso-friggin-lutely-bullshit! Of the lowest order.

AI, please quit with this shit, please, as if the whole iPhone 5 wasn't over the top, please know where the limits of readers patience is, you know this is BS, we know it's BS, so if you still feel the need to publish it, at least call it out as BS. Perhaps if there were more articles titles "Analyst BS strikes again" we would at least know you are being honest that it's a lot of shit thats likely not worth reading but for a laugh.

It stands to reason, if Apple thought 7" was the right size for an iPad, they would have done it already, and not scramble to produce one just because someone else has made one that you can't even buy yet which is being sold at a loss.

Rant over.

Hi, everyone
post #35 of 134
Meh... sounds like the IBM PC Jr with the chicklet keyboard!
post #36 of 134
Quote:
mid-to-high-$200 range

So the price of a 8-16GB iPod Touch with a 3.5" screen.

Now, let's think about it.
iPad apps are totally out of the scope because you can extend a iPhone/iPod app but you can not shrink an iPad app. So, this is basically, just big iPod Touch. Nothing added, just bigger and bulkier and lower density screen. The iPod Touch DX for people who can't read on small screen.

So this iPad mini will only target cheap old people. That's what I call niche market.
post #37 of 134
Being linked to Apples apps (iTunes, Apps Store, etc) is better than being tied to Amazons stuff with Fire. I don't see Apple clamoring to make a $199 tablet....they will just discount iPad2 when iPad3 arrives.
post #38 of 134
Quote:
Originally Posted by Crowley View Post

Obviously garbage.

They might continue selling the iPad 2 at around the $350-$400 price point once the iPad 3 is released.

This is the most likely scenario. Although personally I think they could move the current 16GB WI-fi only iPad 2 to $299 - maybe by downgrading the storage to 8GB like they just did with the iPhone 4. Should be totally doable, considering they were clearing out original iPads at $349 last year with a full 16GB on board.

Then, an A6-powered retina display model could take over the $499 pricepoint.

No one would buy a 7" $199 Kindle Fire if they could get a 10" iPad for just $100 more. Apple doesn't have to have a product to match the 7" Fire (like this article suggests); they just need to make the Fire an unreasonable alternative.
post #39 of 134
Quote:
Originally Posted by irnchriz View Post

iPad mini = iPod Touch.

For those of us with poor eyesight... an iPod Touch with a 5-7 inch screen size would be quite welcome. Keep the same pixel count and basic innards... just make it bigger. The mid-sized form factor has been well validated by many tens of millions of Nooks and Kindles.

Frankly I don't put much stock in the concerns about messaging and market focus. Given that you can buy an Apple laptop with screens of 11", 13", 15" and 17" sizes... What's so stunningly wrong about an iTouch/iPad Range of 3.5, 6.5 and 9.7?

If Apple is really that worried about a chaotic, confused product line, maybe they need a "hobby" page for the Apple Store... a place where they can stick products the market seems to be asking for... but which might otherwise clutter Apple's focus.
Apple's I've owned: AppleTV2; Ipad2; Iphone4; Iphone3; 13" 2010 MBP; 13" CoreDuo MB; 14" iBook (1 Ghz g4); Powerbase 240; PB 5300; Newton; PB 800; Mac LC; Mac plus; Mac 512; Apple II+.
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Apple's I've owned: AppleTV2; Ipad2; Iphone4; Iphone3; 13" 2010 MBP; 13" CoreDuo MB; 14" iBook (1 Ghz g4); Powerbase 240; PB 5300; Newton; PB 800; Mac LC; Mac plus; Mac 512; Apple II+.
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post #40 of 134
Quote:
Originally Posted by Blastdoor View Post

Something else to keep in mind -- Apple has an obvious way to subsidize hardware if they want to go that route -- they can require a two-year iCloud "contract".

No way will this ever happen.

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