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HP takes aim at Apple's MacBook Air with new $900 Folio13 Ultrabook

post #1 of 105
Thread Starter 
The latest entry in the thin-and-light Ultrabook lineup is HP's new Folio13, a 13-inch laptop with a 128GB solid-state drive that undercuts Apple's MacBook Air with a starting price of $900.

HP's first "business Ultrabook" is the latest entry in the reference design spearheaded by chipmaker Intel. Ultrabooks aim to compete with Apple's highly successful MacBook Air lineup, which now represents 28 percent of the company's notebook shipments.

Available starting Dec. 7 for $899.99, the HP Folio13 boasts up to 9 hours of battery life and comes with a 128GB solid-state drive. Its design is less than 18 millimeters thin and the Folio13 weighs 3.3 pounds.

It also features a Corei5-2467M processor, 4GB of RAM, a 1,366-by-768-pixel display, optical TPM circuitry, and HP CoolSense. Ports include USB 2.0 and 3.0, Ethernet, HDMI, and a memory card reader.

"This category of product breaks new ground and will be a likely choice for businesses to offer to employees looking for a more consumer-centric experience, said Crawford Del Prete, executive vice president of worldwide research products, and chief research officer, at IDC. "We expect Ultrabooks will re-ignite interest in the small form factor PC category, and by 2015 expect 95 million Ultrabooks will be shipping worldwide annually."

Reacting to the unveiling of HP's new Ultrabook on Wednesday, analyst Brian Marshall of ISI Group offered a head-to-head comparison between it and Apple's MacBook Air. He noted that while the Folio13 is aimed at business users, Apple's MacBook Air lineup targets both consumers and the enterprise.

At $900, the HP Folio13 is about 30 percent cheaper than the $1,300 price tag on the low-end 13.3-inch MacBook Air model. Apple also offers an 11.6-inch MacBook Air starting at $999, or $100 more than HP's business Ultrabook.

White said he applauds HP's competitive pricing for the new Folio13, and he believes the new ultraportable is a "solid entry" for Intel's struggling Ultrabook category. However, he believes that the MacBook Air will retain its market share lead in the face of this latest threat.



Last week it was revealed that other Ultrabook makers, Acer and Asus, slashed their orders for the thin-and-light notebooks by 40 percent. Sales of the Ultrabook line in the first month were said to have been "unsatisfactory" for both companies.

One problem for the first Ultrabooks was that they came in at a higher price range than typical low-cost PCs, and some even had a higher starting price than Apple's MacBook Air. But HP's Folio13 aims to address that with an aggressive $900 entry price.

The Folio13 arrives at a tumultuous time for HP, as the company recently ousted its CEO of less than a year after a series of highly publicized missteps. Among those was a somewhat confusing decision to spin off HP's PC division, which leads the industry in terms of units sold, though the company quickly reversed its decision in October.
post #2 of 105
but does it run OS X?
post #3 of 105
The operating system of Mac OS X is the soul of MacBook Air. What is the OS of HP? Windows 8? Does Windows have iLife for photo, movie and music? Full version of development tool XCODE? None.
post #4 of 105
I would love to see how this thing fares in real usage scenarios. While they say it gets 9 hours of battery will that really be the case? It's also heavier and thicker than the MBA, but not by much. What is it made of, plastic? (hard to tell from the photos)
post #5 of 105
"Its design is less than 18 millimeters thin"

Please, lets not let marketing speak pervade our language here. It's less than 18 millimeters *thick*.
post #6 of 105
Quote:
Originally Posted by chudq View Post

The operating system of Mac OS X is the soul of MacBook Air. What is the OS of HP? Windows 8? Does Windows have iLife for photo, movie and music? Full version of development tool XCODE? None.

It does have 3D Studio Max though, which is a nice advantage. Max 2012 is, in my experience, significantly nicer than Maya 2012.
post #7 of 105
One BIG problem with it. It still runs Microsoft software.
post #8 of 105
This doesn't seem to be anything more than a press release.
Would be nice to have some real information (performance etc.) or side by side statistics with Macbook Air.
post #9 of 105
Quote:
Originally Posted by theoldcoot View Post

One BIG problem with it. It still runs Microsoft software.

Not if the Hackintosh community will have anything to say about it.

Though the thing seems pretty pointless without Thunderbolt. I think we can say that now: if something new isn't released with Thunderbolt, it's resigned to the naughties for compatibility.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #10 of 105
Quote:
Originally Posted by donco View Post

This doesn't seem to be anything more than a press release.
Would be nice to have some real information (performance etc.) or side by side statistics with Macbook Air.


Agreed. Entire marketing-speak phrases appear to have been lifted directly from a press release. Just another reason to take much of what you read on this site with a grain of salt.
post #11 of 105
I wonder how much HP makes per unit?
post #12 of 105
Quote:
Originally Posted by paxman View Post

I wonder how much HP makes per unit?

Percentage-wise or money-wise?

I'd imagine no greater than 10%, and even that might be pushing it.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #13 of 105
Quote:
Originally Posted by AppleInsider View Post

The latest entry in the thin-and-light Ultrabook lineup is HP's new Folio13, a 13-inch laptop with a 128GB solid-state drive that undercuts Apple's MacBook Air with a starting price of $900.

Looks sweet!

HP should make an 11 inch version as well.
post #14 of 105
The comparisons should not be against the Air, they should be against the other Microsoft cloner machines. What are the specs on a $900 Microsoft cloner laptop? Why would a Microsoft cloner buyer pay $900 when they can get a much more powerful Windows cloner box for less money?

the cloner market is a race to the bottom. The Microsoft cloner buyer has been conditioned to shop on price and spec sheets. This HP clone is DOA just like the other Macbook Air clones...there is no market for them.
post #15 of 105
This computer is a product of a company that doesn't know what it's doing anymore. Stay far away.
post #16 of 105
I'm sure this was uttered in the HP boardroom...

"We lose money on every one we sell, but we'll make it up on volume."
post #17 of 105
128GB? Will it have iCloud to store my music and everything else?
post #18 of 105
I'd love to see a detailed breakdown, even an infograph, of how these various ultra books stack up against each other and to the MBAs. Having separate articles doesn't really offer a good comparison for consumers.
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #19 of 105
Quote:
Originally Posted by bullhead View Post

Why would a Microsoft cloner buyer pay $900 when they can get a much more powerful Windows cloner box for less money?


Because different people have different needs and desires. Duh.

This is one of the new high-end netbooks, like the MacBook Air, and not a powerful machine like a desktop. It is for use by people who value portability over performance, and are willing to pay a premium price for a premium product. Duh.

It is a niche product. It is unlikely to sell in numbers that compare to the "most of the things that most people want" machines. It is not a lowest-common-denominator product like the iOS devices.
post #20 of 105
Quote:
Originally Posted by ConradJoe View Post

Because different people have different needs and desires. Duh.

This is one of the new high-end netbooks, like the MacBook Air, and not a powerful machine like a desktop. It is for use by people who value portability over performance, and are willing to pay a premium price for a premium product. Duh.

It is a niche product. It is unlikely to sell in numbers that compare to the "most of the things that most people want" machines. It is not a lowest-common-denominator product like the iOS devices.

So contrary to all evidence, you are saying there exists a premium market in the Microsoft clone world? Care to show us this new evidence of such a thing? DUH?
post #21 of 105
Quote:
Originally Posted by bdkennedy1 View Post

This computer is a product of a company that doesn't know what it's doing anymore. Stay far away.

Yup. They "had" me at HP.
post #22 of 105
Quote:
Originally Posted by bullhead View Post

So contrary to all evidence, you are saying there exists a premium market in the Microsoft clone world? Care to show us this new evidence of such a thing? DUH?

Does he have too? Considering MS still has something like 90% market share in desktop OS, I am confident some of that market share is in the premium market.

Oh, what "evidence" is he contradicting?
post #23 of 105
I hope the trackpad works well. The HP Envy had promise but when the reviewers stated you had to use an external mouse to get anything done it kind of ruins the concept of a $2000+ notebook.
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post #24 of 105
Specs

HP Folio
Price: $900
Dimensions (w/h/d mm): 318/18/221mm
Weight: 1.49Kg
Storage: 128GB Flash
RAM: 4GB
CPU: 1.4GHz dual-core intel Core i3
Resolution: 1366x768
Backlit Keyboard
Ports: Ethernet/Card reader/USB2.0/USB3.0/VGA/HDMI
Wireless interfaces: WiFi a/b/g/n

13 Macbook Air
Price: $1,299
Dimensions (w/h/d mm): 325/3-17/227mm
Weight: 1.35Kg
Storage: 128GB Flash
RAM: 4GB
CPU: 1.7GHz dual-core Intel Core i5
Resolution: 1440x900
Backlit Keyboard
Ports: USB2.0/Thunderbolt/SD
Wireless interfaces: WiFi a/b/g/n Bluetooth 4.0

To be honest the Folio probably should be compared against the 11 inch Macbook Air but even then the 11" Air outclasses the folio with its 1.6ghz i5 CPU or even...

Macbook Pro 13"
Price: $1,199
Dimensions (w/h/d mm): 325/24/227 mm
Weight: 2.04Kg
Storage: 500GB HDD
RAM: 4GB
CPU: 2.4GHz dual-core Intel Core i5
Resolution: 1280x800
Backlit Keyboard
Ports: Ethernet/Firewire 800/USB2.0/Thunderbolt/Audio in/out/SDXC
Wireless interfaces: WiFi a/b/g/n Bluetooth 2.1
post #25 of 105
The innovative design is so far out ahead of ... err wait. Never mind.
post #26 of 105
It's not intended to appeal to Mac aficionados, but Windows users who want a lighter/thinner laptop. If I was in the market, for a Windows laptop, I'd go for a Dell XPS 14z. The major advantage of the MacBook Air, besides still being lighter and thinner, is the ability to dual-boot both MacOS X and Windows...
post #27 of 105
Quote:
Originally Posted by irnchriz View Post

To be honest the Folio probably should be compared against the 11 inch Macbook Air but even then the 11" Air outclasses the folio with its 1.6ghz i5 CPU.

Nah, it's still a 13" notebook. As usual, Macs are setting the standard and everyone else is trying to cut corners to reduce price while adding some cheesy items that make a spec sheet look better.
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post #28 of 105
Great name for a computer. The computer has the same sounding name and similar spelling as a foley catheter. I wonder if it comes in yellow.
post #29 of 105
Nothing and I mean nothing comes close to being as good as the new Macbook Air.

Keep trying, f$%kin amateurs...
post #30 of 105
If the Motorola Droid RAZR can advertise that it's only 7.1mm thin despite that only representing the thinnest part of a device that is overall much thicker than the iPhone 4/4S, why can't Apple advertise their MBAs are 3mm thin?
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post #31 of 105
Quote:
Originally Posted by EGlasheen View Post

Nothing and I mean nothing comes close to being as good as the new Macbook Air.

Keep trying, f$%kin amateurs...

But MacRulez says that it's easy and he would have no problem creating a better ultralight computer than the MacBook Air for less money. Surely, our resident trolls wouldn't make something like that up, would they?
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #32 of 105
Quote:
Originally Posted by solipsism View Post

I'd love to see a detailed breakdown, even an infograph, of how these various ultra books stack up against each other and to the MBAs. Having separate articles doesn't really offer a good comparison for consumers.

Do you really need to? The fact that the Macbook Air cloners are scaling back production tells you all you need to know.
post #33 of 105
Quote:
Originally Posted by boriscleto View Post

I'm sure this was uttered in the HP boardroom...

"We lose money on every one we sell, but we'll make it up on volume."

My father used to say this with heavy dose of sarcasm! He also used to say, "They are in the business of "going out of business!"

Best
post #34 of 105
Quote:
Originally Posted by dillio View Post

Best only on its thickness and aspect, it looks to be competing more with the MacBook Pros, than the MacBook Airs.

That was my first thought too when I viewed the photo.
post #35 of 105
Quote:
Originally Posted by Hellacool View Post

Does he have too? Considering MS still has something like 90% market share in desktop OS, I am confident some of that market share is in the premium market.

Oh, what "evidence" is he contradicting?


Let me produce the facts which both of you clearly do not base your statements on... http://www.pcworld.com/article/16896...er_market.html
post #36 of 105
Quote:
Originally Posted by bullhead View Post

So contrary to all evidence, you are saying there exists a premium market in the Microsoft clone world? Care to show us this new evidence of such a thing? DUH?

Where have you been since 1983?

Here's a couple of recent examples:


http://www.dell.com/us/p/alienware-a...n&isredir=true



http://www.dell.com/us/business/p/precision-t7500/pd

If you choose to respond, then for the love of God please do not redefine any words.
post #37 of 105
Quote:
Originally Posted by bullhead View Post

Do you really need to? The fact that the Macbook Air cloners are scaling back production tells you all you need to know.

That means they aren't selling well, but I'd still like to see more side-by-side comparisons of the ultrabook category. Eventually this will be the normal notebook type to get. Even now the MBA reportedly accounts for more than a quarter of all Mac notebook sales.
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post #38 of 105
Quote:
Originally Posted by solipsism View Post

If the Motorola Droid RAZR can advertise that it's only 7.1mm thin despite that only representing the thinnest part of a device that is overall much thicker than the iPhone 4/4S, why can't Apple advertise their MBAs are 3mm thin?

Because thats as retarded as every article trying to connect any windows pc with 'taking on xxx apple pc"

It's a friggin business box, move on. Why not talk about HP updated Envy range, at least that's a little more applicable.
Household: MacBook, iPad 16gb wifi, iPad 64gb wifi, iPad Mini 32gb, coming iPhone 5S, iPhone 4S 32gb, iPhone 32gb, iPod Touch 4th gen x1, iPod nano 16gb gen 5 x2, iPod nano gen 3 8gb, iPod classic...
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Household: MacBook, iPad 16gb wifi, iPad 64gb wifi, iPad Mini 32gb, coming iPhone 5S, iPhone 4S 32gb, iPhone 32gb, iPod Touch 4th gen x1, iPod nano 16gb gen 5 x2, iPod nano gen 3 8gb, iPod classic...
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post #39 of 105
FAIL! my 4 year MBP 15" is just as thick, this doesn't compete against the Air at all. HP haven't got a clue no wonder their company is in trouble. Ultra thin my ar$*
post #40 of 105
Quote:
Originally Posted by bullhead View Post

Let me produce the facts which both of you clearly do not base your statements on... http://www.pcworld.com/article/16896...er_market.html

All thwt does is confirm his post. Or did you not read it?
Household: MacBook, iPad 16gb wifi, iPad 64gb wifi, iPad Mini 32gb, coming iPhone 5S, iPhone 4S 32gb, iPhone 32gb, iPod Touch 4th gen x1, iPod nano 16gb gen 5 x2, iPod nano gen 3 8gb, iPod classic...
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Household: MacBook, iPad 16gb wifi, iPad 64gb wifi, iPad Mini 32gb, coming iPhone 5S, iPhone 4S 32gb, iPhone 32gb, iPod Touch 4th gen x1, iPod nano 16gb gen 5 x2, iPod nano gen 3 8gb, iPod classic...
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