When a retailer discounts its products, the intended result is an increase in sales, thereby making the promotion a productive investment.
But exactly how did the state or local community benefit from having Apple build their data center there? If Apple only created a few new jobs and if there were no other strings attached - for example helping to train/educate locals for high tech jobs - then what exactly did the community get in return for the $46 million tax breaks and loss of revenue from the 50% reduction in property taxes and 85% reduction in personal taxes that will only place increased strains on already struggling services such as education ?
The land sale.
The yearly taxes on said land.
The cost of electricity.
The construction jobs created for the previous and current/future data center.
All the costs associated with the people now living in that town to maintain the data center operations.
Exactly where is the town not gaining from Apple's presence and how exactly is it not like a retailer reducing the cost of an item to encourage a customer into their area. Hint: It's the exact same economic principle that prevents a competitor from getting the business.