Originally Posted by solipsism
They could even come in under the cost of a comparable Samsung SmartTV with the lowered R&D costs for an iOS/Apple A-chip-based system.
I can't see them getting rid of the stand alone AppleTV as it's doubtful they would meet the needs of all TV sizes, features, and designs that people have throughout their homes. People here seem to be thinking only of the HEC and only of the biggest possible sets when I think any real solution would look to put an AppleTV into every room you have a TV.
If it's going to record then 64GB NAND isn't going to cut it, and that is already a pricey option that no SmartTV I'm aware has.
If there is a built-in DVR that also gets pricey, but has integrated DVR, VCR, or DVD/BRDs ever been a hit with TVs? These seem to be updated a lot more frequently than the sets themselves and one of the biggest complaints about iMacs from desktop users is that you can't get a new computer without having to replace the perfectly fine monitor.
Maybe they skip the DVR due to cost considerations, or maybe they go with a hard drive (although I don't think Apple would do that at this point). Maybe Apple's economics of scale would allow them to put a big flash drive in there and still come in at competitive price point.
I don't really use a DVR, how much storage does it need? I mean realistically, not just "you can record everything you ever watch for a year in HD because TB drives are dirt cheap." We've seen what a solid state drive can do for performance in the Air, and they manage to get 128GB in that for just a few hundred bucks over the 64GB, and we know Apple's markup on memory is steep.
Maybe 128GB is a bit on the paltry side for a DVR, but against that consider the big performance leaps and instant access over platter based solutions. I would think that would be a big selling point.
At any rate, I don't think the separate, replaceable thing really pertains. After all, all a DVR is I/O, a disc, and software. The software is upgradable, the I/O is part of the set, and if they wanted to (not that Apple typically does this) they could make the flash drive upgradable. I mean, that's all a "built in" DVR would be-- the memory itself. Everything else is iOS or part of the TV.
If we're talking about server-side DVR that is currently available from service providers as On Demand services... and it's not good. I don't see how Apple could make it better than a cable company ting in directly to their node-accessed servers for On Demand content. It's painfully slow.
Yeah, can't see that happening-- in addition to performance issues, that gets you into a different area of rights of reproduction, and that's the kind of thing that sank Google TV. Content providers aren't going to want to have people moving their stuff around in the cloud.
Siri is the only good idea I've seen for making the current experience better, but that doesn't have to be a TV, that could be done from an attached device.
True, but if Apple took over the whole widget they could Apple-fy all the functions, from channel switching to UI overlays to to settings. One of the down sides of a TV bristling with inputs is having to go through a probably not very good UI to move among them-- Apple could do something to enhance the sense that all content was under the same umbrella-- from the latest episode of CSI to your beach videos to the iTunes movie rental.
BTW, I should say that I doubt Apple will try to do the "get me all the episodes of X show", as that again is how Google TV pissed off the content providers. Were they to do any of this, I'm pretty sure they'd steer you to iTunes (or possible Netflix streaming) for such requests, having worked out appropriate deals. If Apple wants to try this, Google did them a huge favor by going cowboy with Google TV, since it can only make Apple seem like the reasonable adult offering a deal that makes sense.