Apple will pull this off like they have with 90% of there other products.
Most MFG's would love to have half of Apple's success rate for launching products.
No company in the last decade has been more successful with entering a existing market space and flipping that market space on it's head (Music, Movies, Cloud, Touch, Tablets, Phones, Laptops, All-In-Ones, Media Production and last but not least Mobile Everything).
In all most every tech market Apple has entered the market was in disarray and had no focus or path forward.
It was always put all the coolest new tech on it whether it was useful or not or needed or not.
No one ever could have seen what was coming with the iPod touch, iPhone and iPad.
I remember people were blown away with the rice bowl iMac and the Mac MIni, no one could have imagined what apple was going to release.
Heck remember the org iMac with the translucent case?
MFG's are still producing new products with design a decade + later.
So to say they can't offer anything better or people wont pay for it is short sighted.
This is Apple were are looking at not some Asian copy/cloning company with no real design or R&D.
If there is any company out there that can do this it is Apple and probably will.
We have no idea what they are going to launch but when they do the industry, critics and fans will all say "Of coarse! That is so obvious. Thats were the industry was already going".
Yet the entire industry has no clue today, but Apple will save it tomorrow.
And you forgot the point where Apple's margins will come from purchasing millions of components and displays, paying up-front billions to build new factories and get even better quality out of their suppliers. Also brings down the prices on all of the components COMBINED for all of their devices.
I would think a 32" and a 42" would satisfy the initial "idea". It's first aimed at the apartment dwellers and the bedrooms/dens of the house. No it wont be the living room movie theater Entertainment Center of the house.... in the beginning. That is until people are clamoring for it, because they're hooked on the one in the bedroom.
32" - 749,00
42" - 899,00
That's with everything built in as someone mentioned above.
Actually, one of the most beautiful combos that I have right now, and have installed for 4 buddies is:
Mac Mini - EyeTV with CI card slot - and ATV2 (hacked).
Now if Apple took the qualities of those 3 devices and dropped them into the innards of a TV... how sweet would that be?! All controlled from whatever iDevice you have (I use my iPad most of the time).
Now add mobile control (recording if need be like with TVTV here in Germany) AND streaming what ever you've recorded, synced through iCloud... well nobody can deny that wouldn't be impressive.
A dream? I'm almost there now really. I basically only need a screen... which I have and is always on AV-4. More you don't need. Basically it's all overlapping tech and connections that I have from the Mini.
Let's turn this around and ask: what is an iMac?
Imagine for a moment, an "Entertainment iMac" with a bigger screen, but minus the things you don't need.
I just don't think this would be too hard for Apple, AND be able to deliver at the prices I mentioned above.
If it's doable... only Apple can make it work. Through their integration of services, engineering know-how... and massive purchasing power. Hell! They can even play the Sony's, Sammi's, LG's, etc. against each other for the best tech at the best price.
IMHO... margins is the least of my or Apple's concerns with this project. It's just gotta be "tight" integration-wise. That's all.