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LG, AU Optronics allegedly supplying 7.85" iPad screens to Apple

post #1 of 117
Thread Starter 
Rumors of a "mini" iPad continue to persist, with a new report out of Taiwan claiming that Apple has purchased 7.85-inch displays for a smaller version of its touchscreen tablet.

The screens were reportedly purchased from LG Display and AU Optronics, according to Taiwan's Economic Daily News (via Google Translate). The new display will allegedly feature the same resolution as the current 9.7-inch screen on the iPad 2, and the smaller iPad is expected to ship in early 2012.

The new form factor and assumed cheaper price are said to be an effort to counter Amazon's recently announced Kindle Fire. That Android-powered hardware will cost $199, or less than half the price of the $499 16GB Wi-Fi-only iPad.

The report said Apple is also hoping a smaller iPad model will help the company gain even more traction in emerging markets across the world, where a lower entry price would be welcomed. It noted that high tariffs make Apple products very expensive in mainland China.

Tuesday's report is the second in less than a week that has suggested Apple is exploring a new, cheaper iPad for release in the coming months. Last Wednesday, analyst Brian White with Ticonderoga Securities said he has heard that Apple will release a less expensive -- but not necessarily smaller -- iPad in the first few months of 2012.



A year ago, Steve Jobs, the late co-founder of Apple, criticized rivals building 7-inch tablets, saying that screen size is too small for users. He quipped that manufacturers of those devices would need to ship sandpaper with their 7-inch tablets, so users can file down their fingers to the point where they can hit smaller targets on the screen.

Even after those comments were made, claims of a new device with a screen size somewhere between an iPod touch and an iPad have persisted. But Jobs said he feels a screen size of about 7 inches is "too small to express the software," as evidenced by Apple's own user testing.
post #2 of 117
Fools... this is the iPhone 5 screen... people want big phone screens, Apple will blow you out of the water, with not 4, not 5, but 7" screens!

rumors....;-)
post #3 of 117
Nope.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #4 of 117
Another BS report. 7-8" iPad- not gonna happen.
post #5 of 117
Maybe these are for the remotes on the long rumored but never coming Apple TV's haha
post #6 of 117
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post #7 of 117
iPad mini? I think it can even have retina screen, by compressing pixels from current iPad screen. This way developers don't have to change any graphics for the new iPad mini. I would love something like it, though. Would be perfect to compete with Kindle and cheaper tablets.
Apple had me at scrolling
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Apple had me at scrolling
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post #8 of 117
Why would Apple spend time developing an additional all new device with a form factor that they're on record of saying isn't ideal for the customer when all they would need to do to introduce a cheaper iPad is wait until they release the iPad 3 at the current prices, but with whatever new features it has, and then drop the price of the iPad 2 to $300-$400 (or less if they can get the build cost down), only sell a 8 GB or 16 GB version, just like they've done with the iPhone the last few iterations, and viola...cheaper entry-level iPad for them with little-to-no additional research and development.

Not sure what the current cost for apple is to make an iPad 2, but wasn't it around $300 per device? That should only get cheaper for them as they produce more and the tech gets older and cheaper. They get it under $300, I could see them easily keeping the iPad 2, one of the most popular devices them (or anyone) has ever made, and selling it for $300. They still make money on the device and gets people into the Apple/iTunes ecosystem and they make money there. Even at $400 would make a good dent.
post #9 of 117
Quote:
Originally Posted by AppleInsider View Post

. . . "to small to express the software," as evidenced by Apple's own user testing.

I wince, but don't complain, when ordinary posters don't know the difference between "to" and "too," but Apple Insider? Just a typo, of course . . . you really do know that it should have been too . . . I hope . . .

Edit: I see it's been corrected; must have been a typo.
post #10 of 117
Quote:
Originally Posted by MacRulez View Post

Those who underestimate Steve Jobs took those comments literally, believing that Apple will somehow consider the iPad 2 the end of innovative form factors...

Don't mis-underestimate the Jobs.
On a serious note, I think this one will pile up with the rest of the iPad rumors, it's probably a manufacturer looking to run their 7" setup, and decided that a rumor might encourage the market.
bb
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bb
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post #11 of 117
Utterly meaningless rumor.

It's likely that Apple has received samples of every single commercially viable flat panel display, regardless of size or type (LCD, AMOLED, etc.). As a matter of fact, if you were a LCD panel manufacturer, you'd be begging to send Apple some engineering samples. After all, you'd be ecstatic if you could score a 10 million unit purchase order.

It's probable that Apple had had 5", 7", 15", 17" iPads sitting in a lab in Cupertino for years. It's probable those labs have 3.7"/4"/4.5" iPhones, an iPhone with an LTE chip, an iPhone with a WiMAX chip, an iPad running OS X, a MacPro with a Blu-ray drive, an A5 iPod touch with 3G cellular data and more combinations of parts and features.

Alleged stories of sampled parts are devoid of any importance.
post #12 of 117
This article would've been funnier if it claimed that the display was 16:9. I bet the guy in charge of Hard Candy has already spent money creating cases for it, sight unseen.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #13 of 117
Quote:
Originally Posted by AquaJAWS View Post

Why would Apple spend time developing an additional all new device with a form factor that they're on record of saying isn't ideal for the customer when all they would need to do to introduce a cheaper iPad is wait until they release the iPad 3 at the current prices, but with whatever new features it has, and then drop the price of the iPad 2 to $300-$400 (or less if they can get the build cost down), only sell a 8 GB or 16 GB version, just like they've done with the iPhone the last few iterations, and viola...cheaper entry-level iPad for them with little-to-no additional research and development.

Not sure what the current cost for apple is to make an iPad 2, but wasn't it around $300 per device? That should only get cheaper for them as they produce more and the tech gets older and cheaper. They get it under $300, I could see them easily keeping the iPad 2, one of the most popular devices them (or anyone) has ever made, and selling it for $300. They still make money on the device and gets people into the Apple/iTunes ecosystem and they make money there. Even at $400 would make a good dent.

Never take what a CEO says literally as they wouldn't be a good CEO if they just blabbed all of their plans to their competitors. Steve Jobs has also said in the past that he wouldn't make the following things: a phone, a tablet, and a video iPod. Lo and behold, we have all of those things! Companies have also been know to change their mind about things they previously said. And believe me, if the Kindle Fire takes off in sales, they will strongly consider releasing a smaller device.

The only time CEOs are forced to say the absolute truth (or nothing at all) is when talking to investors. Anything else is a PR stunt with a high likelihood of misdirection.
post #14 of 117
Quote:
Originally Posted by cvaldes1831 View Post

It's probable that Apple had had 5", 7", 15", 17" iPads sitting in a lab in Cupertino for years. It's probable those labs have 3.7"/4"/4.5" iPhones, an iPhone with an LTE chip, an iPhone with a WiMAX chip, an iPad running OS X, a MacPro with a Blu-ray drive, an A5 iPod touch with 3G cellular data and more combinations of parts and features.

Sounds like the island of misfit prototypes.
post #15 of 117
Apple clearly need to diversify since the iPad is doing so badly.

censored

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censored

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post #16 of 117
Quote:
Originally Posted by un_plug View Post

Another BS report. 7-8" iPad- not gonna happen.

A 11" iPad is far more likely, although I would probably stick to the 9.7", unless....
post #17 of 117
Quote:
Originally Posted by Tallest Skil View Post

Nope.

This.
post #18 of 117
Quote:
Originally Posted by dagamer34 View Post

Never take what a CEO says literally as they wouldn't be a good CEO if they just blabbed all of their plans to their competitors. Steve Jobs has also said in the past that he wouldn't make the following things: a phone, a tablet, and a video iPod. Lo and behold, we have all of those things! Companies have also been know to change their mind about things they previously said. And believe me, if the Kindle Fire takes off in sales, they will strongly consider releasing a smaller device.

The only time CEOs are forced to say the absolute truth (or nothing at all) is when talking to investors. Anything else is a PR stunt with a high likelihood of misdirection.

Nope - this is FUD. Apple has the market for iPads. Folks want an iPad not a wannabe iPad. If Apple wants a "cheaper" iPad to hit a market that new development can not penetrate at a reasonable cost - all they have to do is take a page from the iPhone book and allow the original iPad to continue or use iPad2 as the low cost stalking horse when iPad3 hits the market. Do not be deluded by the rumor mongers. Steve had more than enough time to beat sense into Apple, and it will be years before someone else has an idea in this area that will gain traction. For the next decade the normal question at Apple (not to upset any folks out there as I paraphrase) will be "What would Steve do?" And this ain't it.
post #19 of 117
Quote:
Originally Posted by Rob55 View Post

Sounds like the island of misfit prototypes.

Apple likely prototypes dozens, if not hundreds of design combinations and only one will get the green light. There are probably a bunch of iFrankensteins in those labs, stuff built on the "wishlist" specs of AI commentors.

However, there are probably some gorgeous devices that are way too expensive to bring to market at this time. My guess is there's a fabulous Retina Display iPad in a Cupertino lab right now.
post #20 of 117
Could this be a remote for the Apple TV? Just a thought...
post #21 of 117
Quote:
Originally Posted by MacRulez View Post

Those who underestimate Steve Jobs took those comments literally, believing that Apple will somehow consider the iPad 2 the end of innovative form factors.

But those of us who've been using Apple products for more than a few years understand that Steve is often simply distracting the competition from his own next move. We recall earlier comments from Steve about Apple not getting into the music business, that it won't get into the phone business, or even tablets.

That's a diplomatic way of saying sometimes Apple changes its mind, and is sometimes wrong but not too proud to change its course (even without any admission). And sometimes, they talk out of both sides of their mouths like any other business.
post #22 of 117
Why would Apple want to compete with the money losing hardware model of Amazon Kindle Fire?

Exactly - they are doomed to failure as Amazon gives away devices at cost (or worst). Clearly Apple wants to lose money faster than Amazon will in this area. Thus the need for a smaller screen - more development and start up costs to incur... Geez.. this sounds like a Federal Government ploy to prepare for a bailout request in 2013.
post #23 of 117
so Apple sold 13 million of these iPads and now we need a smaller one? NOT.
post #24 of 117
Quote:
Originally Posted by ChrisRankin View Post

Could this be a remote for the Apple TV? Just a thought...

A remote larger than the actual Apple TV? Yeah, no.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply
post #25 of 117
Quote:
Originally Posted by AquaJAWS View Post

Why would Apple spend time developing an additional all new device with a form factor that they're on record of saying isn't ideal for the customer when all they would need to do to introduce a cheaper iPad is wait until they release the iPad 3 at the current prices, but with whatever new features it has, and then drop the price of the iPad 2 to $300-$400 (or less if they can get the build cost down), only sell a 8 GB or 16 GB version, just like they've done with the iPhone the last few iterations, and viola...cheaper entry-level iPad for them with little-to-no additional research and development.

Not sure what the current cost for apple is to make an iPad 2, but wasn't it around $300 per device? That should only get cheaper for them as they produce more and the tech gets older and cheaper. They get it under $300, I could see them easily keeping the iPad 2, one of the most popular devices them (or anyone) has ever made, and selling it for $300. They still make money on the device and gets people into the Apple/iTunes ecosystem and they make money there. Even at $400 would make a good dent.

History says that Apple has gone back on what it has panned in the past. I would rather have a 7 inch version of the ipad personally.
post #26 of 117
Welllll ....

7.85 inches isn't 7 inches -- it's 7.85 inches.

Right?

Right .....?

/nervous, uncomfortable laughter
"Technology Alone Is Not Enough -- Married With The Liberal Arts & The Humanities,
It Yields Us The Results That Make Our Hearts Sing." - Steven P. Jobs
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"Technology Alone Is Not Enough -- Married With The Liberal Arts & The Humanities,
It Yields Us The Results That Make Our Hearts Sing." - Steven P. Jobs
Reply
post #27 of 117
There is no way Apple could release an 7-8" mini iPad for half the price and not have it destroy iPad sales... I love my iPad 2, but if I could have purchased an iPad mini for $250, I would have. So would have many, many other people....

If I were to guess, these LCD screens will find themselves attached to iMacs in some capacity in the near future...
post #28 of 117
Why a small iPad better a BIG IPod Touch ? Would kick Kindle fire in the bottom !
Would not dilute the iPad but upgrade the touch. could use same pixel count like the iphone retina display,
post #29 of 117
Quote:
Originally Posted by MacRulez View Post

Those who underestimate Steve Jobs took those comments literally, believing that Apple will somehow consider the iPad 2 the end of innovative form factors.

But those of us who've been using Apple products for more than a few years understand that Steve is often simply distracting the competition from his own next move. We recall earlier comments from Steve about Apple not getting into the music business, that it won't get into the phone business, or even tablets.

The iPad 2 isn't the end of the line. The line will grow, and eventually be completely replaced by something entirely new.

Apple is not sitting still.

Exactly.
post #30 of 117
Quote:
Originally Posted by cvaldes1831 View Post

...My guess is there's a fabulous Retina Display iPad in a Cupertino lab right now.

If this, I have very little doubt. Now if they'd only release the new Mac Pros, I'd be a happy camper.
post #31 of 117
Quote:
Originally Posted by cvaldes1831 View Post

It's probable that Apple had had 5", 7", 15", 17" iPads sitting in a lab in Cupertino for years. It's probable those labs have 3.7"/4"/4.5" iPhones, an iPhone with an LTE chip, an iPhone with a WiMAX chip, an iPad running OS X, a MacPro with a Blu-ray drive, an A5 iPod touch with 3G cellular data and more combinations of parts and features.

I give it a week before one of these turns up on eBay
post #32 of 117
Quote:
Originally Posted by ChrisRankin View Post

Could this be a remote for the Apple TV? Just a thought...

iphone. ipad. both already decent remotes. i doubt there are many appletv owners that don't have one or the other or both
:-D * * * * * * * * * * * * * * * *
Reply
:-D * * * * * * * * * * * * * * * *
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post #33 of 117
Apple has a history of bumping the older iOS devices down the line as the new inexpensive option(s)

They didn't create the long analyst rumored iPhone-Mini did they?

The iPad1 or iPad2 (or both) will become the price sensitive option when the iPad3 drops.

Just like the 3GS and 4 are now that the 4S has dropped.

They get pricing diversity without the additional cost of constant retooling.

I think Steve meant it when he said 7" was too small.

His comments were based on a human size factor (fingers), not on a behavior like when he diverted with 'nobody reads anymore' before Apple did iBooks.

The iPad Mini = Your iPhone / iPod Touch
post #34 of 117
Quote:
Originally Posted by bloggerblog View Post

Don't mis-underestimate the Jobs.
On a serious note, I think this one will pile up with the rest of the iPad rumors, it's probably a manufacturer looking to run their 7" setup, and decided that a rumor might encourage the market.

The iPad rumour pile. It will keep growing but mostly with copies.

Quote:
Tuesday's report is the second in less than a week that has suggested Apple is exploring a new, cheaper iPad for release in the coming months. Last Wednesday, analyst Brian White with Ticonderoga Securities said he has heard that Apple will release a less expensive -- but not necessarily smaller -- iPad in the first few months of 2012.

This is the best rumour - what I would like to have explained is what will Apple do to reduce the cost significantly, yet retain enough features / qualities to make it a worthy Apple product?
post #35 of 117
Perhaps this is for an entirely new product altogether that functions like the iPad.
That size form factor could be perfect for something like a car interface. Imagine now that iCloud is out... You could have seamless hands-free integration with your iPhone, wirelessly keep your contacts and music up to date, and navigate you all using SIRI! Just imagine what sort of car apps might be possible.
Now wouldn't that be a kick in the teeth to Android?
post #36 of 117
When the first iPad was announced Steve Jobs gave his view of his product decision making. In criticizing competitors' increasingly small laptops, he said that they were not better than anything, they were just smaller, and did everything else worse.

So, assuming that Steve Jobs philosophy is Apples philosophy, the question to ask regarding a 7" iPad is is the 7" iPad going to be better than anything else. It would have to be better than both the iPhone and iPad, since it will fit between the two in size, and it would have to be better than competitor devices.
post #37 of 117
Quote:
Originally Posted by AppleInsider View Post

Rumors of a "mini" iPad continue to persist, with a new report out of Taiwan claiming that Apple has purchased 7.85-inch displays for a smaller version of its touchscreen tablet.




AHAHAHAHAHAHA!

Unless they ship it with sandpaper so buyers can pare their fingers down to pointy little bloody nubs, this thing is gonna be



DOA
post #38 of 117
Why are Apple products hit with steep tariffs in mainland China? I thought that they were mostly made in mainland China.
post #39 of 117
Quote:
Originally Posted by MacRulez View Post

Steve is often simply distracting the competition from his own next move.


You might peg the man as a manipulative liar, but I doubt that most people do.
post #40 of 117
Quote:
Originally Posted by ChrisRankin View Post

Could this be a remote for the Apple TV? Just a thought...

. . . for example, and it could be a coat-pocket Pad, a backseat kidPad, a lunchboxPad, a wait-in-line Pad, a third-world/proletariat/nomad/bedouin Pad, and so on.

It really is a nice form factor, except for the 16:9 aspect which the early loser tablets are stuck on so far. (I hate 16:9, but if it has to be, and Apple does it, I suppose it'd be tolerable -- with an aluminum back, say.) If it had a higher pixel density than the current Pad, with the same build quality, it would be overpoweringly desirable for many, many people.

I completely understand the skepticism here. Steve said it wasn't right. And prototypes are shopped around. But I wouldn't be surprised if they changed their mind from that early position and now rationalized that it's okay to establish a standard and then do a mini, but not okay to make your first effort a mini and then work upward from there. And then just maybe Amazon is really on to something we have to pay attention to . . . .

Edit: clintonf had another, better idea a few posts above.
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