Originally Posted by nagromme
But fragmentation is still a problem, and Apple still already makes a mini-tablet: the iPod Touch.
The iPod touch is a toy. Processor is a generation old, screen is too small, battery life when using WiFi and apps is terrible, camera is a joke, 3G data isn't even an option. It's the only iOS device called an iPod. That should tell you everything you need to know about where Apple thinks it fits into their product matrix.
eReaders like the Kindle and Kobo fall into a space in the marketplace where Apple has nothing, but I believe that's because Apple doesn't want to compete.
- much less expensive (Apple unlikely to enter a low margin segment of the market)
- much lighter (Apple has gone to great lengths to use Al and glass and include large batteries therefore they cannot compete even if they introduce a smaller model iPad)
- small enough to fit in more bags/purses than an iPad can (Apple could do something here, but would need a new screen resolution: fragmentation)
One of the great things about developing for iOS is the clear split between phone size devices and the iPad. You do completely different UI for the two because they clearly target different audiences. I like the fact that graphics can be pixel perfect. Elements are never stretched or shrunk to fit a different screen resolution like they are on a certain other mobile OS.
I can see Apple putting a 4" display in their next phone. Most people either wouldn't be able to see or simply wouldn't care whether the display is 326ppi or 290ppi. At the same time a lower pixel density would make it easier for baby boomers to read small text. Given the percentage of wealth controlled by boomers it makes sense to design devices they can use without having to reach for their reading glasses.
A larger display is very practical with a case redesign. At my desk I currently have an iPhone 4 and an iPod touch in a hard shell case. The touch in its case is a little wider than the iPhone, but feels better in my hand because it's smooth and rounded. By comparison the iPhone 4 feels like a brick.