Originally Posted by Tallest Skil
Four camps. Which are you?
There is a fifth camp. Your poll does not take into account any changes on the television landscape since 2007. Siri
is a huge development that will only get larger in the future. However, Siri
has little to no effect on the success or failure of Apple's reentry into the television set market. The new element is free Mobile Digital Television
, which allows receipt of live broadcast digital TV on a mobile or handheld device. The US standard is ATSC-M/H. There are dedicated MDTV receivers. However, the majority of MDTV receivers are expected to be cell phones and digital tablets. With the purchase of a dongle, you may receive MDTV broadcasts on your iPhone, iPod touch, or iPad. However, Apple's competitors will add this functionality as a standard feature of their devices. I am convinced that Apple devices will also include ATSC-M/H as a standard feature.
How does this inform speculation about Apple's reentry into the living room/den TV market? It makes Apple's reentry more likely but it does not make reentry certain by any means. An Apple line of HDTV sets would most certainly run iOS, bringing with it the plethora of iOS apps. Samsung's line of Smart TVs
already look like iPad copycats. One would not expect a multi-touch display on an Apple TV set, but its remote control would undoubtedly be an iOS multi-touch device.
The challenges are what they have always been. Most Americans receive their TV programming via cable. Cable is a morass of local franchises that adhere to numerous standards in various stages of development. However, all forms of paid access to TV--cable and satellite--are declining. Households are switching to over-the-air and the Internet for programming. An Apple solution to the fractured nature of cable TV delivery might be to declare cable dead. A better solution would be for Apple to motivate the cable companies to finally agree on a single standard for each type of programming.