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Samsung Galaxy S II ad mocks iPhone line-waiters

post #1 of 272
Thread Starter 
A new television ad by Samsung reflects its growing rivalry with Apple by painting a caricature of customers waiting in line for the iPhone.

The Galaxy S II smartphone commercial was set to debut on Facebook late Tuesday and begin airing on TV on Thanksgiving, Mashable reports. The spot opens on groups of people waiting in line in major cities across the U.S. in an apparent reference to the crowds that Apple traditionally draws to its iPhone product launches.

"Guys, I'm so amped I could stay for three weeks," said one line-waiter, who appears to be waiting in front of a generic reproduction of an Apple Store. "9 hours down and we're almost in the door," said another customer.

Samsung went on to take a stab at reports of battery problems with the iPhone 4S. "Uh oh, blogs are saying that battery looks sketchy," said a man wearing white earbuds.

The commercial also gave voice to a complaint that emerged after the iPhone 4S was unveiled.
"If it looks the same, how will people know I upgraded?" a line-waiter asked.

After it was revealed that Apple had chosen not to issue a redesigned form factor for its fifth-generation iPhone, some prospective customers complained that they'd be unable to flaunt their new iPhone 4S purchases because the device looks almost the same as the iPhone 4.



The ad then depicts the customers as they ogle at others who are using the Galaxy S II smartphone. "Check out the screen this thing is huge. It's pretty massive," one customer said. "And it's got 4G speed," said another.

The South Korean electronics company also mocked the fact that Apple devices have become known as the platform of choice for creative professionals. "I could never get a Samsung. I'm creative," said one man. "Dude, you're a barista," his friend retorted.

The commercial closed with the tagline: "The next big thing is already here."

This isn't the first time that Apple and Samsung have sparred over the iPhone and the Galaxy S II. The two companies argued in the U.K. over who had the right to advertise the "world's thinnest smartphone." Apple won that fight, as the country's Advertising Standards Authority ruled that the Galaxy S II had "prominent bulges" at the top of the device that made it thicker than the iPhone 4 at its thickest point. Also, within hours of Apple's iPhone 4S announcement, Samsung had sent out emails with a specifications comparison sheet touting its Galaxy smartphone.

Samsung Galaxy S II, photo via Cnet.

Samsung's rivalry with Apple will heat up even further next month when the Android 4.0 flagship Galaxy Nexus arrives in the U.S. Early web benchmarks from the U.K. version show that Samsung's latest smartphone outperforms the iPhone 4S in some web tests, though Apple's handset bests it with respect to graphics.

The tense relationship between the companies escalated into an outright legal battle earlier this year. Apple and Samsung are entangled in more than 20 lawsuits across more than 10 countries. Samsung recently won the right to a hearing against Apple that will take place next March in Australia.

Meanwhile, Apple has succeeded in getting injunctions against Samsung's Galaxy Tab 10.1 tablet in Germany and Australia. Samsung made a few changes to the Galaxy Tab in order to avoid Apple's infringement claims and relaunch the device in Germany.
post #2 of 272
Lolz, gotta love Samsung!
post #3 of 272
DING DING DING......Can't wait to read this thread!
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post #4 of 272
All of these competitor commercials seem so unprofessional. They can't advertise to anybody other than the people with an inferiority complex? Maybe I'm in the minority, since I bought my iPhone for the sole purpose that I personally enjoy using it, it does everything I want a device like this to do, and the attention to detail in both hardware and software is unmatched. I couldn't really care less if some droid-wielding google zealot hates me for it or if some blind apple fanboy loves me for it.
post #5 of 272
"I could never get a Samsung. I'm creative," said one man. "Dude, you're a barista," his friend retorted.

Lolz. Though that might be offensive if you work at STAWBUCKS!
post #6 of 272
Quote:
Originally Posted by hittrj01 View Post

All of these competitor commercials seem so unprofessional. They can't advertise to anybody other than the people with an inferiority complex? Maybe I'm in the minority, since I bought my iPhone for the sole purpose that I personally enjoy using it, it does everything I want a device like this to do, and the attention to detail in both hardware and software is unmatched. I couldn't really care less if some droid-wielding google zealot hates me for it or if some blind apple fanboy loves me for it.

But it's the CLASS of people you belong to. I don't feel all liberaly with my 4S. I just use it. I mean, what would Gucci, Louis Vuitton and Bugatti be without status symbolism?
post #7 of 272
What's the next round of commercials? Making fun of apple for having all that money?
post #8 of 272
Quote:
Originally Posted by MacRR View Post

What's the next round of commercials? Making fun of apple for having all that money?

Samsung has a lot of money ($343 billion). They practically own Korea. Err, South Korea.
post #9 of 272
Wow Samsung nailed it. That's one of the best tech ads I've seen in ages.

Apple really let us all down with the 4S, they deserve to be taken to task for its failings so they put more effort in next year which can only be a good thing!!

The critique of fans is harsh, Apple make fans that way through manipulative marketing, it isn't their fault, but after a disaster like the 4S, anyone who upgrades from a 4 to a 4S does need at least a little therapy.

We can all pray to Apple the the 5 is awesome next year.
post #10 of 272
Quote:
Originally Posted by linkgx1 View Post

Samsung has a lot of money ($343 billion). They practically own Korea. Err, South Korea.

But the company is fragmented into sectors.
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post #11 of 272
You have to admit, Samsung completely nailed the whiners here. "Oh, the blogs say the battery's not looking good"

It's as though they have employees who spend a lot of time on Apple forums

Quote:
Originally Posted by anthropic View Post

Apple really let us all down with the 4S, they deserve to be taken to task for its failings so they put more effort in next year which can only be a good thing!!

The critique of fans is harsh, Apple make fans that way through manipulative marketing, it isn't their fault, but after a disaster like the 4S, anyone who upgrades from a 4 to a 4S does need at least a little therapy.

We can all pray to Apple the the 6 is awesome next year.

Please tell me this is absolutely terrible satire that I'm just missing.

Also, fixed.
post #12 of 272
Quote:
Originally Posted by anthropic View Post

Wow Samsung nailed it. That's one of the best tech ads I've seen in ages.

Apple really let us all down with the 4S, they deserve to be taken to task for its failings so they put more effort in next year which can only be a good thing!!

The critique of fans is harsh, Apple make fans that way through manipulative marketing, it isn't their fault, but after a disaster like the 4S, anyone who upgrades from a 4 to a 4S does need at least a little therapy.

We can all pray to Apple the the 5 is awesome next year.

The 4S is in no way a disappointment.

Media makes it seem that way, but holy shit I love my 4S
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post #13 of 272
Hi,
I own the 4S, love it, think the concern over it looking the same is bizarre. It feels perfect, works perfect, classic design.
But the samsung commercial is funny. It's great. Good for them. But I love my iphone, wouldn't trade for the Samsung, never!
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post #14 of 272
Quote:
Originally Posted by Flash_beezy View Post

But the company is fragmented into sectors.

Au contraire ami. He just said Apple. He never refered to spefific sectors and whatnots.
post #15 of 272
Quote:
Originally Posted by montefuego View Post

Hi,
I own the 4S, love it, think the concern over it looking the same is bizarre. It feels perfect, works perfect, classic design.
But the samsung commercial is funny. It's great. Good for them. But I love my iphone, wouldn't trade for the Samsung, never!

SUPERAMOLED calls your name.


Of course, though, you'll be without updates for a bit. *looks at my Vibrant*
post #16 of 272
Quote:
Originally Posted by anthropic View Post

Wow Samsung nailed it. That's one of the best tech ads I've seen in ages.

Apple really let us all down with the 4S, they deserve to be taken to task for its failings so they put more effort in next year which can only be a good thing!!

The critique of fans is harsh, Apple make fans that way through manipulative marketing, it isn't their fault, but after a disaster like the 4S, anyone who upgrades from a 4 to a 4S does need at least a little therapy.

We can all pray to Apple the the 5 is awesome next year.

Wow, a bit harsh don't ya think!
post #17 of 272
Quote:
Originally Posted by hittrj01 View Post

All of these competitor commercials seem so unprofessional. They can't advertise to anybody other than the people with an inferiority complex? Maybe I'm in the minority, since I bought my iPhone for the sole purpose that I personally enjoy using it, it does everything I want a device like this to do, and the attention to detail in both hardware and software is unmatched. I couldn't really care less if some droid-wielding google zealot hates me for it or if some blind apple fanboy loves me for it.

+1


Quote:
Originally Posted by montefuego View Post

Hi,
I own the 4S, love it, think the concern over it looking the same is bizarre. It feels perfect, works perfect, classic design.
But the samsung commercial is funny. It's great. Good for them. But I love my iphone, wouldn't trade for the Samsung, never!

Samsung would trade Apple in a heart beat. They only wish they had as many people lining up to buy their phones.

I prefer Apple's commercials where they highlight what you can do with your iPhone. Very app centric. Android commercials are largely mythical. People fighting robots and other nonsense. Android is much like windows...there is little art to the platform ..it's about "Dude my screen is huge!" for bragging about 4G which is useless without wide cellular coverage.

Quote:
Originally Posted by linkgx1 View Post

Wow, a bit harsh don't ya think!

Sir please learn to use the multiquote feature. It really works.
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post #18 of 272
Quote:
Originally Posted by linkgx1 View Post

Au contraire ami. He just said Apple. He never refered to spefific sectors and whatnots.

I'm talking about Samsung.
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post #19 of 272
Quote:
Originally Posted by AppleInsider View Post

Samsung went on to take a stab at reports of battery problems with the iPhone 4S. "Uh oh, blogs are saying that battery looks sketchy," said a man wearing white earbuds.

I wonder what the battery life is for the galaxy using 4g. It can't be that great and with the large screen, i bet samsung will have their own battery problems. Next they'll say well you can turn off 4g if you don't need it. Ah...the selling points.

I also wonder how long will users wait until they are able to get android 4.0.
post #20 of 272
Quote:
Originally Posted by hmurchison View Post

+1




Samsung would trade Apple in a heart beat. They only wish they had as many people lining up to buy their phones.

I prefer Apple's commercials where they highlight what you can do with your iPhone. Very app centric. Android commercials are largely mythical. People fighting robots and other nonsense. Android is much like windows...there is little art to the platform ..it's about "Dude my screen is huge!" for bragging about 4G which is useless without wide cellular coverage.

Wait, didn't Apple do the same thing with their "I'm a MAC" commercials?

Largely mythical? Didn't Apple call their products 'magical and revolutionary'?

Having a huge screen is for a particular segment, as some people (like me) have big hands. 4G has had a huge following and it's there so why not use it? You're saying there is little art to the platform, but can you define that? The fighting robots caters to one crowd, but that is Verizon's ads. I hope you noitced that Android phoens are marketed diffrenetly via different carriers. Ever seen Samsung's commericals before this one? They highlight the features (Samsung Galaxy S commericals)
post #21 of 272
Quote:
Originally Posted by Flash_beezy View Post

I'm talking about Samsung.

You were refering to how Samsung wishes they were sitting on piles of cash like Apple. I showed you the numbers.
post #22 of 272
Quote:
Originally Posted by hittrj01 View Post

All of these competitor commercials seem so unprofessional. They can't advertise to anybody other than the people with an inferiority complex? Maybe I'm in the minority, since I bought my iPhone for the sole purpose that I personally enjoy using it, it does everything I want a device like this to do, and the attention to detail in both hardware and software is unmatched. I couldn't really care less if some droid-wielding google zealot hates me for it or if some blind apple fanboy loves me for it.

You must either be one of the only unique ones in your generation.....

...or...

over 40.


Either way, you are certainly the minority. Stay that way.
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post #23 of 272
Quote:
Originally Posted by linkgx1 View Post

SUPERAMOLED calls your name.


Of course, though, you'll be without updates for a bit. *looks at my Vibrant*

How's that burn in treating you?

It might look good now but give it six months and you'll be looking to buy the next big thing from Samsung, which they'll gladly sell you.

Now how to expose your Vibrant for the POS it is.

Go to an Apple store and go to where the high end headphones are on display.

Plug a pair into the Vibrant and play a song, now plug the headphones back into an iPhone and play the same song.

Try not to burst into tears on your way out the door.
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post #24 of 272
I can just imagine if Apple made an ad stereotyping Android users. Whoo boy, what a pimply-faced nerd-fest that would be. No worries though, Apple has too much class for that. And they're smart enough to realize advertising the user experience from owning the product is more effective that insulting your potential customers.
post #25 of 272
Samsung just design a product that doesn't suck. A commercial can only go so far.
My house has only one Samsung device vs. 11 Apple products. And believe me, I can switch gears
in heart beat but Apple just turns out great products albeit phones, computer, iPods, software and perhaps soon to be TV that will replace my Samsung.
post #26 of 272
Quote:
Originally Posted by Dickprinter View Post

You must either be one of the only unique ones in your generation.....

...or...

over 40.


Either way, you are certainly the minority. Stay that way.

Uhm... No, he's the majority. The fanboy nonsense is the minority. People buying products because it suits their needs is the majority, despite what the minority of nerds on a tech forum think.
post #27 of 272
Quote:
Originally Posted by hill60 View Post

How's that burn in treating you?

It might look good now but give it six months and you'll be looking to buy the next big thing from Samsung, which they'll gladly sell you.

Now how to expose your Vibrant for the POS it is.

Go to an Apple store and go to where the high end headphones are on display.

Plug a pair into the Vibrant and play a song, now plug the headphones back into an iPhone and play the same song.

Try not to burst into tears on your way out the door.

I have a Vibrant and a iPhone 4S. To be honest, I like the sound on my Vibrant better. How is it a POS? I love the Super AMOLED screen with it's infinite black color and home the tech will be on TVs real soon. I also haven't had any burn in. BEAUTIFUL display (lacks retina sharpness though). I also have a plasma tv...no burn in.

Also, you are not making any sense. You tell me to go where the high end headphones are, but to plug them into my phone (at an Apple store?). I'm not seeing your point....
post #28 of 272
Quote:
Originally Posted by linkgx1 View Post

Samsung has a lot of money ($343 billion). They practically own Korea. Err, South Korea.

Don't be a stupid shill.

Show me where it says Samsung has $343 billion.

If you can't, do us a favor, and please ....

Oh, get off your high horse, hmurchison. Please take the trouble to read what I wrote. You can go ahead and ban me too, for all I care. AI is becoming a bit of a joke anyway, catering to these Samsung trolls in droves. I have no doubt that you guys like the clicks, therefore the eyeballs, therefore the ad revenue. But you may wish to worry about your authenticity.
post #29 of 272
Quote:
Originally Posted by lxg View Post

Samsung just design a product that doesn't suck. A commercial can only go so far.
My house has only one Samsung device vs. 11 Apple products. And believe me, I can switch gears
in heart beat but Apple just turns out great products albeit phones, computer, iPods, software and perhaps soon to be TV that will replace my Samsung.

Samsung tends to make way too many products and forgets about them. The Galaxy SII has waaaayyy too many variants. Their TVs tend to be better as they have less variants. Galaxy S, Galaxy Y. Vibrant, Epic, Epic 4G Touch......*sigh* the list goes on.
post #30 of 272
Quote:
Originally Posted by hittrj01 View Post

They can't advertise to anybody other than the people with an inferiority complex?

Apple like this kind of commercial.

"Get a Mac"(Mac vs PC) ad mock PC users.
http://www.youtube.com/watch?v=siSHJfPWxs8


"Although the ad takes a new approach, Samsung is hardly the first brand to challenge Apples cult-like following. SanDisk bashed iPuppets and iSheep in 2006 when it took on the iPods dominance in the portable MP3 player category. More recently, Motorola attempted to one-up one of Apples proudest moment its legendary 1984″ Macintosh ad with a Super Bowl ad for the Xoom tablet"
http://mashable.com/2011/11/22/samsu...s-apple-mania/
post #31 of 272
Question is... who's the target audience for the ad?

It's not us line-waiting iPhone lovers. They couldn't possibly think this ad would lure passionate Apple enthusiasts away from the iPhone with it.

It's not Googlier-than-thou Android lovers either - they've already got those guys. It's gotta be some in between, "want a cool phone but don't understand what the iPhone fuss is about" segment. Oooh big screen! Uh-oh battery rumors... 4G sounds... I dunno, better than 3G.

The artcraft in that spot for me is exactly that line about being an Apple devotee because he's "creative" and then is outted as just a barista. In two seconds it reinforces Apple's old niche AND makes fun of the blindly devoted.

Too bad the niche doesn't hold water today and that iPhone, iPad, and MacBook Air fans are devoted to quality, not the name.

So sayeth NotScott.
post #32 of 272
It's a terrible and highly ineffective ad that will only appeal to morons.

Samsung would give their left nut, scratch that, Samsung would give both their nuts to have one tenth of the amount of people lining up outside any store, waiting to buy a Samsung phone. So, they're basically advertising and confirming that there is no demand for their products and that they're jealous of Apple.

Bigger screen does not equal better phone, it simply means that the screen is bigger. A tractor has bigger tires than a Ferrari, but would you rather drive around in a tractor or a Ferrari? Any potential hillbillies reading this thread need not answer that question.

Regardless of what mentally unstable Fandroids might think and say, people don't love Apple products because they're sheeple or because of advertising and this Samsung ad is not going to lure anybody away from Apple.
post #33 of 272
Sure, it's an attack ad, and sure, neither Samsung nor Android devices will have lines of people for any new model device, but this ad is great. It's actually showcasing the HW and eludes to a better user experience without some juvenile CGI of a robot invasion. It's both direct and subtle. It's a brilliant ad from a marketing standpoint.


Quote:
Originally Posted by Tallest Skil View Post

You have to admit, Samsung completely nailed the whiners here. "Oh, the blogs say the battery's not looking good…"

It's as though they have employees who spend a lot of time on Apple forums…

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post #34 of 272
Definitely the best android commercial ever. It's very good. Effective use of differences in product and you come away with the name of both the maker and product. Very well done.
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post #35 of 272
Quote:
Originally Posted by anantksundaram View Post

Don't be a stupid shill.

Show me where it says Samsung has $343 billion.

If you can't, do us a favor, and please shut up.

Oh, so you tell people to .... Reported.

Here ya go. What do you have to say now?
post #36 of 272
Quote:
Originally Posted by NotScott View Post

Question is... who's the target audience for the ad?

It's not us line-waiting iPhone lovers. They couldn't possibly think this ad would lure passionate Apple enthusiasts away from the iPhone with it.

It's not Googlier-than-thou Android lovers either - they've already got those guys. It's gotta be some in between, "want a cool phone but don't understand what the iPhone fuss is about" segment. Oooh big screen! Uh-oh battery rumors... 4G sounds... I dunno, better than 3G.

The artcraft in that spot for me is exactly that line about being an Apple devotee because he's "creative" and then is outted as just a barista. In two seconds it reinforces Apple's old niche AND makes fun of the blindly devoted.

Too bad the niche doesn't hold water today and that iPhone, iPad, and MacBook Air fans are devoted to quality, not the name.

So sayeth NotScott.

NotScott sayeth well.
post #37 of 272
Quote:
Originally Posted by linkgx1 View Post

Oh, so you tell people to shut up. Reported.

Here ya go. What do you have to say now?

Where and how do your numbers show that "Samsung has $343 billion"? (Hint: They don't).

Surely you can sort of read the basics of financials, right? In other words, you know what "has" means in financial terms?

Before you persist with this, you may wish to think about the fact that you might make your employer or Android smartphone owners look uninformed.
post #38 of 272
Quote:
Originally Posted by linkgx1 View Post

Wait, didn't Apple do the same thing with their "I'm a MAC" commercials?

Largely mythical? Didn't Apple call their products 'magical and revolutionary'?

Having a huge screen is for a particular segment, as some people (like me) have big hands. 4G has had a huge following and it's there so why not use it? You're saying there is little art to the platform, but can you define that? The fighting robots caters to one crowd, but that is Verizon's ads. I hope you noitced that Android phoens are marketed diffrenetly via different carriers. Ever seen Samsung's commericals before this one? They highlight the features (Samsung Galaxy S commericals)

They had fun at Microsofts expense on the "I"m a Mac" commercials but if I remember correctly they typically covered things like "yes office runs on a Mac" or shed light on the absence of virus on the platform. There was a message behind the humor. Making fun of people in line waiting for a product says what?

I don't think Samsung's adds were funny nor very informative as plenty of phones have a huge screen and 4G. Why exactly should I buy a Samsung over any other model? They couldn't answer that.

Go pull the sales numbers for the iPad before you start calling "magical and revolutionary" a mythical concept. I'm afraid the data supports that the iPad "is" a bit of a revolution.

Yes having a huge screen is popular for Apple fans as well which is why many of us bought iPads rather than some tweener (too big to be comfy phone to small to be a tablet)

I'm for choice though and I wouldn't mind seeing a 4" iPhone but I think few people really want to see a 4.5" iPhone or larger.

Siri pretty much obviates my need for a larger keyboard as it's voice recognition is pretty damn fantastic for my needs.
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post #39 of 272
edit: Pipped by anantksundaram.
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post #40 of 272
Quote:
Originally Posted by Apple ][ View Post

IA tractor has bigger tires than a Ferrari, but would you rather drive around in a tractor or a Ferrari? Any potential hillbillies reading this thread need not answer that question.



You win the Nobel prize for humor.
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