That was 'an' assumption, and one that clearly puts a negative spin on the big bad Apple with Samsung being the little guy. The most likely scenario is Samsung has had to cut a lot of revenue and profit to move their product, which would hurt their numbers which would make their investors even more fearful of the future.
Samsung is such a complex conglomerate that it is difficult for outsiders to surmise their motives. We are smartphone-centric in our interests but, for all we know, it's the a completely unrelated business that's motivating changes in their reporting strategy.
Despite all their secrecy, kudos to Apple for being simple and explicit in their reports about the number of iPhones and iPads sold. Even during a *down* quarter, there is no change. Good on them.