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Macworld Expo mirrors Apple's product shift with new 'iWorld' name

post #1 of 30
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Next year's Macworld Expo, set to kick off Jan. 26, 2012, will carry a new name for the first time, "Macworld|iWorld," to reflect the importance of Apple's i-products like the iPhone and iPad.

The change was announced by Macworld on Tuesday, when registration for the three-day event began. Attendees can now sign up for what has been dubbed "the ultimate iFanevent."

The brand is evolving from Macworld [Expo] to Macworld|iWorld to illustrate that the show is about the whole ecosystem of Apple products, said Paul Kent, the events vice president and general manager.

New features of this year's event include the Music Experience showcase, featuring live performances and talks from musicians who use Apple products. A new Film Event will highlight the use of Apple technology in movies and TV shows.

In all, the conference will include more than 75 talks, including educational sessions, how-to presentations, and tips-and-tricks demos. These "Tech Talks" are retained from previous Macworld Expos.



Exhibitors who have signed on for this year's event and are set to appear in the show floor include HP, Polk Audio and Sennheiser. More than 300 exhibitors are expected to visit, up from the 265 who attended in 2011.

Apple last participated in the Macworld Expo in 2009, and has since opted to host its own events, including media introductions of products as well as its annual Worldwide Developers Conference.
post #2 of 30
Should've just called it AppleWorld
post #3 of 30
"Macworld|iWorld" is an awkward name

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post #4 of 30
Lame.

Ever since Apple pulled out of Macworld, Macworld has been a total non-event.
post #5 of 30
Took them longer than Adobe to catch up with Apple.
post #6 of 30
Quote:
Originally Posted by Apple ][ View Post

Lame.

Ever since Apple pulled out of Macworld, Macworld has been a total non-event.

I didn't really understand them pulling out of Macworld, especially since in 2010 they held the iPad launch in January.
post #7 of 30
Boooooo
post #8 of 30
Quote:
Originally Posted by CGJ View Post

I didn't really understand them pulling out of Macworld, especially since in 2010 they held the iPad launch in January.

I'm not 100% sure, but I remember reading a few years back that were some dispute as to where it was going to be held one year. I think that Apple wanted New York and Macworld wanted Boston. Apple probably doesn't like other people telling them what to do, so they probably said something like "screw it, we don't need to be a part of Macworld anymore".
post #9 of 30
Quote:
Originally Posted by Tallest Skil View Post

Boooooo

Let me guess...Abject nonsense?

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post #10 of 30
Quote:
Originally Posted by Apple ][ View Post

I'm not 100% sure, but I remember reading a few years back that were some dispute as to where it was going to be held one year. I think that Apple wanted New York and Macworld wanted Boston. Apple probably doesn't like other people telling them what to do, so they probably said something like "screw it, we don't need to be a part of Macworld anymore".

MacWorld was moved to NYC from Boston while the Big Dig was going on. I attended in 1995 and back then we had to take a shuttle bus between two different exhibit halls, so perhaps the problem of trying to move attendees back and forth between locations with construction traffic patterns and additional congestion would have been too much.

When the Big Dig was finally over, IDG signed a deal to move back to Boston, but Apple did prefer NYC because so many of their customers were there and it was easy to attend. I agree with that, because the trip up to Boston was a multi-day hassle for me with long travel time and hotel expenses, coming from Philadelphia. When it was in NYC it was a pleasant day trip. For the movers and shakers in media based in Manhattan, it was a cab or subway ride.

Apple also pulled out because they were constantly expected to show products off at the Expo, and if they didn't have something ready to show in accordance with the rumors at the time it resulted in bad press. Now they can announce things on their own schedules, when products are ready.

While I loved watching new products get whipped out at Stevenotes, it's hard to argue that things are better for Apple the way they are now.
post #11 of 30
Quote:
Originally Posted by CGJ View Post

I didn't really understand them pulling out of Macworld, especially since in 2010 they held the iPad launch in January.

Oh, I don't know, maybe they wanted to develop products and reveal them on their own schedule and timetable, instead of trying to time their entire cycle to Macworld? Makes perfect sense.
post #12 of 30
Quote:
Originally Posted by mstone View Post

Let me guess...Abject nonsense?

Bingo. "The Apple Expo" (since there's only one anymore) is better than a name that screams, "Hey, in less than five years, we'll drop the 'MacWorld' from our name and it'll just be about iDevices only!"
post #13 of 30
Quote:
Originally Posted by Slurpy View Post

Oh, I don't know, maybe they wanted to develop products and reveal them on their own schedule and timetable, instead of trying to time their entire cycle to Macworld? Makes perfect sense.

I don't know why they couldn't do that anyway. Maybe if it was just once a year in SF it would have been a good excuse for a party, but every couple months around the world is a lot ask for Apple to host the show that ultimately was more of a benefit to Macworld than it was to Apple.

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post #14 of 30
Quote:
Originally Posted by Slurpy View Post

Oh, I don't know, maybe they wanted to develop products and reveal them on their own schedule and timetable, instead of trying to time their entire cycle to Macworld? Makes perfect sense.

On top of that, their message would get diluted by all the other press announcements being made A.) by other companies at Macworld Expo, B.) by those attending CES in Las Vegas, and C.) it was a challenge having new product ready to ship in early January, so close after the holidays (due to company closures, shipping hiatuses, vacations, you name it).

Macworld Expo later changed their schedule to late January, but the horse had already left the barn.

Plus, Apple has full control over the messaging, venue, security, invitee list, etc. at its own events, particularly when they are held on the Apple campus in Cupertino.
post #15 of 30
Quote:
Originally Posted by glui2001 View Post

Should've just called it AppleWorld

Exactly.

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post #16 of 30
Quote:
Originally Posted by glui2001 View Post

Should've just called it AppleWorld

Pretty sure there would be trademark complications with that.

You can't just have a big event about soda pop and call it the "Coca-Cola Expo" or a show about cars called "Chevrolet World." At least not without permission from the relevant parties.
post #17 of 30
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post #18 of 30
Quote:
Originally Posted by CGJ View Post

I didn't really understand them pulling out of Macworld, especially since in 2010 they held the iPad launch in January.

That's sort of the problem. They aren't always going to have something to reveal to the public in Janurary. Also, MacWorld mattered a lot more 10-15 years ago when Apple was coming back from the brink. Today, Apple creates their own events, also reaches the public through their Apple Stores. MacWorld isn't something Apple needs.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

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post #19 of 30
Quote:
Originally Posted by MacRulez View Post

Apple(R) is a registered trademark of Apple, Inc.

I think we've seen their willingness to sue over unauthorized use of their IP....

So is Mac.

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GOA

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post #20 of 30
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post #21 of 30
I hope Macworld is willing to pay handsomely.

I came up with this idea last summer.

post #22 of 30
Way to be a decade behind the curve...

I remember reading Macworld in the 1987-1993 timeframe. It was a nice magazine back then, in another time.
post #23 of 30
iWorld will be massively successful as, surprisingly so, there's nothing else like it.
An iOS only convention?
Brillianti!

This is Apple's & the MacWorld convention's future -- nothing against Macintosh, of course.
People & devs will jump all over this.
Early.

Surpisingly so, no one else is doing this and it's backed by a big name -- MacWorld. *
Couple that with it's all everyone wants to talk about anway & you've got a recipe for success!
It's "WWDC For The Rest Of Us."

It's E3 [apps] and CES [peripherals] all rolled into one, but just for iOS.
Again, how no one's ever thought of this ....

WWDC isn't really a showcase as such, and isn't meant for the public.
CES & E3*are much, much too biig to get the kind of focus & attention an iMaker'd want. *

I'll actually try to get to this one.
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"Technology Alone Is Not Enough -- Married With The Liberal Arts & The Humanities,
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post #24 of 30
The name is lame,
Samsung in the same game,
Better rename,
to Samesame,
Since the copying is still the same.

Samsung actually has a website with 'world' in it...but only in The Netherlands.

samsungworld.nl
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post #25 of 30
Quote:
Originally Posted by glui2001 View Post

Should've just called it AppleWorld

First thing that came to mind. Would have been a nightmare getting the rights to use the name though, while "Macworld" is of course theirs by sheer force of history and heritage... and ongoing licensing payments(?)
post #26 of 30
Quote:
Originally Posted by PhilBoogie View Post

The name is lame,
Samsung in the same game,
Better rename,
to Samesame,
Since the copying is still the same.

Samsung actually has a website with 'world' in it...but only in The Netherlands.

samsungworld.nl

Samsung now has a white Galaxy S2 phone:
http://www.jbhifi.com.au/phones/sams...ite-sku-71102/

Looks vaguely familiar. It's like a white iPhone 4/4S, with, strange-feeling proportions.
post #27 of 30
Quote:
Originally Posted by Apple ][ View Post

Lame.

Ever since Apple pulled out of Macworld, Macworld has been a total non-event.

Not really. I was at the first MW without Apple and there were a lot of people there. Clearly it didn't have the same buzz because Apple wasn't there with announcements but a lot of networking went on and it was worthwhile for many involved
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post #28 of 30
Quote:
Originally Posted by nvidia2008 View Post

Samsung now has a white Galaxy S2 phone:
http://www.jbhifi.com.au/phones/sams...ite-sku-71102/

Looks vaguely familiar. It's like a white iPhone 4/4S, with, strange-feeling proportions.

Oei, that's a familiar design! Indeed, strange-feeling proportions. Personally I don't like these large screens. The iPhone suits me just fine and if they would make it bigger it wouldn't fit into my jeans anymore.

While reading a review from www.techradar.com some funny tidbits:

"We like being able to organise our apps, but we're sure there's an easier way. If only we could just, we don't know, drag them onto one another and have the folders auto-create? What do you mean we can't? What's a patent?"

and:

"The interface on the Samsung Galaxy S2 might seem a little complex to an iPhone user, as it's chock-full of contextual menus, pinches, zooms, scrolls and dragging."

and:

"...in the call log list, the default option is to have everything listed at once including incoming and outgoing messages. If you want to just see calls you've made, like nearly everyone in the world, you can't."

and:

"The WVGA screen looks pin sharp when zoomed out on a whole web page, and you can double tap to speedily get to a legible level of text, no matter where you are on the page. One gripe we do have is the text reflow, as it doesn't do it automatically you have to double tap the screen slowly to activate it when pinching to zoom in."

Will the 360 hour standby time entice people to buy this?
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post #29 of 30
Quote:
Originally Posted by cvaldes1831 View Post

their message would get diluted by all the other press announcements being made A.) by other companies at Macworld Expo, B.) by those attending CES in Las Vegas
Apple's Macworld announcements were *never* diluted by other companies. As for CES, the talk was always "What will Apple announce?" so...not there either. :)

 

Quote:

"Plus, Apple has full control over the messaging, venue, security, invitee list, etc. at its own events, particularly when they are held on the Apple campus in Cupertino."
 

Actually, Apple had that same control over their keynotes at Macworld Expo, too.

post #30 of 30
Quote:
Originally Posted by CaryMG View Post

iWorld will be massively successful as, surprisingly so, there's nothing else like it.
An iOS only convention?
Brillianti!
People & devs will jump all over this.

You're in luck - it's already been going on for several years. It's called "The iLounge Pavilion at CES" and it has three times the vendors, floor space and attendance of a Macworld/iWorld.

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