Originally Posted by Prof. Peabody
Yeah, but the fact that carrier stores and all the employees that man them are deceitful arm-twisting salesmen who don't know right from wrong and will lie through their teeth to get a sale is something that the manufacturer shouldn't really worry about.
They have very little control over that stuff outside of bribing
the players to promote their phone and Apple (uniquely in fact) is AFAIK the only cell phone manufacturer that has already sworn off such payola
It puts them in a tough spot in that outside of their own retail stores, the iPhone is rarely promoted (or even visible sometimes), but it's a moral issue. Personally, I applaud them for refusing to stoop to the kind of bribery and sweetheart deals that the other manufacturers use.
The iPhone sells on it's actual merits
, but mostly to informed customers. It's literally the "smart choice." If someone is so stupid
as to take the word of one of those sharpie sale men in the cell phone store over the facts, then they can't be helped.
I don't know about now, but back when we had the computer stores (1978-1989) Apple offered SPIFFS -- as did many other manufacturers.
Management were able to control the use of SPIFFS by deciding which were allowed (which products management wanted to sell) and pooling any payments among all the stores' employees (including accounting, phone, counter, training/checkout, service, delivery... everybody).
Our employees were salaried with overtime/comptime and no commissions.
Our goal was to treat every customer as a customer of Computer Plus -- regardless of who initially served/sold to him.
This avoided any of that: "Oh, I can't help her, she's Larry's customer"... they were all "Computer Plus'" customers.
It worked out quite well as we had a lot of new reference/recommendation sales and repeat customers.
My point, If a retailer cares to -- it can control how the customer is treated, what is being sold and how it is being sold... and stand behind their sales.
It is interesting that Best Buy, for one, does not pay commissions...