Originally Posted by dagamer34
Finally, a sane article in this TV business, but it doesn't go far enough. There are still going to be plenty of people who are perfectly happy with the current HDTV they have (whether they recently bought it or brand loyalty) so I'm wondering why these content deals wouldnt be for the current AppleTV as well, a far more mass market device than a $1000+ TV.
They in effect could be because they would be for iTunes in general.
Wu is right about the cable companies, networks etc being hesitant about this, because of the head in the sand clinging to the Nielsens and considering online the same as OTA so Syndie deals cut off access on iTunes, hulu, netflix etc.
But he is also a tad wrong about the whole music thing. They didn't turn to iTunes because of piracy. They were terrified of iTunes for that reason. They thought that the iTunes store would make it easier for folks to pirate. Especially with Apple wanted to yank DRM.
The networks and studios are likely feeling the same way and sure as heck are worried about an all you can eat buffet at a price like even $50 a month. Especially if Apple wants them to also put up everything without delays (HBO, Showtime etc included). So don't. Get the titles yes but not the buffet. Many folks would be happy with just knocking $1.00 off all the purchasing prices for shows. They would also be happy with a 1080p file that was half the bit rate of a blu-ray and 2.1 sound. Toss in the features from the disk sets on a little companion pack or as 'season pass only' add ons (preferably both).
For movies, give us a EXTRAS that works on appletv, computer, iPad etc with one buy. Create an API that will recognize if we already bought the movie for those iOS apps and then give us the video clips in a features pack or something for the computer. Give us that same 1080p/2.1 HD from the TV shows with perhaps a SuperHD that is true blu-ray quality and sound for those nuts enough to buy it.
And add visual audio tracks with the CC. Even if it has to be added later and we are allowed to redownload.
and go global. Separate online and OTA and just allow all shows and video out at the same time. or on tv within a week or two. If folks know that the global file is going out in a week those that pirate due to delayed access won't be as inclined.
And the number one way that iTunes etc can counter pirating. MAKE IT COUNT. If folks know that their purchase or their view is being counted along side the ratings they are more inclined to get their fav shows though legal means because what they do can keep or kill a show. That only 25k folks are counted in the ratings means for millions "doesn't matter what I do so why not just torrent it and save the cable money"
Originally Posted by Dick Applebaum
I suspect that if Apple were to bid and win the upcoming broadcast spectrum auction(s) -- that it might level the playing field and allow Apple to negotiate form position of strength -- to provide access to, and deliver of, content.
Spectrum has nothing to do with access to content. That is all in the hands of the studios and networks that own the shows/movies