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Adobe confirms it will no longer develop Flash for mobile browsers

post #1 of 171
Thread Starter 
Adobe on Wednesday confirmed that it will no longer develop its Flash Player for mobile platforms like Android, and will instead pour its efforts into creating Adobe AIR applications for native storefronts like Apple's iOS App Store.

The change in strategy was laid out in a post to the company's official blog, in which Danny Winokur, vice president of the Flash Client Platform at Adobe, said that his company will contribute "more aggressively" to HTML 5.

"HTML5 is now universally supported on major mobile devices, in some cases exclusively," he said. "This makes HTML5 the best solution for creating and deploying content in the browser across multiple platforms.

"We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML 5 innovation they can use to advance their mobile browsers."

Development of the browser-based Flash Player will cease following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook. Adobe has promise to deliver "critical bug fixes and security updates" for existing devices, and source code licensees will be able to continue working on and releasing their own implementations.

Adobe has said that Flash will live on in mobile devices through its AIR platform, which will enable Flash developers to package native applications for devices like Apple's iPhone and iPad. Apple original banned the use of third-party tools to create iOS applications, but eventually relented last year to allow Flash conversion tools like Adobe AIR.

Adobe's official statement confirms earlier rumors that the company would abandon development of the Flash Player for mobile browsers. The company informed some of its developer community on Tuesday, before the public announcement was made on Wednesday.

The decision by Adobe to abandon Flash in mobile browsers comes less than two years after late Apple co-founder Steve Jobs slammed Flash in a public letter. Jobs declared that Adobe's Web format was created for the PC era, but that it "falls short" in the new wave of mobile computing, led by low-power devices with touch interfaces.

"Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs," Jobs wrote in April of 2010. "But the mobile era is about low power devices, touch interfaces and open web standards -- all areas where Flash falls short.



"The avalanche of media outlets offering their content for Apple's mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content... New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind."

Jobs's words have proven prophetic, as this August Adobe unveiled a new tool called Edge, which allows developers to create Flash-style animation all using the HTML5 standard compatible when browsing the Web on an iPhone or iPad. And in September, the company launched a new version of its Adobe Flash Media Server, allowing developers to deliver standards-based HTML5 video along with Flash video.

Adobe's Flash will continue to live on in traditional PC browsers with the new Flash Player 11, which the company has said will offer 3D-intensive games with "console quality" graphics, all available within a Web browser. Adobe also said it is already working on Flash Player 12 for PCs, along with "a new round of exciting features which we expect to again advance what is possible for delivering high definition entertainment experiences."
post #2 of 171
...and reminds us to stay hungry, stay foolish.

   I am long on my shares of AAPL at $37.00

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   I am long on my shares of AAPL at $37.00

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post #3 of 171
Quote:
Originally Posted by Woodlink View Post

...and reminds us to stay hungry, stay foolish.

Adobe is following Steve's words. They keep keep investing in dead end projects so they can stay foolish and they keep laying off employees so that they stay hungry.
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post #4 of 171
Gruber:

Apple didn’t win. Everybody won. Flash hasn’t been superseded in mobile by any sort of Apple technology. It’s been superseded by truly open web technologies. Dumping Flash will make Android better, it will make BlackBerrys better, it will make the entire web better. iOS users have been benefitting from this ever since day one, in June 2007.

http://daringfireball.net/linked/201...everybody-wins
post #5 of 171
Hooray!
post #6 of 171
Quote:
Originally Posted by Woodlink View Post

...and reminds us to stay hungry, stay foolish.

Too bad he didn't get to see this day. It would have been interesting to hear what he would have had to say.
post #7 of 171

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #8 of 171
at Tallest Skil's image.


PS: I guess that's one less negative mark under Cons for the iPhone and iPad when it comes time to rate them.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #9 of 171
This is terrible news for savvy consumers who want the full web experience on their mobile devices.
post #10 of 171
This is not going to go over well with the Fandroid crowd that revels in bashing iOS with the Flash argument.
post #11 of 171
Not only was every word of Jobs's letter on Flash the unalloyed truth but now Adobe has taken his every piece of advice. I bet there are stil people who think Apple's approach to Flash is about "control" and the Jobs letter was full of lies though.
post #12 of 171
Flash Sucks, even on a computer.
post #13 of 171
Quote:
Originally Posted by eksodos View Post

This is terrible news for savvy consumers who want the full web experience on their mobile devices.

I'll supply the laughing face for you... That's the only way that makes sense.
post #14 of 171
Steve Jobs made a fantastic decision. It's the same reason Java apps aren't ever going to be installed on a mobile platform either. You don't want another runtime on top of your OS. It just adds complexity and, of course, it's going to have some overhead for support. I think the fight was in large part about keeping (bringing!) developers in the iOS fold.

<snip from Thoughts on Flash>
We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.
post #15 of 171
Well, now that Steve is gone I guess Adobe decided that they no longer needed to keep up this farce.

It just ended sooner than later.

jmho
na na na na na...
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na na na na na...
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post #16 of 171
Quote:
Originally Posted by Tallest Skil View Post


Brilliant, as always.
See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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See, in the record business, you can show someone your song, and they don’t copy it. In the tech business, you show somebody your idea, and they steal it. (Jimmy Iovine)
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post #17 of 171
Quote:
Originally Posted by newbee View Post

Brilliant, as always.

Too bad I can't see the image in my browsers (IE8 and FF8). It's probably blocked by corporate firewall.
post #18 of 171
Quote:
Originally Posted by jj.yuan View Post

Too bad I can't see the image in my browsers (IE8 and FF8). It's probably blocked by corporate firewall.

I hosted it on Imgur. Imgur's blocked for you? That's surprising.

Do you know of another image hosting service that isn't? I can rehost it there and send you the link if you want to see it.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #19 of 171
Quote:
Originally Posted by eksodos View Post

This is terrible news for savvy consumers who want the full web experience on their mobile devices.

Ha! humor served dry. Nicely played.
post #20 of 171
Quote:
Originally Posted by eksodos View Post

This is terrible news for savvy consumers who want the full web experience on their mobile devices.

This might be true for the 8,497 of you "savvy consumers".

The other 120 million "savvy consumers", and growing, will never notice.
post #21 of 171
Jobs has been proven right again.
Nice and profitable to show humility Adobe.
post #22 of 171
Steve: 1, Adobe: 0

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Please update the AppleInsider app to function in landscape mode.

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post #23 of 171
No, don't go Flash, we love you!!!
post #24 of 171
Quote:
Originally Posted by jd_in_sb View Post

Steve: 1, Adobe: 0

Seems to me that a company that only exists because of one guy's idea to make a bitmap personal computer would listen to that guy when he says that company's being an idiot.

Like back when they wouldn't port CS to Mac OS 8, 9, and Rhapsody. Or even OS X at the beginning.

Plus all the stuff Adobe took from MacDraw super early on. Marching ants and all that jazz.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #25 of 171
Quote:
Originally Posted by Tallest Skil View Post


Great!!!!!
post #26 of 171
Quote:
Originally Posted by eksodos View Post

This is terrible news for savvy consumers who want the full web experience on their mobile devices.

This is great news for savvy consumers who want the full web experience on their mobile devices who also care about battery life.
post #27 of 171
Quote:
Originally Posted by AppleZilla View Post

Gruber:

Apple didnt win. Everybody won. Flash hasnt been superseded in mobile by any sort of Apple technology. Its been superseded by truly open web technologies. Dumping Flash will make Android better, it will make BlackBerrys better, it will make the entire web better. iOS users have been benefitting from this ever since day one, in June 2007.

http://daringfireball.net/linked/201...everybody-wins

Apple never have champion its own "technology". Apple is about open, industry standards like OpenGL, H264 and HTML5.

The infrastructure around it devices can be closed (like iPhone/iTunes), but the phones support open standards like HTML5. Anyone can create a program in HTML5 and run it on iOS devices.

So what is more opened? An "open" standard like Windows that uses DirectX or a closed standard that uses industry standards that works on every computer? (OpenGL)
post #28 of 171
Quote:
Originally Posted by ddawson100 View Post

Steve Jobs made a fantastic decision. It's the same reason Java apps aren't ever going to be installed on a mobile platform either. You don't want another runtime on top of your OS. It just adds complexity and, of course, it's going to have some overhead for support. I think the fight was in large part about keeping (bringing!) developers in the iOS fold.

While I agree that SJ was 100% right on the Flash issue, it is NOT that case that Java apps don't/won't run on mobile devices. Java is the development AND runtime environment for applications on both Blackberry and Android. RIM pays Oracle a license on every handset running the Java RTE while Google chose to develop their own Java-derived version called Davlik. Hence the Oracle lawsuit against Google

http://en.wikipedia.org/wiki/BlackBerry_OS
http://en.wikipedia.org/wiki/Dalvik_virtual_machine

Apple chose not to go the Java route as they prefer to control the entire user experience. While this may provide positive benefits for users of IOS devices, it makes things slightly more complicated for developers.
post #29 of 171
Quote:
Originally Posted by Rob55 View Post

Too bad he didn't get to see this day. It would have been interesting to hear what he would have had to say.

I am sure he already knew, like did most of us. To have a Flash enabled phone or tablet device is a pretty hollow trump card from what I hear.

More importantly, this announcement will signal the point ever louder that including Flash content, or developing your site fully, or largely, using Flash is a very bad idea if you want your site viewable to the millions of handheld device surfers.

How long before Flash on the web is history?
post #30 of 171
how will we ever experience the full web on our devices now?
post #31 of 171
Quote:
Originally Posted by shompa View Post

Apple never have champion its own "technology". Apple is about open, industry standards like OpenGL, H264 and HTML5.

The infrastructure around it devices can be closed (like iPhone/iTunes), but the phones support open standards like HTML5. Anyone can create a program in HTML5 and run it on iOS devices.

Although there are examples to the contrary like the new messaging app and particularly Facetime which was promised to be open to other devs and apps but hasn't happened yet.
post #32 of 171
Quote:
Originally Posted by tt92618 View Post

how will we ever experience the full web on our devices now?

Will the UK now let Apple advertise the full web on their iOS-based devices?
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post #33 of 171
Quote:
Originally Posted by solipsism View Post

PS: I guess that's one less negative mark under Cons for the iPhone and iPad when it comes time to rate them.

Flash was never a good idea for a touch device. Flash was a victim of its own success. It was so easy to develop with that 99% of the people using it have no programming or graphic design experience or training. Hence most everything built in Flash sucked. The 1% of good Flash is still excellent work. Aside from the current need to support a dwindling number of IE browsers for video delivery, Flash just doesn't fit in with the web site trends of today. It is like the tail fins on Cadillacs, they were cool and all back in the day but served no purpose, however a derivative of the fin can be observed today in NASCAR rear deck fins. So Flash may serve some limited usefulness in the future but hopefully not as a decoration.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #34 of 171
Quote:
Originally Posted by AppleZilla View Post

Gruber:

Apple didn’t win. Everybody won. Flash hasn’t been superseded in mobile by any sort of Apple technology. It’s been superseded by truly open web technologies. Dumping Flash will make Android better, it will make BlackBerrys better, it will make the entire web better. iOS users have been benefitting from this ever since day one, in June 2007.

http://daringfireball.net/linked/201...everybody-wins

Sorry but the Apple Technology is WebKit and the joint HTML 5 spec from Google and Apple.

Guber continues to be technically handicapped and exists in popularity all due his timing in starting out when the industry was in flux and his voice was crowned an Apple mouthpiece.
post #35 of 171
Quote:
Originally Posted by eksodos View Post

This is terrible news for savvy consumers who want the full web experience on their mobile devices.

Savvy users would much rather not be required to use bloated, buggy, insecure, proprietary, plug-ins to view the "full" web.
post #36 of 171
Quote:
Originally Posted by AppleZilla View Post

Gruber:

Apple didn’t win. Everybody won. Flash hasn’t been superseded in mobile by any sort of Apple technology. It’s been superseded by truly open web technologies. Dumping Flash will make Android better, it will make BlackBerrys better, it will make the entire web better. iOS users have been benefitting from this ever since day one, in June 2007.

http://daringfireball.net/linked/201...everybody-wins

I agree with this POV. The Apple vs Adobe drama was drummed up by the media (as well as Adobe, who went on a full PR assault to defend their "platform"). Steve Jobs didn't "attack" Flash: he simply made a choice for the iOS platform, but Apple and Adobe continued to work together on Flash for Mac OS. It wasn't until Adobe went on a PR offensive that Steve penned his "Thoughts on Flash" open letter, which laid out his vision for the future of the mobile web. And it was an HTML 5 based future.

It's clear to me that Android support for Flash was more about Google trying to play up the "Apple is against choice" PR angle than by some vision of how the mobile web should work. It was all about taking a position contrary to whatever Apple supported, even if what Apple supported was an open standard like HTML 5.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #37 of 171
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post #38 of 171
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post #39 of 171
Quote:
Originally Posted by mdriftmeyer View Post

Sorry but the Apple Technology is WebKit and the joint HTML 5 spec from Google and Apple.

Guber continues to be technically handicapped and exists in popularity all due his timing in starting out when the industry was in flux and his voice was crowned an Apple mouthpiece.

You lost me. What exactly do you disagree with in Gruber's blog? I think it's spot on. I also don't get your mention of "Apple Technology" and mentioning of Google. Sure, Webkit was a fork started at Apple in 2001 but it's open source and has many prominent companies contributing which means it's really not Apple's technology but everybody's technology, which is what Gruber is saying. We all benefit from WebKit.
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post #40 of 171
Quote:
Originally Posted by nkalu View Post

Jobs has been proven right again.
Nice and profitable to show humility Adobe.

Well, that's certainly one POV. I don't characterize this as "Steve was right." I think Steve was more prescient about the future of mobile web standards. It didn't hurt that he took a hard line on "no plug-ins for mobile Safari" to help force the issue. That includes Microsoft's seldom loved Silverlight plug-in.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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