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Steve Jobs told biographer he 'cracked' the secret to a simple HDTV - Page 2

post #41 of 198
10/21/11 at 1:55pm
Quote:
Originally Posted by solipsism View Post

Count me in the group that thinks it's uninevitable evitable? Anyway, I could see Apple licensing "iCloud Connected" HDTVs and other HEC appliances to vendors but I don't see them lining their small stores with big ass TVs.

I'm not sure that I see Apple getting into the TV business either, but every time I use my f*&^%O&*ing Philips, I wish they did. Slow to turn on, terrible OSD, slow channel changing, etc. What an annoying POS. It's certainly something Apple would never have allowed out the door. Which is a great example of why Apple is Apple and the other companies just don't get it.
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post #42 of 198
10/21/11 at 1:58pm
Quote:
Originally Posted by thompr View Post

Introducing yet another device that is, again, a remote? That doesn't sound right for two reasons: (1) that's clunky, and (2) Steve mentioned the simplest interface imaginable. Well, the answer to number two is more likely voice control, rather than more touch interfaces or devices.

Thompson

Siri for TV would / could be useful except you'd be fighting for Siri's ear(s) with the damn TV. But Siri in you iPad / iPhone could integrate nicely using airplay.

Mind you, its hard to beat the simplicity of the Apple remote.

"Siri, is there any Baseball on?"

Siri replies with a display of options and times on the iPad / iPhone.

"Any particular game you want"... etc
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post #43 of 198
10/21/11 at 2:02pm
Quote:
Originally Posted by addabox View Post

It's odd though, because given Apple's (Steve's) legendary secretiveness you'd almost have to think that speaking on record about such a thing was a sign they had decided not to go forward.

That, or Steve's illness and sense of looming mortality made him more inclined to talk candidly about projects he knew he would never get to introduce himself.

Odd enough. Perhaps this is Jobs' way of sustaining the aura around Apple, of ensuring that everyone continues to believe truly novel breakthrough products (and not just future generations of iPhones and iPads) are indeed in the pipeline.
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post #44 of 198
10/21/11 at 2:04pm
Quote:
Originally Posted by hmurchison View Post

Count me in the group that thinks an Apple branded HDTV is inevitable within the next 5 years.

Five? Now way. Less than two.
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post #45 of 198
10/21/11 at 2:08pm
Quote:
Originally Posted by solipsism View Post

Count me in the group that thinks it's uninevitable evitable? Anyway, I could see Apple licensing "iCloud Connected" HDTVs and other HEC appliances to vendors but I don't see them lining their small stores with big ass TVs.

Not that much space. It would just be for three TV's. Considering how many iPods and iPads they have, I'm sure they could ditch a few for just three big screen tv's.
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post #46 of 198
10/21/11 at 2:09pm
Apple HDTV will be launched in December
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post #47 of 198
10/21/11 at 2:09pm
As someone who is a professed Apple fanboi, this is not good news as I would seriously want one.
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post #48 of 198
10/21/11 at 2:11pm
Quote:
Originally Posted by Psych_guy View Post

As someone who is a professed Apple fanboi, this is not good news as I would seriously want one.

I know..I'm all set to buy a new HDTV next year but i'm thinking.

A. Should I wait?
B. Can I even afford Apple as my HDTV set?
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post #49 of 198
10/21/11 at 2:13pm
Quote:
Originally Posted by khanzain View Post

Apple HDTV will be launched in December

No, we heard it HERE first.

And no, we didn't hear it. Because that's about the stupidest month imaginable for any product release, much less a nonexistent HDTV.
PhilBoogie
That's Google alright. For a stupid company they sure do dumb things.
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PhilBoogie
That's Google alright. For a stupid company they sure do dumb things.
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post #50 of 198
10/21/11 at 2:19pm
Quote:
Originally Posted by Tallest Skil View Post

No, we heard it HERE first.

And no, we didn't hear it. Because that's about the stupidest month imaginable for any product release, much less a nonexistent HDTV.

Thank you for catching the spelling mistake.

But, again, December is the month.
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post #51 of 198
10/21/11 at 2:31pm
Quote:
Originally Posted by mrstep View Post

I'm not sure that I see Apple getting into the TV business either, but every time I use my f*&^%O&*ing Philips, I wish they did. Slow to turn on, terrible OSD, slow channel changing, etc. What an annoying POS. It's certainly something Apple would never have allowed out the door. Which is a great example of why Apple is Apple and the other companies just don't get it.

There are so many issues with the current HEC system that I am sure JOb's idea of "cracked" isn't simply adding TVs with a built-in AppleTV UI. That's the first thing one considers before facturing costs, profits and logistics. For Jobs to say "cracked" the answer isnt doing what others have been doing for years unsuccessfully.


Quote:
Originally Posted by Psych_guy View Post

Not that much space. It would just be for three TV's. Considering how many iPods and iPads they have, I'm sure they could ditch a few for just three big screen tv's.

??? One 50" TV takes up the shelf space of dozens of highly profitable iPhones and iPads. I can't see Apple sacrificing their store room space for these.

Why 3? we limit notebooks and handheld devices because of our limitations, but a wall is much more giving. What if I want a 12" in the kitchen and bathroom, 20" in the guest bedroom and den, 40" in the bedrooms and 60" in the living rooms. TV dispatch ranges vary a lot more than with other electronics for a reason. Even PCs have a seemingly infinite number of display sizes that nan be attached. This is part of the nut Apple would have to crack.
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post #52 of 198
10/21/11 at 2:36pm
Quote:
Originally Posted by jay-t View Post

I guess the only thing that stops Apple from releasing these new TVs are the movies in the cloud deals that we are hearing about. Once these deals are closed the new Apple TV will be revealed.

Just my 2 cents.

TV Subscription.

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post #53 of 198
10/21/11 at 2:38pm
I for one don't think an Apple branded TV would be a good move for Apple. Its a market where the race to the bottom is key... Apple would not be able to compete on price.

A television is like a digital photo frame. A stupid device intended to just show a picture. Nothing more. Every keeps trying to "reinvent" this device by keep adding all kinds of crap to it.

Besides, can you imagine people bringing a huge Apple television to the Genius bar... It would be comical sight.
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post #54 of 198
10/21/11 at 2:42pm
Everyone makes a TV today. But none of the TVs stand out in any way, from a user interface perspective. They all try to out do each other with a fancy spec here or a fancy spec there. Or let's add in 43 different input types, or create a remote with a thousand buttons that nobody can figure out.

Apple can help re-think that. What do you want your TV for? To watch your TV shows and music, right? If Apple can make a dead simple TV that can do that with a simple interface that ties in nicely with your iOS devices and computers, they would get a ton of interest.

In your living room is a TV that plugs into the power outlet. That's it. O.K, maybe an ethernet jack, but not a million interface ports on it. Want games? Your iPod is the controller. Want videos? They are on your computer or downloaded over the internet.

Apple does a great job of scrapping old, dead technology. This is the natural next step.
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post #55 of 198
10/21/11 at 2:43pm
Quote:
Originally Posted by FriedLobster View Post

television is ripe for disruption.

FL is right, Apple won't do a TV unless it can change the game - and the all rules - so they can dominate the new market they would create, just like the way the iPad does today.

The game changer is to eliminate the complex remote. Replace it with Siri.

Think a full blown OSX Mac - built into a cable ready wide-screen - driven by Siri. (Mouse & keyboard are optional)

Siri is the key, it's the interface of the future and Siri is what will drive development of revolutionary Apple devices.

Siri is the next killer app, I mean, imagine how well Siri well perform 3 years from now.

Wow!
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post #56 of 198
10/21/11 at 2:46pm
Quote:
Originally Posted by Dave K. View Post

I for one don't think an Apple branded TV would be a good move for Apple. Its a market where the race to the bottom is key... Apple would not be able to compete on price.

A television is like a digital photo frame. A stupid device intended to just show a picture. Nothing more. Every keeps trying to "reinvent" this device by keep adding all kinds of crap to it.

Besides, can you imagine people bringing a huge Apple television to the Genius bar... It would be comical sight.

I think the TV market parallels other markets almost exactly.

You want a low cost TV you buy a Westinghouse or low end Visio. You want cream of the crop you by a Samsung or a Sharp. Entering the market doesn't make Apple nor anyone else beholden to approaching the low end with product.


A questions to ask yourself "why is Apple integrating Bluetooth 4.0 into new products?"
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post #57 of 198
10/21/11 at 2:47pm
Quote:
Originally Posted by addabox View Post

It's odd though, because given Apple's (Steve's) legendary secretiveness you'd almost have to think that speaking on record about such a thing was a sign they had decided not to go forward.

That, or Steve's illness and sense of looming mortality made him more inclined to talk candidly about projects he knew he would never get to introduce himself.

That, or Issacson missed the part where Steve said, "Off the record,..."
"And just like that, everyone here realizes you're just another sweaty little Google licker with an axe to grind and no idea what he's talking about." --addabox
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"And just like that, everyone here realizes you're just another sweaty little Google licker with an axe to grind and no idea what he's talking about." --addabox
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post #58 of 198
10/21/11 at 2:51pm
Quote:
Originally Posted by khanzain View Post

Apple HDTV will be launched in December

That would be weird timing. Holiday shopping gets big in November. But football is a big driver of TV sales, so I guess any time before mid January is at least sort of reasonable.

If they are launcing a TV, Nov/Dec timing would make the iPhone adjustment to October seem wrong. Apple likes to stagger products around the calendar. You'd think they would either have kept the phones in June or done the TV then. Doing both in Q1 just doesn't seem right.
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post #59 of 198
10/21/11 at 2:53pm
Quote:
Originally Posted by hmurchison View Post

I think the TV market parallels other markets almost exactly.

You want a low cost TV you buy a Westinghouse or low end Visio. You want cream of the crop you by a Samsung or a Sharp. Entering the market doesn't make Apple nor anyone else beholden to approaching the low end with product.


A questions to ask yourself "why is Apple integrating Bluetooth 4.0 into new products?"

Why are the integrating Bluetooth 4.0. Don't know. I hope it isn't for a TV though.

The high end television market is loaded with top end sets that offer tons of expandability, big screens, and big price drops... Apple won't be able to compete in this space... They just won't.
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post #60 of 198
10/21/11 at 2:54pm
Quote:
Originally Posted by Dave K. View Post

I for one don't think an Apple branded TV would be a good move for Apple. Its a market where the race to the bottom is key... Apple would not be able to compete on price.

A television is like a digital photo frame. A stupid device intended to just show a picture. Nothing more. Every keeps trying to "reinvent" this device by keep adding all kinds of crap to it.

Besides, can you imagine people bringing a huge Apple television to the Genius bar... It would be comical sight.

Quote:
Originally Posted by Dave K. View Post

Why are the integrating Bluetooth 4.0. Don't know. I hope it isn't for a TV though.

The high end television market is loaded with top end sets that offer tons of expandability, big screens, and big price drops... Apple won't be able to compete in this space... They just won't.

People said the exact same thing before and after Apple announced the iPhone. Phones were getting cheaper and cheaper and more and more gimmicky and it was a race to the bottom. Smartphones were a growth area, but everyone knew it was dominated by a few key players who couldn't be displaced and whose business models were sacrosanct. Even today, look at the Android vendors in the smartphone market competing, seemingly, for who can make the least amount of money from selling the highest number of units. Decidedly a race to the bottom there, and one which Apple is able to ably avoid.

I imagine genius appointments and analysis of any such TVs would be done remotely, much as they are (or are intending) to do with iPhones/iPads. If and when the problem is determined to be a hardware problem and not a software issue, then they can arrange for pickup or something.

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post #61 of 198
10/21/11 at 2:59pm
Quote:
Originally Posted by King of Beige View Post

FL is right, Apple won't do a TV unless it can change the game - and the all rules - so they can dominate the new market they would create, just like the way the iPad does today.

The game changer is to eliminate the complex remote. Replace it with Siri.

Think a full blown OSX Mac - built into a cable ready wide-screen - driven by Siri. (Mouse & keyboard are optional)

Siri is the key, it's the interface of the future and Siri is what will drive development of revolutionary Apple devices.

Siri is the next killer app, I mean, imagine how well Siri well perform 3 years from now.

Wow!

One more thing, Your Siri "Apple TV" is also a server, and with Siri enabled flat-panels in every room, you could access all your data, no matter where you are in your house - simply by speaking.

Wow!
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post #62 of 198
10/21/11 at 3:00pm
Quote:
Originally Posted by Tulkas View Post

People said the exact same thing before and after Apple announced the iPhone. Phones were getting cheaper and cheaper and more and more gimmicky and it was a race to the bottom. Smartphones were a growth area, but everyone knew it was dominated by a few key players who couldn't be displaced and whose business models were sacrosanct. Even today, look at the Android vendors in the smartphone market competing, seemingly, for who can make the least amount of money from selling the highest number of units. Decidedly a race to the bottom there, and one which Apple is able to ably avoid.

I imagine genius appointments and analysis of any such TVs would be done remotely, much as they are (or are intending) to do with iPhones/iPads. If and when the problem is determined to be a hardware problem and not a software issue, then they can arrange for pickup or something.

Wrong, wrong, wrong. The cable companies and the content creators control the interface. Not Apple. Huge difference.

Think about it... Right now your cable box controls the TV interface. I set my TV to channel 3 and my cable box takes care of the inteface. How will Apple change this?

My PS3/XBOX 360 is connected to my TV via HDMI and component cabling. When I turn them on, its their interface I see. How will Apple change this?

Now if Apple announces a partnership with say Time Warner or Verizon whereas they change the playing field, then you got a whole new ball game. But just for a TV. No way.
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post #63 of 198
10/21/11 at 3:04pm
I was just thinking that in order for Apple to smartly begin displaying their new TV's inside their existing stores would require quite a bit of changing the current interior design/product displays in the stores? Would they hang them directly on the walls like some department stores? Create an area where you sit down across from the TV's simulating a living room scenario? Or would they just sit them on the tables like the iMacs. It seems that they'd need to do something pretty drastic because it would be all about showcasing the remote control/user interface which means you would want people to step back from the devices and take them for a spin. It would also make the stores a lot louder since their would always be multiple TVs running and being switched about... Either way if they do decide to do this I would imagine the iPhone/iPod/iPad would become the input device/remote control... you would just launch the TV app and begin telling the TV what your looking for and what to do?
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post #64 of 198
10/21/11 at 3:15pm
Quote:
Originally Posted by Dave K. View Post

Wrong, wrong, wrong. The cable companies and the content creators control the interface. Not Apple. Huge difference.

Think about it... Right now your cable box controls the TV interface. I set my TV to channel 3 and my cable box takes care of the inteface. How will Apple change this?

My PS3/XBOX 360 is connected to my TV via HDMI and component cabling. When I turn them on, its their interface I see. How will Apple change this?

Now if Apple announces a partnership with say Time Warner or Verizon whereas they change the playing field, then you got a whole new ball game. But just for a TV. No way.

No he's right.

Before the iPhone ,and even today with many carriers, the control over software updates came from the carrier not the phone provider. The carriers often used newer upgrades of software to push users to new phones/contacts. Apple was one of the first to get the ability to manage their own hardware on a cell providers network. This is analogous to the Cable Op control over content with one primary distinction. Streaming. Apple can bypass Cable Op simply by jacking into iTunes. A HDTV merely becomes a giant tablet running iOS.

Cable Boxes don't control the TV...they simply add the DRM necessary for premium channels. If you have basic cable a simple coax going into an integrated ATSC tuner can turn channels. People have become accustomed to thinking they need a box under their TV to function. Many have forgotten that even HD can be retrieved with an antenna sitting on roof top.
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post #65 of 198
10/21/11 at 3:21pm
Quote:
Originally Posted by brutus009 View Post

HDTV body + Apple TV brain + iCloud + Siri

It's always on so it can always listen and take commands without physical interaction. It's Big Brother and we're going to love it. What else could we need?

It would be funny as heck if the T+ siri start to respond to spoken commands from the TV show or commercials.
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post #66 of 198
10/21/11 at 3:27pm
Quote:
Originally Posted by pt123 View Post

It would be funny as heck if the T+ siri start to respond to spoken commands from the TV show or commercials.

More likely what would happen would be a remote app that comes with the TV that pairs a particular iPhone/iPod Touch/iPad to the TV and only that device would enable the TV to work and of course Siri would have to eventually move across to all platforms for the voice control to be native.
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post #67 of 198
10/21/11 at 3:29pm
This is great. The world-wide news media is talking about another possible product release, first mentioned today by Steve Jobs. Only he could pull that off from the after-world.

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post #68 of 198
10/21/11 at 3:31pm
Quote:
Originally Posted by paxman View Post

Go Ireland!

Hey, what about me? As I remember, we kinda came up with the same idea around the same time...

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post #69 of 198
10/21/11 at 3:32pm
Quote:
Originally Posted by addabox View Post

It's odd though, because given Apple's (Steve's) legendary secretiveness you'd almost have to think that speaking on record about such a thing was a sign they had decided not to go forward.

That, or Steve's illness and sense of looming mortality made him more inclined to talk candidly about projects he knew he would never get to introduce himself.

I think it may have more to do with the change in the book's release schedule. Remember, they moved it way up from the original planned release date.

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post #70 of 198
10/21/11 at 3:32pm
I'm still not sold on that. Once the TV's internals get too old to run the company's latest OS, what do you do, toss it? Upgrade your HDTV as often as your phone?
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post #71 of 198
10/21/11 at 3:32pm
Quote:
Originally Posted by jd_in_sb View Post

This is great. The world-wide news media is talking about another possible product release, first mentioned today by Steve Jobs. Only he could pull that off from the after-world.

haha... maybe all of the next few product releases will come from him, prerecorded and leaked at the appropriate time... he's the man...
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post #72 of 198
10/21/11 at 3:33pm
Quote:
Originally Posted by solipsism View Post

Siri would be great in a car, too, but I don't see Apple getting into that business. I at least hope Apple works with manufactures to allow access Siri from the steering wheel.

BMW has already expressed an interest in getting Siri into their vehicles.

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post #73 of 198
10/21/11 at 3:36pm
Quote:
Originally Posted by hankx32 View Post

haha... maybe all of the next few product releases will come from him, prerecorded and leaked at the appropriate time... he's the man...

I would love that.

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post #74 of 198
10/21/11 at 3:42pm
3M flexible transparent touchscreen concept.

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post #75 of 198
10/21/11 at 4:06pm
Quote:
Originally Posted by Dave K. View Post

Wrong, wrong, wrong. The cable companies and the content creators control the interface. Not Apple. Huge difference.

Think about it... Right now your cable box controls the TV interface. I set my TV to channel 3 and my cable box takes care of the inteface. How will Apple change this?

My PS3/XBOX 360 is connected to my TV via HDMI and component cabling. When I turn them on, its their interface I see. How will Apple change this?

Now if Apple announces a partnership with say Time Warner or Verizon whereas they change the playing field, then you got a whole new ball game. But just for a TV. No way.

The cable co's and satellite companies do control the interface now. For now. The wireless companies controlled the user experience to a large degree, pre-iPhones, as well. From how you could ingest multimedia, to how you received updates to how you received apps, it was all carrier controlled. Apple changed that.

As for the cable interface, well, it wouldn't be un-Apple like to control the interface and gain provider partnerships in doing so, just as the gained carrier partnerships to disrupt how we deal with our phones. There is no reason a TV couldn't be smart enough to adapt it's interface to the inputs involved. If it is cable from Comcast or satellite from DirectTV, make a determination as to what UI's and what tuners and what codec and decoders are needed. Granted this would all depend on partnerships with the cableco's, but Apple has done this before. They negotiated with and received concessions and agreements with carriers and record companies and movie studios and TV content producers. It isn't a given that they couldn't do this again.

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post #76 of 198
10/21/11 at 4:10pm
Quote:
Originally Posted by Tulkas View Post

The cable co's and satellite companies do control the interface now. For now. The wireless companies controlled the user experience to a large degree, pre-iPhones, as well. From how you could ingest multimedia, to how you received updates to how you received apps, it was all carrier controlled. Apple changed that.

As for the cable interface, well, it wouldn't be un-Apple like to control the interface and gain provider partnerships in doing so, just as the gained carrier partnerships to disrupt how we deal with our phones. There is no reason a TV couldn't be smart enough to adapt it's interface to the inputs involved. If it is cable from Comcast or satellite from DirectTV, make a determination as to what UI's and what tuners and what codec and decoders are needed. Granted this would all depend on partnerships with the cableco's, but Apple has done this before. They negotiated with and received concessions and agreements with carriers and record companies and movie studios and TV content producers. It isn't a given that they couldn't do this again.

I agree. It won't be long before people demand programming a la carte, and Apple will be there to spoon up the big sticky blobs of rancid television for our pulsating brains.

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post #77 of 198
10/21/11 at 4:15pm
Quote:
Originally Posted by Dave K. View Post

Wrong, wrong, wrong. The cable companies and the content creators control the interface. Not Apple. Huge difference.

Think about it... Right now your cable box controls the TV interface. I set my TV to channel 3 and my cable box takes care of the inteface. How will Apple change this?

My PS3/XBOX 360 is connected to my TV via HDMI and component cabling. When I turn them on, its their interface I see. How will Apple change this?

Now if Apple announces a partnership with say Time Warner or Verizon whereas they change the playing field, then you got a whole new ball game. But just for a TV. No way.

Changing it is simple. Reverse the equation. Your Cable box plugs into Apple TV, so does your XBox, you see APPLE's Siri-driven interface and it issues commands to your devices like a Harmony remote. Apple will turn the cable box into a dumb Hard-Drive and Content Pipe and control the interface and experience in the last mile - on the display. They can then slowly push the cable companies out with easier content availability via iTunes.
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post #78 of 198
10/21/11 at 4:26pm
If it replaces my U-Verse set top box that crashes (stops responding to commands anyway, it still records) once a day then I'm happy. If true, I think this may be one step further then just an Apple TV integrated in an HDTV.
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post #79 of 198
10/21/11 at 4:26pm
Quote:
Originally Posted by Sport73 View Post

Changing it is simple. Reverse the equation. Your Cable box plugs into Apple TV, so does your XBox, you see APPLE's Siri-driven interface and it issues commands to your devices like a Harmony remote. Apple will turn the cable box into a dumb Hard-Drive and Content Pipe and control the interface and experience in the last mile - on the display. They can then slowly push the cable companies out with easier content availability via iTunes.

Perhaps Apple will soon announce the acquisition of i.TV, a very good app that has TV schedule listings and other interesting features.

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post #80 of 198
10/21/11 at 4:30pm
Quote:
Originally Posted by Sport73 View Post

Changing it is simple. Reverse the equation. Your Cable box plugs into Apple TV, so does your XBox, you see APPLE's Siri-driven interface and it issues commands to your devices like a Harmony remote. Apple will turn the cable box into a dumb Hard-Drive and Content Pipe and control the interface and experience in the last mile - on the display. They can then slowly push the cable companies out with easier content availability via iTunes.

Intriguing idea, but HDCP will get in the way of making it work. They may be able to get around the licensing problems if they built the AppleTV into the television though... That might explain why they would build the HDTV even though they typically stay out of markets that already have products that are good enough.

I'm ready to buy a new TV. Hopefully iCloud or iOS 5 was the missing piece and they are ready to move forward.
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AppleInsider › Forums › Mobile › iPod + iTunes + AppleTV › Steve Jobs told biographer he 'cracked' the secret to a simple HDTV