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Microsoft looking to drum up Windows Phone interest with 55-foot NYC installation

post #1 of 56
Thread Starter 
Microsoft has installed a six-story interactive Windows Phone structure in New York City's Herald Square as a promotional stunt to increase awareness of its struggling smartphone platform.

The smartphone replica is located "just a few feet away" from the world's largest Macy's Store in the middle of one of the city's more popular picnic areas, according to Engadget.

The oversized gadget features video feeds modeled after Windows Phone's proprietary tile interface. The tiles slide out of place to make way for live stage performances, such as a session from a calisthenics instructor.

Microsoft's event heralds the arrival of three new Windows Phone devices: the Samsung Focus S, Focus Flash and HTC Radar 4G. The company set up nearby pop-up showrooms for interested customers to check out the smartphones.

After a year on the market, Microsoft's reboot of its mobile phone operating system has yet to gain significant traction. But, Andy Lees, the company's executive in charge of the Windows Phone division, pointed out last month that Windows Phone 7 sold more devices in its first year than Google Android did during its launch year.




In fact, the Windows maker has been more consistent at touting its successes in reaching royalty-paying license agreements, which now cover more than half of the Android market, than actual Windows Phone sales. Some industry watchers believe that Microsoft makes more money from Android sales than it does from its own platform.

In July, Microsoft Chief Executive Steve Ballmer revealed that Windows-based phone sales had gone from "very small to very small." The company released a significant update to Windows Phone, codenamed Mango, adding several new features in an attempt to address some of the shortcomings of the original OS.

Windows Phone sales should see a boost, however, now that Nokia is ready to join the fray. After announcing a partnership with Microsoft eight months ago, the Finnish handset maker announced its first handsets running the OS late last month.
post #2 of 56
I have yet to even see a single wp7 phone in the wild. I think they are a myth, like the yeti or Bigfoot.
post #3 of 56
I'll never count Microsoft out in the smartphone battle. If Android manufacturers get beaten badly enough in the courts they might all start calling Redmond. But there is no doubt Windows Phones are currently nowhere to be seen (except in Herald Square).

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Please update the AppleInsider app to function in landscape mode.

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post #4 of 56
You know, whomever Microsoft uses for event PR needs to fire themselves.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #5 of 56
I don't see this as being a very effective advertising idea but I do hope it works. WP7.5 is absolutely brilliant. It's the 2nd best mobile OS on the market and shouldn't fall away because, to quote Pogue, "it's not popular because it's not popular."

However, this being MS they can throw money at Windows Phone OS for years with blinking an eye. And with MS being the biggest profiteers from Android they can do it with indirect funds that aren't being funnelled from outside the mobile sector.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #6 of 56
Strange marketing, it just highlights the whole problem I've found with Windows Phones.

They are too big to fit in your pocket
you only have freedom in choice when you know you have no choice
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you only have freedom in choice when you know you have no choice
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post #7 of 56
Quote:
Originally Posted by Mac.World View Post

I have yet to even see a single wp7 phone in the wild. I think they are a myth, like the yeti or Bigfoot.

I finally saw the my first WP7 phone in the wild last week while on a flight from LAX to SFO. Presuming she was not an MS employee testing the phone, I can now officially say that MS has sold at least one phone.

Personally, I think WP7 is better than Android and more thought has been put into its development.
post #8 of 56
Every time Microsoft gets a royalty payment for an Android Handset = Somebody paying good money to NOT use wince 7.5
post #9 of 56
This abomination is tackier than a Microsoft Store. I'm sure it was the best idea Steve Ballmer could muster.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #10 of 56
Quote:
Originally Posted by Mac.World View Post

I have yet to even see a single wp7 phone in the wild.

Me neither, but I am very curious to those new Nokias. OTOH, I don't know if I want to buy something from a company that uses gorilla ways of getting money from stuff they don't even make (Android). At the moment I am very happy with my iPhone and I hope I won't need a new smartphone for the coming three years or so.
post #11 of 56
Quote:
Originally Posted by cy_starkman View Post

Strange marketing, it just highlights the whole problem I've found with Windows Phones.

They are too big to fit in your pocket

Even if you want your own calisthenics instructor \
Where are we on the curve? We'll know once it goes asymptotic!
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Where are we on the curve? We'll know once it goes asymptotic!
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post #12 of 56
Quote:
Originally Posted by Suddenly Newton View Post

This abomination is tackier than a Microsoft Store. I'm sure it was the best idea Steve Ballmer could muster.

Maybe he can be on the next Apprentice. Seems like an Apprentice-esque thing to do...
post #13 of 56
Steve Jobs once said that Microsoft had no taste.

This sure proves him wrong!
post #14 of 56
Quote:
Originally Posted by gari22 View Post

Steve Jobs once said that Microsoft had no taste.

This sure proves him wrong!

I say bring on the competiton because the more there is the greater the iPhone will have to get and keep everyone working hard and to some extent honest. Without good old competition things can stagnate and with Steve gone apple needs to be driven.
post #15 of 56
Quote:
Originally Posted by cy_starkman View Post

Strange marketing, it just highlights the whole problem I've found with Windows Phones.

They are too big to fit in your pocket

Actually... some of us with very fat fingers and/or poor eyesight would prefer a 7-story phone.
"Swift generally gets you to the right way much quicker." - auxio -
"He who laughs, lasts!" - Mary Pettibone Poole -
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"Swift generally gets you to the right way much quicker." - auxio -
"He who laughs, lasts!" - Mary Pettibone Poole -
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post #16 of 56
Quote:
Originally Posted by laytech View Post

I say bring on the competiton because the more there is the greater the iPhone will have to get and keep everyone working hard and to some extent honest. Without good old competition things can stagnate and with Steve gone apple needs to be driven.

I don't see how your reply is in any way relevant to my post.

I'm all for competition and I think WP7 looks pretty cool, but this is a seriously tacky and misguided PR stunt.
post #17 of 56
Quote:
Microsoft looking to drum up Windows Phone interest with 55-foot NYC replica

In other news, Apple Insider looking to drum up Windows Phone story interest with misleading title about a 55-foot NYC replica. Though I must say, a 55-foot replica of NYC would have been a lot cooler than what they actually did.
post #18 of 56
Quote:
Originally Posted by solipsism View Post

I don't see this as being a very effective advertising idea but I do hope it works. WP7.5 is absolutely brilliant. It's the 2nd best mobile OS on the market and shouldn't fall away because, to quote Pogue, "it's not popular because it's not popular."

However, this being MS they can throw money at Windows Phone OS for years with blinking an eye. And with MS being the biggest profiteers from Android they can do it with indirect funds that aren't being funnelled from outside the mobile sector.

Granted I've never really "used" win7, but based on looks, reports and videos I think PalmOS would be running second. IMO
post #19 of 56
If it had been 60 ft, I think I would have worked. But, just 55 ft??? Come on Microsoft!!!!
post #20 of 56
Quote:
Originally Posted by jd_in_sb View Post

I'll never count Microsoft out in the smartphone battle. If Android manufacturers get beaten badly enough in the courts they might all start calling Redmond. But there is no doubt Windows Phones are currently nowhere to be seen (except in Herald Square).

I agree -- so long as Microsoft has money to spend, they'll keep spending it on trying to make Windows Phone a success. There's no way they can concede the smartphone market.

But it's going to be really hard. One issue of course is just the challenge of gaining traction in a market that they "entered" far too late. (I intend the word "entered" to be read with irony)

I'm wondering, though, if there might be a second issue. I'm wondering if maybe ordinary people just don't like the tiled interface. The WP7 interface has won universal accolades among the tech pundits, even from enthusiastic Apple guys like Gruber. And while I've never used it myself, or seen it in person, I have always thought that it does look intriguing, original, and perhaps even elegant. But maybe from the perspective of regular folks it just looks confusing and weird. Maybe trying to cram so much information onto a single screen, even if crammed in the most elegant&efficient way possible, is just going too far. Also, while the techno-elite may deride the simple grid of icons on the iPhone as being "Windows 3-like", maybe ordinary folks find it familiar/approachable, for the very reason that it's an interface that they've been using for a couple of decades now. And then finally there's the uncanny ability of the techno-elite to just get things massively wrong sometimes, like when they almost unanimously panned the iPad.
post #21 of 56
i smell a flash mob.
post #22 of 56
"D'you think he's compensating for something?"
post #23 of 56
Quote:
Originally Posted by Mac.World View Post

I have yet to even see a single wp7 phone in the wild. I think they are a myth, like the yeti or Bigfoot.

A chap I work with has one, and I had a good look at it last week. I have to say, it's pretty much outstanding. The UI is excellent. It's easy to just throw stones at Microsoft, but fair play to them on WP7 - they seem to have done a really good job.

As for the massive phone mockup in New York, that's tremendous! Kudos to Microsoft for what looks to be a pretty smart piece of advertising. I can't believe that's from the same company that are putting a Microsoft shop in Valley Fair mall in San Jose, just across from the Apple shop, and they seem to have decided that by making it twice the size of the Apple shop, it will somehow make it better....
post #24 of 56
Questions:

Does it run Mango?

How far is it from Wall Street?

How many tents will that small stage accommodate?
"Swift generally gets you to the right way much quicker." - auxio -
"He who laughs, lasts!" - Mary Pettibone Poole -
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"Swift generally gets you to the right way much quicker." - auxio -
"He who laughs, lasts!" - Mary Pettibone Poole -
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post #25 of 56
Unfortunately for Microsoft that IS the first prototype of the Windows phone that they put at the curb for trash truck to pick up. Once they realized that it was too big, and yes, it was only when they were throwing it out did they realize it was too big, they just left it there.

Now they are thinking of marketing this phone as a feature which version, large screen, hard to lose... Unfortunately the screen turns blue 4 times an hour for no apparent reason, and it is connected to antenna on top of the building to the right but still has no signal.
post #26 of 56
of course they are...my youtube sybscription bin is filled with 100 videos of a dumb phone that no one even buys...
post #27 of 56
I thought it was a bizarre replica of the gawd-awful Windows 8 Metro UI.
post #28 of 56
Quote:
Originally Posted by Dick Applebaum View Post

Actually... some of us with very fat fingers and/or poor eyesight would prefer a 7-story phone.

That's where Siri comes in useful I would imagine.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #29 of 56
Quote:
Originally Posted by Blastdoor View Post

I agree -- so long as Microsoft has money to spend, they'll keep spending it on trying to make Windows Phone a success. There's no way they can concede the smartphone market.

But it's going to be really hard. One issue of course is just the challenge of gaining traction in a market that they "entered" far too late. (I intend the word "entered" to be read with irony)

I'm wondering, though, if there might be a second issue. I'm wondering if maybe ordinary people just don't like the tiled interface. The WP7 interface has won universal accolades among the tech pundits, even from enthusiastic Apple guys like Gruber. And while I've never used it myself, or seen it in person, I have always thought that it does look intriguing, original, and perhaps even elegant. But maybe from the perspective of regular folks it just looks confusing and weird. Maybe trying to cram so much information onto a single screen, even if crammed in the most elegant&efficient way possible, is just going too far. Also, while the techno-elite may deride the simple grid of icons on the iPhone as being "Windows 3-like", maybe ordinary folks find it familiar/approachable, for the very reason that it's an interface that they've been using for a couple of decades now. And then finally there's the uncanny ability of the techno-elite to just get things massively wrong sometimes, like when they almost unanimously panned the iPad.

Had the phone come out along side the iPhone I wonder which would have sold best. I suspect iPhone would still have been the most popular for the reasons you give.

There is a reason Steve never used test groups and only followed his gut.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #30 of 56
What lasting value would such a structure have for prosperity?
post #31 of 56
Well the Xbox did arrive a bit late, but it has grown tremendously. Can't say that for the Zune!

It's hit or miss with WinMobile.

Quote:
Originally Posted by Blastdoor View Post

I agree -- so long as Microsoft has money to spend, they'll keep spending it on trying to make Windows Phone a success. There's no way they can concede the smartphone market.

But it's going to be really hard. One issue of course is just the challenge of gaining traction in a market that they "entered" far too late. (I intend the word "entered" to be read with irony)

I'm wondering, though, if there might be a second issue. I'm wondering if maybe ordinary people just don't like the tiled interface. The WP7 interface has won universal accolades among the tech pundits, even from enthusiastic Apple guys like Gruber. And while I've never used it myself, or seen it in person, I have always thought that it does look intriguing, original, and perhaps even elegant. But maybe from the perspective of regular folks it just looks confusing and weird. Maybe trying to cram so much information onto a single screen, even if crammed in the most elegant&efficient way possible, is just going too far. Also, while the techno-elite may deride the simple grid of icons on the iPhone as being "Windows 3-like", maybe ordinary folks find it familiar/approachable, for the very reason that it's an interface that they've been using for a couple of decades now. And then finally there's the uncanny ability of the techno-elite to just get things massively wrong sometimes, like when they almost unanimously panned the iPad.
post #32 of 56
As long as it helps make people talk about WP7 then it's a good idea. Right now MS's big problem is people still don't know they exist. For every WP7 ad, there's 50 iPhone ads and 20 android ads.

Quote:
Originally Posted by tsa View Post

Me neither, but I am very curious to those new Nokias. OTOH, I don't know if I want to buy something from a company that uses gorilla ways of getting money from stuff they don't even make (Android). At the moment I am very happy with my iPhone and I hope I won't need a new smartphone for the coming three years or so.

Where do you draw the line though? Would you buy an exact copy of an iPhone and then stop buying from Apple after they take action against the people stealing there work? Microsoft was in the smartphone market for a long time, the fact that they never made a decent phone doesn't mean they didn't invent some fundamental tech that goes into these devices.

Quote:
Originally Posted by z3r0 View Post

Well the Xbox did arrive a bit late, but it has grown tremendously. Can't say that for the Zune!

Biggest difference there is while the first Xbox didn't do that great the market hung around long enough for them to make a success of the second. The market for portable mp3 players isn't going anywhere but downhill, so it doesn't make any sense to battle Apple for a market that would likely disappear before they could win.
post #33 of 56
Tacky.
post #34 of 56
Quote:
Originally Posted by cy_starkman View Post

Strange marketing, it just highlights the whole problem I've found with Windows Phones.

They are too big to fit in your pocket

Consumer Reports would love this phone!
post #35 of 56
Quote:
Originally Posted by whatisgoingon View Post

Every time Microsoft gets a royalty payment for an Android Handset = Somebody paying good money to NOT use wince 7.5

It will be interesting to see how long this goes on for. I believe that Google want Motorola for two reasons

1) They want some of their patents, particularly the patents pending approval (the obvious reason).

2) Motorola did not roll over to microsoft and are fighting their licensing claims. By owning Motorala, I think Google want make sure someone takes on Microsoft hoping that some of Microsoft's patents are declared invalid. This would send some manufacturers back to the negotiating table with their android royalty patents.

This is a layman's opinion. Maybe some of the more legally minded could punch holes in it.
post #36 of 56
HUGE Microsoft's Customer relationship is nonexistent. Ever try to get help on the phone?

Sad to hear Apple may no longer produce desktops, leaves many of us (heavy graphics processing) without options - IM
post #37 of 56
Quote:
Originally Posted by Mac.World View Post

I have yet to even see a single wp7 phone in the wild. I think they are a myth, like the yeti or Bigfoot.

Same here. I ride the train in Salt Lake and have been looking for someone using a Win7 phone for a long time. I have yet to see a single one.

Funny thing is by most accounts, it's a good phone like the Zune was a good media device.

I know personally it would be my second choice to iPhone.
post #38 of 56
Quote:
Originally Posted by Imageman View Post

Sad to hear Apple may no longer produce desktops, leaves many of us (heavy graphics processing) without options - IM

Where in the world are you getting that?!

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #39 of 56
Quote:
Originally Posted by AppleInsider View Post

Microsoft has installed a six-story interactive Windows Phone structure in New York City's Herald Square as a promotional stunt to increase awareness of its struggling smartphone platform.

No doubt, this display will attract attention. But no matter how you dress it up, it's still crap.
post #40 of 56
What a chaotic mess.
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