Originally Posted by Ireland
I hear ya, and that's an interesting concept. But how does it work? I assume you mean it'll have WiFi, BT4.0, Ethernet, IR, FaceTIme, and a USB port (for maintainance). You pretty much want the AppleTV 'in' an HDTV.
Fine! But how do you get your cable channels? How do you get your satellite connection? How do you get you TiVo access? Your DVD/Blu-ray movies? (Blu-ray is still, and will be for a very long time, the best way to watch a movie with great graphics. Don't think for a moment that Steve Jobs didn't have a Blu-ray player for watching Pixar movies in his home theater.)
How do you get around all that and still get your content? What happens if this takes off and the content providers say they can no longer pay giant lumps sums to the content owners because they've lost an excessive number of subscribers in a short time? What happens when the content owners say they have a better deal with Apple (though I can't imagine what that would be) that they tell the content providers to suck it? What happens then to the cost of the internet coming into your home if you are now using the same pipes as before but with less pay to the those that were providing the content? This one I can answer: They raise the damn price and lower the caps, perhaps to a point that it's now more expensive to get even less content than before.
What about the computer HW in this Apple HDTV? Are we to assume this 2012 TV will run on an A6? Will they have a 2013 model that runs on A7 and gives it a lot more options for using apps? Do you replace the TV every year at a cost of $1k-2k? That seems ludicrous to me considering the different life cycles of the TV and the smartTV component inside. It's like an automobile manufacturer making it impossible to change out tires when they wear out, so you have to replace the entire car every 50k miles.
Your idea can be paired with ANY
TV on the market. You put the TV on the first HDMI port to access the AppleTV UI and then toss the TV's remote. That's it. Everything else is down through the AppleTV. You get this with cheap HW that is easily and cheaply upgraded while your expensive TV that is LCD, Plasma, or even a 10" OLED you have in your bathroom functions as normal.
Even better — and the idea I've had for years — is making the AppleTV the hub of your HEC. An A/V Receiver that is an AppleTV. Cost about $300-500 with built in amp, has inputs for all your speakers, all other appliances, and the TV connects directly to it in the back. You never change the TV's input, only the Receiver which is the AppleTV UI onscreen which can overlay
gobs of information about shows, channels, news, Facebook, Twitter, who's calling, etc. regardless of what simple cable, sat, DVD Blu-ray, game console input you choose from the AppleTV remote. This puts the AppleTV between the TV (aka dumb monitor) and the rest of the HEC appliances that aren't going to disappear overnight.
Apple sells an expensive product they can make a profit on, it can work with current systems while making it infinitely better and more usable, and all without killing the current system. The beauty of taking the AppleTV from being next to those other devices to being between them is now Apple is in a position to keep making the AppleTV UI more useful that you stop hitting the cable button (telling Siri to put on cable) and continuously start using the AppleTV as the only device. A trojan horse approach, not a new utopia built upon one willing to fight back.