Originally Posted by Tallest Skil
Any Apple HDTV would have to be CHEAPER than competitors' models, and I just don't see how that'd happen and keep the usual Apple hardware flair.
And the usual Apple hardware profit margins.
Yeah, I don't see this panning out either. But let's consider what was said:"a source close to an Asian component supplier claimed in September that Apple was building prototype models of its rumored high-definition television set."
First, of course this could be the usual BS, or even something Apple did deliberately to start false rumors to disguise true intents. Remember all the iPhone5 reports?
Second, if this IS true, it does not necessarily mean sets are being built for sale with an Apple brand. It's possible some prototypes have been built in order to demonstrate to manufacturers how the Apple-spec'd set works.
I still believe these TVs would be 'Made for AppleTV', rather than BE 'Apple TV's. I think AppleTV will continue to be an add-on box, and that 'Made for AppleTV' sets will contain parts that will tie them more closely with AppleTV boxes. The 'Made for' label will be an edge for manufacturers who adopt it, Apple will get whatever additional functionality it cannot get as a complete standalone, everyone wins.
I just do not see it as good strategy for Apple to wade into the cutthroat TV business. It's better strategy for Apple to make TV makers compete with each other using their consumer-established 'Made for' brand (somewhat like 'Intel Inside') and just keep making little black add-on boxes. It even gives Apple a foothold in outlets like Sears, where most TVs are bought: "They're loading up your new TV in the loading bay, Mr. Brown. Do you have the AppleTV box already, or should I add one on?"
No matter what brand/size/price the TV, Apple can sell a box for it, instead of competing with it. Remember, MOST TVs aren't bought by gotta-have-it gadget freaks or Apple fans, but by average people with other centers of interest. These aren't computers - they aren't even cell phones. It's something many people buy in the same place they buy a washing machine or dishwasher.
Originally Posted by kent909
Beyond that, all of Apple products are typically priced above the competition... Selling a high quality product and once again not participating in the "race to the bottom" strategy.
Well, no. This is a whole new Apple these days. The iPad is priced below roughly equivalent products. So are most Macs, feature for feature. And AT&T GIVES iPhones away with new contracts.
Being price-conscious does not necessarily mean cutting corners.
Originally Posted by paxman
[*]The additional cables and boxes are 'unsightly' in the broadest sense of the word.
'Made for iPod' devices usually have a place to dock an iPod. These TVs could have a slot in the back for an AppleTV allowing it to access an IR receiver (or whatever) on the front of the set. Remember, they're 'Made for AppleTV'. Problem solved.
As far as new, high-tech display technologies and so on are concerned: This is exactly why Apple should not be making the entire TV. Some people WANT such displays, but some people just want a bargain TV (especially these days). No matter what you want in a display, you should have the option of an Apple-designed set controller. Let the TV manufacturers compete over 3D, new cutting-edge display technologies, display size and style, price, plasma vs. LCD/LED/projector/whatever, speaker options and so on. Let consumers choose, and then plug in an AppleTV.