Originally Posted by Firefly7475
I'm starting to think that isn't the case.
An Apple HDTV with an Apple TV built-in and some kind of kick-ass new screen technology
would sell a bunch.
Sure it probably wouldn't grab major market share, but it doesn't really need to. All Apple really need to do is skim off cream off the top of the market.
And that's without even beginning to focus on what could be possible. Think about this scenario...
You wake up late and walk into the lounge room...
"Siri, switch the news on"
Your TV switches on and changes the news channel.
"Siri, when does the game start?"
"In 17 minutes Tallest Skil" Siri replies, "Would you like me to remind you when it starts?"
You grab something to eat and sit down on your lounge.
"Siri, do I have anything on for the rest of the day?"
"A teleconference at 4pm" Siri replies
"Can you cancel that please. Tell them I'm sick"
"I've canceled your meeting" Siri replies "The game is starting soon. Would you like me to change the channel?"
"Yes please. Siri, can you Facetime Bob, Jim and Ted for me please?"
A PIP group chat session opens with your friends... "Anyone want to put a bet on this game?".
The game starts, you pick up your iPad and launch the "Apple TV" app. It knows you're watching the game so it automatically shows you alternate cameras, player positions and game stats.
Eventually half-time rolls around so you start up a game on your iPad and mirror it to your TV
. "Siri, can you remind me when the game starts again?"
etc etc etc
I was one of those that was a little skeptical of Apple moving into this business. Now the signs are pretty obvious, beginning with the Steve Jobs biography. If Steve was working on it during the last year or so of his life when he knew his time was short, this tells me it's a high priority at Apple.
But again, this is a technology that historically has been extremely competitive and awful on margins. History marks large brands that were big in TV once but are no longer or don't exist anymore....Magnavox, Motorola, Mitsubishi...even Sony no longer rules the roost. So what can Apple bring to the table?
The big problem these days that the big TV manufacturers (Samsung, Panasonic, Sharp, Vizio & Sony) aren't very good at is technology integration outside of traditional broadcasting. We've seen the efforts so far in putting apps into TV and most of them really suck. The one with the best platform is Sony with Google TV and we all know how Google TV really took over the set-top box market. </sarcasm>.
Given that we know for a fact that Apple is working on this and given the technology we've seen out of them in recent months, it's clear now where this is all going to go: a large screened, iOS powered, voice controlled, iCloud-enhanced, FaceTime enabled and video game playing game changer. It'll integrate directly into your iTunes library, be it on your network or iCloud. So it will play your movies, music videos and all of your music. iOS developers will get access to make their own apps that will be remote or maybe even voice controlled, so we'll see Netflix and other services. Apple will get their own streaming service up and running as an option. It will certainly be addressable either over Ethernet or Bluetooth...not sure if they will include IR or not. It will have at least the A5 processor running behind it but it is probably a great platform for a quad-core A6. Voice control with Siri will be like something out of freaking Star Trek, and you'll be able to do all the things you talk about in previous example.
Hell, I could see a set like this end up in executive conference room and offices. Could you imagine being able to to multi-party FaceTime conferences in business using a single voice-enabled TV in your office? Companies use video conferencing now but if I were Cisco or others who do this, I'd be concerned to say the least. And of course, weather, stocks and other business news would be available easily and instantly. What I'm really interested in is how it will integrate into the current home theater landscape. HDMI standards for device control are just now coming into their own and it still isn't the easiest thing to operate. It would take a company like Apple to solve all of this. And what about DVR features? Even if Apple offers streaming services, not everyone is going to want to ditch their cable provider just yet. What if you could easily add storage and DVR anything and actually had a cable card or TruTV system that actually worked without the hassle? It would kill Tivo dead and limit the attractiveness of cable boxes made by Motorola...er, Google. Talk about disruption.
Finally's Apple's the only company with enough supply chain dominance to make all this work and still turn in decent margins. Just like iPhones, iPads and Macs, there won't be nearly as many product SKUs as competitors. Apple will probably do two, maybe three screen sizes (46", 55" and maybe 65"?) and a few different features to differentiate them. One thing for sure...I would pay cash money for a TV solution like that and I imagine a lot of people would too. And for people who already have a TV, how about a new Apple TV box that does most of this stuff?