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Steve Jobs worked on Apple's 'next product' the day before he died

post #1 of 83
Thread Starter 
Providing more evidence that Steve Jobs stayed involved at Apple until the very end, the CEO of Japanese carrier Softbank revealed that Jobs was making phone calls about Apple's unnamed "next product" the day before he passed away.

Softbank Chief Executive Masayoshi Son revealed in a recent interview that he was at Apple's Cupertino, Calif., headquarters earlier this month for the unveiling of the iPhone 4S, according to PC Magazine. While there, he had a meeting with Apple CEO Tim Cook.

Cook had to abruptly leave the meeting with Son, which prompted the Softbank chief to ask where he was going. It was then that Cook reportedly revealed that he had received a call from Jobs.

"That was the day of the announcement of the iPhone 4S," Son said. "He said that Steve is calling me because he wants to talk about their next product. And the next day, he died."

Son didn't detail what product Jobs and Cook allegedly discussed, but his story has come to light after a financial analyst claimed Jobs was "intimately involved" in creating Apple's 2012 iPhone. Ashok Kumar with Rodman & Renshaw said that Jobs had input on everything from the device's concept to final design, and claimed that the next-generation iPhone will have a slimmer profile and larger screen.

Photo credit: Matt Yohe, via Wikipedia.

Jobs's apparent involvement in Apple products up until the day before he died came even though he was weak and in pain from pancreatic cancer. Author Walter Isaacson, who is writing Jobs's official biography, met with the Apple co-founder at his home weeks before his death, and found him curled up in pain in a downstairs bedroom, too weak to climb stairs. But Isaacson said his mind was "still sharp and his humor vibrant."

Jobs's devotion to Apple, the company he founded, has been well documented. In August, when he stepped down as CEO, Jobs was said to have worked a full day at Apple's headquarters on his final day as chief executive.
post #2 of 83
He loved it, clearly.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #3 of 83
You don't see it much.
post #4 of 83
This is one reason why it irritates me when people knock Steve Jobs. If anything (which was a many of), his tenacity for better products was in his blood and soul, not just ego.
post #5 of 83
Quote:
Originally Posted by AppleInsider View Post

That was the day of the announcement of the iPhone 4S," Son said. "He said that Steve is calling me because he wants to talk about their next product. And the next day, he died."

Is it me or is saying Steve (or someone calling on Steve's behalf) needed to speak to Cook about an important work related simply a more common response than saying Steve is on his very ill, in the hospital, or on his deathbed. Maybe I'm cynical but I think Cook just gave Son the easy answer to get off the phone to deal with a personal matter.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #6 of 83
Whether it's actually true or dramatically fabricated. I don't doubt it for a millisecond. Apple was his baby and it's obvious he was the doting father.

Sad, yet inspiring at the same time.

Why does Apple bashing and trolling make people feel so good?

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Why does Apple bashing and trolling make people feel so good?

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post #7 of 83
Could have spent the time with his family...
post #8 of 83
That's the Love we all feel in Apple's products and has garnered Steve all the prestige, devotion and evoked such sadness after his departure. Some experienced more sadness from his transition than from relative's.

He put all of his vital force into it.

He pursued the philosophy "do what you love, love what you do". Doing so you don't work a day in your life, all you do is have fun. And he did it with tremendous power, learning from the University of Life's lessons.

Long live Steve Jobs, a beacon for all of us, still shining in our hearts.
post #9 of 83
Quote:
Originally Posted by Taylormade View Post

Could have spent the time with his family...

I agree with this.
post #10 of 83
Quote:
Originally Posted by Dickprinter View Post

Whether it's actually true or dramatically fabricated. I don't doubt it for a millisecond. Apple was his baby and it's obvious he was the doting father.

Sad, yet inspiring at the same time.

True. I can imagine my own last words being "My only regret is not being able to play with Apple's next product."

Or maybe that next product is putting Steve's mind in iCloud. The first in the Technological Singularity. Steve is iCloud. Steve's Intellect Resides Inside. Seriously though, I'm gonna miss Steve's effort at Apple but at least I know his direct efforts will live on with Apple for a very long time to come. When you create something wonderful can you ever truly be gone?
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #11 of 83
What people have to remember, Steve was obviously very sick for a long time and when you are that sick you can not think straight, not sure if he was on any sort of drugs, since they make you loopy. I suspect he was not on any drugs so you could thing straight. the fact he was still working whether into the last days or hours says more about him than most people can even say about themselves.
post #12 of 83
The media has missed this imported point.
Apple is portrait as a greedy company that overcharges for its product.
=
Uneducated people believe that Steve did it for the money.

Steve had 1 dollar salary. He knew he was dying from cancer. In pain. Still he continued working at Apple. Not for money, but making the world better. Siri for example will help blind people technology.

What would have happened if Steve was not sick? He was maybe at 70%. What more wonderful inventions would he bring if he lived 25 more years?

*sad*
post #13 of 83
Quote:
Originally Posted by solipsism View Post

Maybe I'm cynical but I think Cook just gave Son the easy answer to get off the phone to deal with a personal matter.

With you on this one.

Not saying Cook lied and never went to see Jobs that day, also not suggesting that even if he went that they did not discuss business at all, but is it not more likely that Cook would paint the situation in a neutral light as to not alarm anyone?
Maybe it was even at Jobs' own request to keep the circumstances secret until after his death.


So even if all this happened, I cannot see Cook telling the CEO of Softbank 'Sorry, Steve just called and said he might likely die tonight. Need to leave to say good-bye.'
post #14 of 83
Quote:
Originally Posted by Dickprinter View Post

Whether it's actually true or dramatically fabricated. I don't doubt it for a millisecond. Apple was his baby and it's obvious he was the doting father.

Sad, yet inspiring at the same time.

More than father. It was an expression of what mattered to him the most: it was his life's work. How many of us can say that? I'm only sorry he had to endure terminal cancer.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #15 of 83
It makes me feel incredibly sad that he was THAT committed to his work that he'd still be giving it his all, even the day before he died.

Sad, but also incredibly honoured as well that I should be a recipient of such commitment in the same products and technology that I use on a daily basis to earn my living. I doubt I would be so consumed with passion that I'd still be working on it on my deathbed. I'm simply not that strong.
post #16 of 83
Quote:
Originally Posted by hobBIT View Post

With you on this one.

Not saying Cook lied and never went to see Jobs that day, also not suggesting that even if he went that they did not discuss business at all, but is it not more likely that Cook would paint the situation in a neutral light as to not alarm anyone?
Maybe it was even at Jobs' own request to keep the circumstances secret until after his death.


So even if all this happened, I cannot see Cook telling the CEO of Softbank 'Sorry, Steve just called and said he might likely die tonight. Need to leave to say good-bye.'

Likewise, anyone who has had a loved one die of cancer knows that it is extremely unlikely the patient will be placing calls during the last couple of days.
post #17 of 83
Quote:
Originally Posted by solipsism View Post

Is it me or is saying Steve (or someone calling on Steve's behalf) needed to speak to Cook about an important work related simply a more common response than saying Steve is on his very ill, in the hospital, or on his deathbed. Maybe I'm cynical but I think Cook just gave Son the easy answer to get off the phone to deal with a personal matter.

I agree with you, and to be honest, I hope that was the case.

Much as I admire Steve Jobs for his incredible achievements, and part of me wouldn't be that shocked if he was working right up until the end, I sincerely hope that the day before he died he was able to spend it talking with his family about good times they have shared.

I hope that's what I'm doing in my last days.....
post #18 of 83
So the speculation about the next iPhone has already started. That should keep us busy for the next few months - will it be launched in July or October 2012?.

I believe that the teardrop shaped iPhone with the bigger screen that the rumour mill was talking about was the same phone that Steve Jobs was working on.
post #19 of 83
Depending on the disease process, a person may stay alert and sharp till the very end. The end could have been anything like a pulmonary embolus, etc which is quick. Something like pleural effusion, edema, etc can be prolonged.

Anyway, passion is important to success in an occupation... just talent,vision, opportunity. etc are not enough. Then it takes practice and dedication. According to the book "Outliers", it takes 10,000 hours on the average to be good at something - like flying airplanes, playing musical instruments, being physician, surgeon, etc, where precision and attention to details is important. SJ had all those and then some.
post #20 of 83
Quote:
Originally Posted by solipsism View Post

When you create something wonderful can you ever truly be gone?

Beautifully said!
post #21 of 83
No way. Steve spent his last days in the bosom of is family. That has always been the most important thing in the world to him.
post #22 of 83
Even at one's deathbed, a lifelong passion or consuming interest may make a person want to share one more thing with someone who can appreciate and do something about it. Pretty story or no, I don't doubt Steve would make the effort.
post #23 of 83
This is what passion means. And this is what most leaders lack.

People who tut-tut condescendingly about "gee, he should have spent more time with his family" will never understand.

It's just a different frame of reference.
post #24 of 83
Quote:
Originally Posted by CityGuide View Post

Even at one's deathbed, a lifelong passion or consuming interest may make a person want to share one more thing with someone who can appreciate and do something about it. Pretty story or no, I don't doubt Steve would make the effort.

Anyone who thinks that a person with a life-long driving passion won't be thinking of it until his last breath only needs to look at Jefferson's last words.

That said, I think the speculation here (however unprovable) that it was a polite exit, meant to not disclose a critical private condition to a business partner, is probably likely.
post #25 of 83
That is dedication.
post #26 of 83
I'm guessing, unlike most of you here, I've been with many many people during the last week of their lives. (Part of my job.) The truth is, no two people die the same way. I remember a nurse/professor who worked on a nursing textbook right up until her last hour or so. Dictated the last part to her daughter as the whole family gathered in her room. It does no dishonor to Steve Jobs and his love for his family to think of him working on his last day.

And, anyone who thinks the next iPhone isn't at least 70% ready has no idea how Apple works.
post #27 of 83
Quote:
Originally Posted by tjwal View Post

Likewise, anyone who has had a loved one die of cancer knows that it is extremely unlikely the patient will be placing calls during the last couple of days.

We don't know the exact circumstances though. Maybe he took things into his own hands. That would be the kind of thing he would do IMO.

Most of us would like a little control over our own deaths when it comes down to it, and he didn't have any kind of silly religious edict holding him back. Personally, it makes me feel good to think he might have done this.
post #28 of 83
Quote:
Originally Posted by Taylormade View Post

Could have spent the time with his family...

That wasn't how he lived.

How would he know when to end his work efforts with Apple and spend every hour of each day with his family? I'm not certain, but I don't think it is possible to know days or even hours in advance of exactly when you will die from your illness.
Should he have stopped working in January? August? The last week in September?
At each of those respective times, I don't think he knew when the end would come, how much time he had left.

If he stopped in January, he would have died in February.
No, he ran through the end of the race; lunge at the finish line, don't pull up short.
As it was, in his last days and months, he worked from home.

I never met the man, but I think he lived each moment fully.
It was reported that his family was with him when he passed.
So he did spend his last moments with his family.
I think they understood the way he lived.
post #29 of 83
Quote:
Originally Posted by solipsism View Post

True. I can imagine my own last words being "My only regret is not being able to play with Apple's next product."

Or maybe that next product is putting Steve's mind in iCloud. The first in the Technological Singularity.

What do you think Siri is?
post #30 of 83
"Come... closer... there... is... another...product..."

Sorry, I couldn't help the Yoda reference, don't get me wrong. Love Apple and Love Steve. RIP, still miss you.
post #31 of 83
Quote:
Originally Posted by solipsism View Post

Is it me or is saying Steve (or someone calling on Steve's behalf) needed to speak to Cook about an important work related simply a more common response than saying Steve is on his very ill, in the hospital, or on his deathbed. Maybe I'm cynical but I think Cook just gave Son the easy answer to get off the phone to deal with a personal matter.

My thoughts exactly.
post #32 of 83
Quote:
Originally Posted by SDDave View Post

That wasn't how he lived.
No, he ran through the end of the race; lunge at the finish line, don't pull up short.

Beautifully put.
post #33 of 83
Work Ethic.

Quote:
Originally Posted by NotRs View Post

You don't see it much.

I agree - it is a forgotten thing. After reading this no one should complain about work. This is clearly dedication in action.
post #34 of 83
Quote:
Originally Posted by ConradJoe View Post

No way. Steve spent his last days in the bosom of is family. That has always been the most important thing in the world to him.

Well..... maybe, maybe not. A lot of people neglect 'the ones they truly love' until its too late. I am not saying STeve Jobs did this but lets keep to what we know. Steve is Apple, Apple is Steve. Our admiration and if you like, love, should stay within this realm. Lets not elevate him to a poster husband or father or family man. Its a bit distasteful, and very unfair.
post #35 of 83
deleted
post #36 of 83
Quote:
Originally Posted by akf2000 View Post

What do you think Siri is?

I know that Siri is a fairly common Scandinavian name
post #37 of 83
Reading this article really made me feel sad again.

What pure brilliance Steve Jobs had, up until the very end even though his human body could no longer carry on forward, his mind refused to let go and give up. The level of dedication really inspires me to work harder everyday, not to give up and keep pushing forward.

RIP Steve you Legend!
post #38 of 83
Quote:
Originally Posted by Taylormade View Post

Could have spent the time with his family...

Quote:
Originally Posted by kerryn View Post

I agree with this.

Let's see... you can spend your last days doing what you love AND spending time with your family. By doing what you love, you're not contemplating that these are your last days. So you're busy living, not dying. Clearly you disagree with this premise. I say: piss off.
post #39 of 83
deleted
post #40 of 83
i recall he did say in an interview that he'll milk it as much as he could.

(pardon me if i took it out of context.)
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