Originally Posted by macinthe408
It does not make any sense whatsoever that Steve Jobs personally owns and had the cube built with his own money.
What was he able to achieve with personal funding that couldn't be achieved using corporate cash? Are his ashes going to be entombed in the floating Apple?
I think the story is that the Board refused to approve the $ millions necessary to build the original cube, so Steve decided to spend the money himself because he felt so strongly about it.
On one hand, I sort of agree with the Board (assuming the story is accurate) that it was excessive. On the other, that space, especially because it's underground, had always been kind of awful before Apple took it over. Retail there (aside perhaps from the FAO Schwartz store) always failed. It needed focus and a point of interest and they cube provided that and that space is now active and lively 24 hours a day. The cube quickly became iconic and such branding was cheap at the price - it's actually a tourist attraction and people take photos in front of it all the time. Now whether it really needed to be replaced is completely another matter and I wonder whether the replacement would have happened if it was being considered today by Apple's current management team. Hopefully, the glass that came down gets recycled into another structure, Apple's or otherwise.
Frankly, I don't find the interior of Apple stores to be that special anymore. The whole parsons table thing has gotten kind of old for me. But the exteriors of some of their stores (certainly not all) like the Fifth Avenue store and the Lincoln Center store have definitely improved their neighborhoods. And while Apple probably didn't plan it this way, the architecture of the Lincoln Center store fits very well with the renovated Lincoln Center buildings just south of it, where the WNET-13 studios and the cafe with public space reside, which also use large amounts of unframed glass.